Background of picture library establishment

On March 2, 20 14, the first "photo bank" in China will be officially launched, which indicates that there is an important trading platform for photos and capital.

It is understood that in the Internet age, everyone has to browse more than 10 pictures every day. A big country with a population of1300 million consumes about1300 million pictures every year on average, which is a huge commercial market that is increasing rapidly every day.

There are more than 200 million photographers and more than 60 million professionals with SLR cameras in China. The annual consumption of the photographic tourism market is 8.42 trillion yuan, which is equivalent to the total GDP of North China and the total GDP of six countries around China.

However, the huge picture market has not been integrated and developed, the demand for genuine pictures has not been fully released, and the phenomenon of piracy and embezzlement is very serious, which makes photographers miserable.

The "Picture Bank" created by the National Photography Network was officially launched, creating an important platform for photographers to fully trade all kinds of pictures. It takes the network as the carrier, IPO as the means, financial tools and asset management as the means to effectively combine pictures and capital, creating a broad trading space for the value-added of photographic pictures.

According to reports, the value of photo trading will be realized in the form of "earth shell", and a "earth shell" is equivalent to 1 yuan. A large number of experts will evaluate and grade the quality of photos, and the quality of photographic works will become an important basis for accumulating "soil turtles". "Photo Bank" has also set up a "photo wallet" to create a fund for photographers to make money easily.

"Buy a SLR and be poor for three generations" can be said to be a well-known sentence in the photography circle. Photography is like a magic mountain, which makes the photographer's burden heavier and heavier for many people, but it can't give up halfway. Not only the cost of photographic equipment is getting higher and higher, but also the cost of auxiliary photography such as transportation and accommodation, which puts more and more pressure on photographers. How to turn one's own works into realistic values, "photo bank" gives photographers a channel to realize.