Shopping mall activity planning

Shopping mall activity planning Article 1 I. General idea

Tanabata is a traditional Valentine's Day in China. As China people cherish China's traditional culture and folk festivals more and more, merchants make a big publicity and hype every year, and Valentine's Day on Qixi has become one of the necessary festivals for couples. This promotion plan mainly puts forward two large-scale promotion activities closely related to the theme of "Chinese Valentine's Day" to cooperate with the promotion activities of various businesses and venues in the store and create a strong Valentine's Day consumption atmosphere.

In addition, as gold jewelry is one of the main commodities of Valentine's Day, it is suggested that the annual "Autumn Diamond Festival" for the wedding market in shopping malls should start on Tanabata to promote the festival and make a good start for the Diamond Festival with the help of the huge business opportunities of Valentine's Day.

Two. Activity time: August1—— August 15.

Third, the layout of the store.

In line with the theme of Chinese Valentine's Day, it is suggested to set up a magpie bridge in the enjoyment space of shopping malls. According to the legend that cowherd and weaver girl can be heard under the grape tree, the main entrance pillar is decorated with green plastic vines, creating a rich atmosphere of traditional Valentine's Day in China.

Fourth, activity planning.

(1) diamond decoration part

1, subject

A century-old shop, a century-old harmony-200 * XX Diamond Festival

[Theme Interpretation] The theme of this activity is "A century-old shop; "Centennial Harmony", focusing on the wedding market, with clear positioning, highlighting the most competitive brand reputation advantage of the gold jewelry store in xx shopping mall, and attracting target consumers with integrity and blessings.

2. Activity planning

The Diamond Festival lasts from August to the "Eleventh" Golden Week for more than a month. For such a long time, the promotion activities should be hierarchical and phased. The promotion period of Tanabata is the warm-up period of the Diamond Festival, which attracts consumers' attention to the Diamond Festival and promotes the following consumption.

The Diamond Festival begins romantically, and you can choose seven dazzling gifts at will.

During the activity, the total amount of diamond ornaments purchased is over 3,000 yuan, that is, choose one of the seven discounts.

Bedclothes 77 yuan discount coupon suit 77 yuan discount coupon shoes 77 yuan discount coupon.

77 yuan Coupon for Women's Wear 10% Discount Card 60% Discount Card for Clothing Accessories and 20% Discount Card for Wedding Photography.

Step 3 show creativity

Every jewelry brand has launched several special models for Valentine's Day, which can be expensive or specially designed for Valentine's Day. They are displayed with the creative collocation of dried flowers, and covered with transparent glass cover, highlighting the classic models from many jewelry styles that make consumers picky, forming a romantic and aesthetic effect under the collocation of flowers, and forming an irresistible temptation to consumers. Besides, women are often compared to flowers. The collocation of flowers and jewelry is a metaphor for the harmonious relationship between women and jewelry. Unique display mode, with appropriate lighting and background, will certainly attract consumers' attention and produce excellent promotion effect.

(2) Full-court activities

1, full-court theme activities

(1) activity theme

Romantic Tanabata, Lucky 77

-77 romantic gifts worth more than RMB 100, on a first-come-first-served basis.

(2) Activity planning

In-store merchants provide 77 items as gifts, set up an activity area in the * * * enjoyment space on Saturday and Sunday, and make a large kt version with the names and pictures of 77 items. Traditionally, all items are divided into department stores, clothing and gold appliances. During the activity, consumers can only participate in the activity if their accumulated consumption exceeds a certain amount. Choose one of the 77 items, and the one who meets the conditions first is preferred.

(3) prizes

Each merchant in the store provides a gift in kind of not less than 100 yuan. If the commodity price is generally high, you can change it into a voucher of 100 yuan. Consumers draw prizes on the spot and receive prizes on the spot.

(4) Prepare publicity materials

① Design and production of KT version

(2) The activity rule is water marking.

(4) tables and chairs needed for the activity venue.

2. Other promotional activities

(1) Buy a Valentine's Day gift and send a crosstalk couple package-during the event, buy a Valentine's Day gift coupon and send a crosstalk couple package as long as you arrive in 770 yuan.

(2) Romantic Magpie Bridge, Love Transmission-During the activity, you can enjoy free ems express in China when you buy a single ticket of the designated category of Valentine's Day gifts in 770 yuan, so as to transmit romantic affection to lovers who live apart in the two places.

Shopping mall activity planning Part 2 activity theme: 10 yuan big release of Qing 11 brand building materials.

Activity Time: Month Day-Month Day

Theme of the event: Celebration 1 1 Brand Building Materials One Yuan Send 10 yuan.

Venue: Square in front of the shopping center

Specific activities:

One, one yuan, ten yuan shocked the restricted goods.

Coordinate merchants to provide shocking goods of one yuan and ten yuan for promotion. During the activity, a certain number of special products will be launched every day.

Merchants and shopping malls bear the price difference at 6: 4 * * *. (Time: Month Day-Month Day) Products with one yuan and ten yuan are sold in the lobby. You can snap up one-dollar and ten-dollar goods when shopping is over 1000 yuan.

Second, drive Lifan, which won the grand prize in shopping, home.

Consumers who shop in the mall from May to May can put the financial receipt of shopping into the lottery box to participate in the unified lottery of the mall in the afternoon of May. These awards are:

First prize: a Lifan car.

Second prize: three washing machines.

Third prize: fifty air-conditioned quilts

Commemorative prize: several miscellaneous bags

Remarks: Individual income tax and other related expenses shall be borne by the winners.

Third, the city's lowest price commitment

The merchants jointly signed and promised to sell at a low price, the lowest price in the city with the same brand and model. Coordinate with the merchants to sign a low price commitment, otherwise the merchants will double the difference.

Attachment: Notice to the person in charge of promotion activities

Dear merchants:

Hello!

Due to the cooperation of various businesses, the activities from March to March were basically successful. In order to further promote the popularity of shopping malls and increase the sales of shopping malls.

After market research, we decided to hold a large-scale promotion activity in-,hoping to further enhance the popularity of the shopping mall.

Now the specific plan of National Day promotion activities is announced to all floor merchants, and I hope that all merchants will continue to actively cooperate. Specific promotional activities and related information are as follows:

Theme of National Day: Celebrating the 11-brand building materials' 10-yuan presentation.

Activity Time: Month Day-Month Day

Specific activities:

One, one yuan, ten yuan shocked the restricted goods.

Coordinate merchants to provide shocking goods of one yuan and ten yuan for promotion. During the activity, a certain number of special products will be launched every day. The difference is borne by the merchants and shopping malls 6: 4 * * *. (Time: Month Day-Month Day)

Second, 5% cashback.

During the activity, the mall will return 5% of the total consumption to consumers in cash (subject to the turnover). Cash back is borne by the merchants, and the mall will implement a unified cashier during the event. (Except special price and group purchase)

Third, the merchants sign the lowest price to sell the lowest price in the city.

At the specified time, the mall requires merchants to jointly sign and promise to sell at a low price. The brand model is the same as the lowest price in the city. Coordinate with the merchants to sign a low price commitment, otherwise the merchants will double the difference. And the lowest-priced shopping malls in the city are uniformly marked in the storefront.

Fourth, the National Day Shopping Award is waiting for you to take home. 100% won the prize.

You can get one scratch card when you shop in the mall for over 20xx yuan on the day of the event, and two scratch cards when you shop for over 4,000 yuan, and so on. The more you buy, the more prizes you get. ) The activity time is from the day of the month to the day of the month.

Award setting: first prize: one brand air conditioner every day.

Second prize: five color TVs a day.

Third prize: ten rice cookers a day.

Commemorative award: exquisite small gifts are presented to everyone.

In order to ensure the effect of the event, after market research, the following requirements are put forward for exhibitors:

1. Merchants must provide at least one special price for the National Day promotion.

2. The merchant must arrange the withdrawal of the exhibition at the time and place specified in the mall. The specific exhibition time and place will be notified separately by the mall.

3. On the day of the event, the exhibition merchants must have their own salespersons to do the promotion on the spot, and the merchants can do the promotion themselves.

4. Merchants voluntarily participate in this activity. Participating businesses must report the promotional resources to the marketing department before 5: 00 pm that day, and the shopping malls will make a selection. The selected businesses will publicize them in newspapers for free.

5. The booth area is 3m× 3m. There must be X sets, product displays, tables and chairs and other publicity props in front of the booth, and each booth must have a brand identification mark.

Xyz Company

date month year

Shopping mall activity planning Part III I. Theme of the activity

Passion blooms, and there is love in the times.

Second, the activity time

65438 February 2004 to 65438 February 2005

Three. Activities:

(A love song duet confession

On February 14 and 10: 00-20: 00, a special area was opened on the side of the children's area on the sixth floor. The live microphone is connected to the broadcast room of the shopping mall, and couples can sing or pour out their hearts to him or her in the form of love song duet or true confession. And broadcast it immediately through the mall broadcast. At the same time, beautiful gifts were prepared for each couple.

(2) The fragrance of romantic lover's rose (2. 14)

During the normal business hours on February 14, customers can receive one rose (limited to 300) free of charge at the promotion service desk on the 6th floor. On that day, 200 yuan was full of cash shopping, plus a box of exquisite chocolates.

Note: The consumption amount is not cumulative. Only one chocolate can be given for a single cashier receipt (cash shopping is full in 200 yuan), and the excess will not be given repeatedly.

Fourth, media publicity.

1, media selection: * * Evening News

2. Layout specification:1/version 3 * * Evening newspaper red.

3. Release date: February 2004 14.

4. Expenditure: 13920.00 Yuan.

Verb (abbreviation for verb) cost

1 2 exhibition board:100.00× 2,200.00 yuan.

2. Two lintels: 700.00×2 1400.00 Yuan.

3. Print advertisement: 13920.00 yuan.

4. The Asset Operation Department is responsible for gifts (roses, chocolates).

5. Audio fee: 400.00 yuan.

6. Other miscellaneous expenses: 1000.00 yuan.

Total: about 19020.00 yuan (excluding the cost of roses and chocolates)

Sixth, tips

Shopping mall activity planning chapter 4 1. Supermarket "Five Excellent" solemnly promises.

1, elegant shopping environment: the layout of major stores creates a lively atmosphere and environment for stores.

2. Boutique: During the activity, you can get a small gift if you find expired goods and goods with quality problems in the store.

3. Excellent service quality: 3. On the day of15, all customers who shop in the supermarket can get a "service quality award-winning survey activity" form at the service desk, fill it out and return it to get a "good mug".

4. Special sale activities at high prices: During the activities, a variety of special sale products (ensuring quality and quality) will be launched to promote sales at ultra-low prices.

5. Rich promotional content: launching a number of department stores and snacks to buy 3 get free 1 activities.

2. Supermarket Integrity-Interactive Consumer Rights Day with You.

1. Consultation on Consumer Law Elimination: On the morning of March 15, the Municipal Consumers Association set up an information desk in front of the first shopping plaza to publicize the relevant provisions of the Consumer Protection Law to consumers and accept and handle complaints about rights protection on the spot.

2. Please supervise: Recruit 50 consumer representatives in advance, hold an authorization ceremony in front of the First Shopping Plaza on the afternoon of March 15, and hire them as supervisors of Jiayou Company, who will be responsible for supervising the quality of supermarket products and regularly put forward various rectification opinions and suggestions to the company. According to the recommended adoption value, Jiayou will provide souvenirs with a value ranging from 20- 100 yuan.

Third, really give back to consumers.

1, your new clothes, my heart

① "Farewell to Winter" clothing sale: Anyone who buys all special winter casual clothes, suits, windbreakers, down jackets and cashmere sweaters in 80 yuan at one time will be given a pair of gloves or a beautiful scarf worth about 10 yuan; Full 120 yuan presents a pair of cotton slippers or a scarf worth about 30 yuan; Man 160 yuan presented a set of thermal underwear worth 50 yuan. (Buy more and send more, while stocks last)

(2) Hot sale of "Spring" new products: all brands of spring clothes, casual clothes and shoes with a total of 120 yuan will be given a gift with a value of 10 yuan; Full 180 yuan presents 20 yuan gifts; 220 yuan received a gift worth 30 yuan. (Buy more and get more while stocks last) 3 Children's wear exhibition: organize children's fashion show in Times Store, show fine children's wear, show childlike innocence and promote sales.

Anyone who buys children's clothes on the model will be given a beautiful kite; You can also get a nice gift by buying other children's clothes. (Buy more and send more, while stocks last)

2, the Year of the Rooster has a good taste to nourish the stomach.

① Gourmet area: A variety of snack foods are promoted at shocking prices. ② Fresh food area: (1) Anyone who buys 20 yuan fresh food at one time will get 3 fresh eggs. (buy more and send more)

(2) limited time special fruit 1 yuan 1 kg. (3. 15 9: 00 am-10: 00 am, 3: 00 pm-4: 00 pm and 8: 00 pm-9: 00 pm; Weight limit of 2 kg per person)

Fourth, special planning: Qing Chong Liu Bei Supermarket-Liu Bei buys gold.

Come to Liubei Supermarket and win the lucky prize: 3. 10 On the same day,10 sets of computer printed words with easy-to-use seals were placed in different locations of the supermarket (shopping with integrity and shopping with confidence). If you can find them all, you can exchange them for prizes worth 50 yuan at the service desk. (Each person is limited to one set) Coordination of activities: Commodity Administration Department arranges detailed rules for promotional activities, Purchasing Center organizes products and contacts with Supply Department to arrange promotional activities, Operation Department implements activity plans, and Planning Center makes plans and supports advertising projects;

1, Liuzhou Radio and Television News (No.65438 +0)

2. Liuzhou Daily and Evening News (the third issue was released two days in advance)

3. Pop music in the store

Shopping Mall Activity Planning Chapter 5 Promotion of the 1st and 12th Events

Involve customers in winning prizes. Many sellers who open Taobao stores will take advantage of this type of promotion in various ways, as shown in the following figure:

Method 1: interactive marketing, gift gathering, signing ceremony, answering questions, winning prizes, etc.

Method 2: the form of lottery, which can be to buy a store baby to get a lottery opportunity;

Mode 3: Send it when it is full, and reduce it when it is full. Buy product A and get product B, add X yuan to get product C, and so on. , and buy more, more discounts;

Mode 4: Store red envelopes and discounts are not good;

Method 5: The store participates in free use activities and wins free tickets.

Second, double 12 discount promotion

The most direct discount promotion method is discount:

Method 1: Baby set automatic price reduction to realize the discount. For example, this baby will only sell for xx yuan in the next five days, while stocks last;

Method 2: Set the ladder price for the same product according to different colors, and give more favorable prices to the unsalable colors;

Mode 3: unified price promotion, and the region can be set. For example, area 9.9, 19.9 yuan postal area, etc. The price of baby in each region is the same, and how much is the cap.

Third, the Double Twelve Festival Promotion

Make good use of time nodes to do holiday promotion. There are many specific promotion methods, as follows:

Method 1: You can make use of some traditional festivals, such as Christmas Eve and Christmas Day in 65438+February;

Method 2: the promotion form of the celebration, such as the first anniversary of the celebration, the big price reduction on the birthday of the celebration, etc.

Mode 3: fixed-cycle promotion, such as new stores every Thursday, in-store spike/limited-time activities on the 20th of each month, etc.

Mode 4: VIP specials in shops, member management, member day promotion, etc. , and do a good job of maintaining the old customers in the store.