Successful cases of micro-film entrepreneurship

Successful cases of micro-film entrepreneurship

Entrepreneurship can realize its own value, realize wealth freedom and expand interpersonal circle. I will share with you the successful case of micro-film entrepreneurship, hoping to bring positive energy to everyone!

The successful case of micro-film entrepreneurship (1) Ge Xiaopeng's Prophet Media has been on a small scale and is planning to enter the original animation micro-film.

The idea of "starting a business" flashed through the minds of many college students, but not many of them really withstood the pressure and persisted. On August 9th, the reporter learned that Ge, a young man born in 1980s in Weifang, made his mark in Weifang film and television production industry with his tenacity and innovative ability. Last year, he produced more than 60 corporate videos. At present, his company is not large, and he is not satisfied with the status quo. He is planning to transform into the direction of original animation production and microfilm shooting, and is determined to build Weifang's original animation kingdom.

The dream of starting a business has been planned since junior year.

On August 9th, the reporter met Ge on the 9th floor of Weifang College Incubation Center/KLOC-0 near the intersection of Shengli East Street and Xinhua Road. At this time, he is busy receiving visiting delegations from abroad. Through translation, Ge learned that the other party was very optimistic about his entrepreneurial project.

In the subsequent interview, the reporter learned that Ge, who was born in 1987, is from Weifang. 20 10 southwest university graduated from radio, film and television, and had a business plan in junior year. He and his roommate, Chen Lin, discuss every day which direction the company should develop in the future, and the prototype of the company was formed at that time.

"Everyone has their own pursuit. Many students want to have a stable job, and I want to have a rest by my own ability. " Ge Xiaopeng said. After graduation, Ge Xiaopeng and several friends set up Prophet Media. At present, he has fixed real estate, equipment and vehicles, and nearly one million yuan of film and television equipment, which is considered a small achievement. But behind this success, Ge Xiaopeng and his company also experienced many bumps.

Beijing has experienced difficulties and matured.

Ge Xiaopeng's parents are both public officials. In their idea, children should study hard, find a relatively stable job after graduation, become civil servants, or become TV reporters. Therefore, he knows that the key to starting a business is to convince his parents. On New Year's Eve in 2009, Ge Xiaopeng and his father talked all night for the first time in their lives. The first time I heard that my son wanted to start a business, Ge's father firmly opposed it. But after listening to Ge's analysis, I feel that there is some truth and I have to agree.

Ge, who was still an undergraduate at that time, was a layman in the operation of the company, so he and Chen Lin decided to study in the film and television media company in Beijing for one year.

It is difficult to find a job, which is the first pass for Ge Xiaopeng to get out of school. After he and Chen Lin arrived in Beijing, they submitted a lot of resumes. After more than a month, he and Chen found jobs respectively. That year, Ge Xiaopeng worked during the day, supplemented his professional knowledge and paid more attention to the company's management model. In the evening, he and Chen Lin conceived the development of their own company.

The operation was difficult and I didn't order for half a year.

At the end of 20 10, Ge finally established Weifang Prophet Film and Television Culture Media Co., Ltd. with the dream of starting a business, thinking that he could copy the operation mode he learned in Beijing to Weifang. I didn't expect it to backfire In the first half of the company's establishment, they didn't receive an order.

"Beijing's media companies have a clear division of labor, including shooting companies, post-production companies and photographic equipment leasing companies, forming an industrial chain. You can find any company you need to save costs and time. However, Weifang at that time was not like this. First of all, companies don't know that there are companies that specialize in corporate promotional films and documentaries, and they usually look for TV stations; Secondly, no media company is willing to hand over post-production to other companies, even if it is not done well. " Ge told reporters that their plan is to be a professional post-production team. The four core members of the company are all from technical backgrounds, thinking that as long as the post-production is done well, many media companies will come to you, but after seeing the current situation in Weifang, they can only change their thinking.

Do everything that is good at transforming machines.

Due to the present situation of Weifang film and television production industry, Ge decided to change from only post-production to doing what he is good at. Ge Xiaopeng told reporters that the company's first order was a brochure. In order to do the first business well, the four of them spent nearly 1 month, participating in the whole process from design to printing, and finally earned 600 yuan.

"It is not worthwhile for many people to keep 600 yuan busy 1 month, but it is a great encouragement for us. This is the first step taken by the company. " Ge Xiaopeng said.

From the first six months of its establishment, there was no single business, and now the company has to plan the schedule for shooting promotional videos, and the company has achieved a qualitative leap. Ge Xiaopeng concluded that the most important thing is that at the beginning of the company, they won the trust of customers regardless of their own efforts and time costs. Secondly, their core strength is technical talents, which are innovative and can provide more choices.

The machine of the future is preparing original animation.

Ge went from a little boy who knew nothing about the operation of the company to a "leader" with millions of fixed assets, video equipment and 14 employees. General Electric Xiao Peng Company has completed the first transformation of its business. What will he plan in the future?

"Before, our main profit was corporate promotional videos, and then we took the road of investing in micro-movies and original animations. We did not hesitate to dig up the artistic director of "The Lazy Cat is Naughty" from Shanghai to cooperate with us. " In Ge's view, the market and development space for simply shooting promotional films for enterprises is limited. He plans to develop into the original animation industry while ensuring the steady growth of the original business. It is understood that the company is currently preparing to produce a two-dimensional animation with the theme of Weifang traditional culture.

In addition to developing original animation, Ge Xiaopeng also plans to invest in micro-movies. Ge Xiaopeng said that during the World Cup in Brazil, the total hits of two videos about the World Cup spit exceeded10 million, which gave him a bold idea to invest in shooting a series of funny dramas and take this opportunity to build a self-media publicity platform to make the Prophet media more famous.

Successful Cases of Microfilm Entrepreneurship (2) During this Qingming holiday, Liu Linqing and his "little friends" are very busy: the day of graduation from college is getting closer and closer, and the students who are about to leave school are busy taking pictures in front of the scenery engraved with memories on campus, while Liu Linqing and their "looking & Members of Me Studio" shuttle through the corridors of campus, classrooms, wisteria racks and libraries with cameras every day ... for the students.

My studio has four founders:,, Zhang and Su, all of whom are senior graduates majoring in journalism from School of International Communication, Tianjin Foreign Studies University.

Talking about the initial establishment of the entrepreneurial team, Liu Linqing said that in September 20 12, when he was a sophomore, he got together because he had to finish filming a micro-movie. The two-month cooperation made them know each other better and defined the division of labor. In this way, the "search" team came into being.

At the beginning, the filming of the team was mostly voluntary. Facing the upcoming graduation and employment, a new idea was born in their minds. "If you can combine your hobbies with your work, you will be very lucky." Sue said to me. With this idea, they quickly drew up a plan and analyzed the advantages and disadvantages. Finally, the business direction of the studio was determined and the profit model was officially opened.

With the experience of early video shooting and the accumulation of contacts, the initial venture of "Mi" studio was relatively smooth. "At that time, I received several orders, such as party records, birthday records and wedding micro-movies. At that time, because our price was lower than the market price, the quality of the film was very good and the production was very careful, so customers felt that the cost performance was high and the general response was not bad. " Zhang said to him.

However, the good times did not last long. Like all early-stage teams, the studio soon faced new problems. "Documentaries and wedding microfilms have high market saturation and relatively small audience demand. If you only do this part alone, I am afraid that you can't maintain the long-term stable profit of the studio. " Liu Linqing said.

Faced with the pressure of reality and persistence in dreams, the "Mi" team finally chose the development direction of "recording life" with corporate promotional films and micro-film advertisements as the mainstay. In June 5438+10 last year, "Mi" Studio filmed and produced a corporate propaganda film for a biological company to participate in the Innovation China Competition, helping the company to be successfully shortlisted and obtain the first round of financing; 165438+ 10, the micro-film "See" independently shot and produced by Mi Studio was among the top 20 micro-video competitions of light media.

Recording the "graduation stories" of the students, the friends of the "seeking" team are also facing graduation separation. "Two students went to the UK for further study, majoring in media production and public relations promotion; Another classmate and I are now internship in an electronic publishing company, responsible for post-video. " Liu Linqing said that although it is difficult to avoid separation, the team will not be dissolved and will stick to the dream of youth. "One day we will get together and continue to struggle." Liu Linqing said firmly.

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