Tea art and tea marketing?

A. How about tea art and tea marketing?

I want to learn tea ceremony

I also want to learn tea marketing.

There is a training institution.

I think it's quite good.

Moreover, they also teach the capacity evaluation of large tea in Liunei.

All aspects are included.

This school is in the birthplace of Tieguanyin.

Fujian Anxi

They are not simple theoretical teaching.

There is also a visit to Chashan.

Production and processing of contact tea

This theoretical and practical research

I feel very good.

I can have a more comprehensive understanding of what I have learned in class.

implement

B. What are the major categories and disciplines of tea art and tea marketing?

Tea art and tea marketing

There is no such big category.

What attracts students' attention is the admissions school.

Made it up on purpose

What is even more ridiculous is that

Marketing and Planning of Tea in Technical Secondary School

I don't know

Some people are planning

Did the donkey kick him in the head, or

of course

Some students were really kicked by donkeys.

Do you really believe it?

C Which college in Hunan has good tea art and tea marketing?

I haven't heard of it in Hunan, but it is opened in xinyang college of agriculture and forestry, Henan. Tea culture, tea marketing, tea planting, etc.

D. What kind of examinations do tea ceremony and tea marketing institutions belong to?

Tea art and tea marketing belong to professional category, catering hotel tourism category. A few years ago, the country classified tea artists as restaurants. However, you should know that if you want to learn tea art and participate in the training of tea artists, you can't do without the correct definition of tea art. Tiansheng Tea Artists Training School insists on the tea ceremony that you think is correct, and always goes on, taking its own path and letting others say it. The only one in China who puts forward that learning tea art is the process of understanding and learning tea. Tiansheng Tiansheng is completely different from the current tea artist training industry-teaching tea-making performance as tea art, and taking a professional qualification certificate as a tea artist's wrong teaching and concept.

There are also some unknown training institutions for tea artists. Although they write about the most authoritative training schools for tea artists in China, they still take textual research as their mainstay income and openly challenge themselves to be the operators of China Tea Artists Training Network. Just think, what they do is not the correct definition of tea art, can they call tea artists for training? Here, we suggest that such institutions should be standardized as pre-examination remedial classes for tea artists' professional qualification certificates, and should not be written as tea artists' training classes. The so-called tea performance should also be standardized as a tea-making process performance, hoping to be useful to the fans who want to know about tea art and learn the real tea art as soon as possible.

E. What is tea art and tea marketing?

Sometimes it should be professional. If separated, the narrow interpretation of tea art should be the skill of making tea. Tea marketing refers to the methods and strategies of how to sell tea. When we attended the 10-day short-term training course for tea artists in Fujian Tiansheng Tea Training School, Teacher Xie talked about the course of tea marketing, which is the professional skills and strategies of tea sales. Of course, this is very helpful for people like us who want to open a tea shop. At that time, Teacher Xie also said that many schools set up tea marketing planning, which only attracted names. It's a novel and fashionable major, and of course more people will sign up.

F. Did you study tea art and tea marketing? Dear netizens. . ... for answers.

To put it mildly, tea marketing or being called a tea artist is actually sales. ...

General enterprises will require a tea artist certificate or evaluation certificate. The main job is to be a senior secretary who can become a boss, such as tea reception.

Tea artists are also very particular about temperament and image ... since they are learning these things, they must have good external conditions. I wish you success!

G. what is the employment prospect of tea art major?

Definition of occupation:

Personnel engaged in full-time tea service in teahouses, tea rooms, hotels and other places.

Occupation grade:

There are five levels of this profession, namely: primary (national vocational qualification level 5), intermediate (national vocational qualification level 4), advanced (national vocational qualification level 3), technician (national vocational qualification level 2) and senior technician (national vocational qualification level 1).

Characteristics of professional ability:

Have strong language expression ability, certain interpersonal skills, body perception ability, keen sense of smell, color vision and taste, and certain aesthetic appreciation ability.

Industry status:

At present, there is no unified testing standard and appraiser in the tea industry that is in line with international standards. Many practitioners are unprofessional, highly mobile, lack corresponding cultural knowledge, can't tell the pros and cons of tea, and don't understand tea art. The lack of senior tea talents has increasingly become a bottleneck restricting the development of the industry.

In fact, from May, 65438 to May, 0999, the Ministry of Labor and Social Security officially listed tea artists in the ceremony of occupational classification in People's Republic of China (PRC). In March of 200 1 year, the national standards for tea artists and the courses for tea artists also appeared. On June 18, tea artists from Jiangxi, Zhejiang, Tianjin and other places took part in the first professional skills examination for tea artists held in Jiangxi.

Outlook:

As the leisure lifestyle of tea lovers goes deep into people's lives, tea artists are becoming more and more popular as a new profession. Tea industry is a very professional thing. Many universities have set up tea departments. In addition, Beijing China Tea Art Association will build a training center to train tea artists and fill the gap of tea artists. At the same time, domestic tea consumption is also increasing.

Beijing Municipal Bureau of Quality and Technical Supervision recently revealed that at present, each person in Beijing consumes 1 kg of tea every year. It is understood that there are currently more than 400 teahouses in Beijing, and the number of teahouses in northern cities such as Beijing, Tianjin, Jinan and Shenyang is still growing at an annual rate of about 20%. The tea industry has great potential for sustainable development, and as a new profession, there is still a great demand space for tea artists.

A senior tea artist earns 3000 yuan a month.

The first training course for senior tea artists was successfully concluded in Shanghai a few days ago, and 36 students won the first batch of titles of "senior tea artists" in China, which won unanimous praise in their respective posts. With the success of Shanghai's bid to host the 20 10 World Expo, the market gap of "senior tea artists" as the representative of high-grade cultural image is very huge.

Thirty-six senior tea artists who have just been released have long been attracted by major enterprises. Their average monthly salary is around 3000 yuan, and some foreign-related units are even higher. Among the first batch of students, 92% are women, and 78% have bachelor degree or above, including 2 graduate students, most of whom have mastered more than one foreign language. Mainly distributed in Hu Xin Pavilion, Wisteria Garden, Xuyou Teahouse and other famous teahouses, as well as foreign-funded commercial enterprises, hotels and other industries, and some of them work as teachers in schools and start their own businesses.

A satisfying occupation

Tea artist is the disseminator of tea culture, the "accelerator" of tea circulation, and a warm and tasteful profession. From 65438 to 0999, the Ministry of Labor officially listed "Tea Artist" as one of the occupations in People's Republic of China (PRC) (PRC) Occupational Classification Ceremony 1800, and formulated the National Professional Standard for Tea Artists. Now middle and senior tea artists can be described as "hot items" in the market. All major tea enterprises, teahouses and foreign-related hotels regard people with the qualification of tea artists as an important factor for the further development of enterprises. Professional trained tea artists can often gain the trust of consumers and bring direct economic benefits to enterprises.

A qualified tea artist should be able to brew different kinds of tea according to the requirements of tea-making skills; Organize tea performances; Design various specifications of tea banquets, tea parties, etc. Its technical level is divided into three levels: primary, intermediate and advanced. The scope of work is mainly in teahouses (workshops), teahouses and tea art performance groups. "Feel tranquility from tea, pursue tranquility, enjoy the self-satisfaction brought by tea, and realize the true meaning of life", with elegant gestures, accurate brewing, vivid explanation, and pleasing teahouse design ... The talents displayed by tea artists have made tea culture widely spread.

Tea artist is a profession that needs professional knowledge and skills. Cultivating a senior tea artist depends not only on the support of the state and the strong training of the unit, but also on its own efforts and struggle. Today's tea artists are not only as simple as making a cup of tea for their guests, but also need rich knowledge of tea culture, aesthetic and artistic appreciation ability, different tea identification and brewing skills, and professional foreign language skills, becoming an important link in the tea circulation chain and becoming a veritable "doctor of tea". It is the consensus of all walks of life to train tea artists, especially middle and senior tea artists.

The career prospects of middle and senior tea artists are quite broad, such as: engaging in the management and advanced technical guidance of various teahouses, teahouses, teahouses and teahouses in the tea industry; Transport students to the public relations departments of foreign-related star hotels and large enterprises in Shanghai, and be responsible for tea party planning, overall planning, foreign affairs reception and public relations planning; There are many tea culture communication companies in Shanghai engaged in foreign cultural cooperation and exchange, mainly engaged in the planning, preparation and design of festivals in this city.

Pleasant industry

Tea is the national drink of the Chinese nation, and now it has become one of the three non-alcoholic drinks popular in the world, and the king of drinks in 2 1 century. Tea-drinking hobbies are all over the world. With the continuous improvement of people's living standards, the consumption of tea in Shanghai has increased from 200 grams per capita per year before 10 to 800 grams now, and the consumption structure of tea has been continuously upgraded.

Last year, the sales of tea in the domestic market exceeded 5 billion yuan, and the "tea industry" has become a striking new industry. The per capita consumption of tea in Shanghai is much higher than the national average, and the taste of tea is growing.

According to the survey, there are 6,000 specialty tea shops in Shanghai, and there are more than 3,000 teahouses, teahouses and tea houses. Products related to tea culture are constantly infiltrating into family life, forming a beautiful social landscape. Elegant, civilized and pleasing "tea culture" has been favored by all countries in the world. Among all kinds of beverage cultures, the tea culture industry in China is gradually booming and forms an independent system. The expanding Shanghai tea consumption market has not only brought the urgent pursuit of tea artists, but also made every Chinese and foreign guest feel the profound connotation of China tea culture.

However, at present, many employees do not understand trade, tea culture, advantages and disadvantages, and brewing techniques, which affects the service quality of the industry, which is extremely disproportionate to the accelerated development of Shanghai's economy and culture. Of the 34,000 employees in the tea market in this city, only 138 have obtained primary and intermediate national vocational qualification certificates after training and examination, which is really rare. With the further standardization of the tea art market, practitioners must have professional qualifications. The whole tea industry needs more talents to join and develop.

Eye-catching training

In order to quickly fill the vacancy of senior tea artists, the Municipal Labor and Social Security Bureau started to build a "highland for senior tea artists", included the training of senior tea artists in the scope of * * * funding subsidies, and entrusted the Shanghai Tea Society to officially launch the "Training Project for Senior Tea Artists" at the end of 2002, striving to train more than 100 senior tea artists to meet the needs of Shanghai's urban development and meet the arrival of the World Expo within three years.

Shanghai Vocational Training Guidance Center entrusts Shanghai Tea Society to organize the training of tea artists at all levels and tea tasters in primary and secondary schools. Finally, the Shanghai Vocational Qualification Appraisal Center will conduct professional qualification appraisal, and those who pass the examination will receive the professional qualification certificate issued by the Ministry of Labor and Social Security. Among them, junior and intermediate tea artists and judges can accept daily registration and start classes when the quota is full. Those who pass the examination can continue to be promoted to registration.

Registration conditions: good health, regular facial features, naked eye vision above 5.0, no color blindness, no human body odor, under 35 years old, male height 1.75 meters, female height 1.65 meters, college degree or above, or graduated from high school, knowing a foreign language, including piano, chess, books, paintings and songs.

Training materials: Shanghai Junior Tea Artist Level Training Textbook compiled by Shanghai Tea Society, reference books: China Tea Culture Series compiled by Zhejiang Photography Publishing House, Tea Teaching Research Textbook compiled by Shanghai Primary and Secondary School Tea Teaching and Research Group, and Scientific Tea Drinking Art Guide compiled by Shanghai Tongji University Press.

Training subsidy: all students who have Shanghai hukou and labor manual and are admitted to the advanced class through interview can enjoy the full training subsidy of * * * *; Students who hold labor manuals and participate in junior and intermediate classes can enjoy full training subsidies after passing the training examination. Other on-the-job personnel who have participated in intermediate or above training can enjoy 50% training fee subsidy after passing the training examination.

A tasteful evaluation

Through a series of training, students can keep their image natural, decent and elegant, and use international etiquette correctly; Be able to master the brewing, brewing and tasting skills of different teas and tea products, as well as the innovative ability of scientifically and reasonably preparing tea. I can communicate tea with foreign guests in a foreign language, and I am competent for the teaching and training of junior and intermediate tea art.

Assessment method: knowledge part written test, skill part practical operation. Full score in the exam 100, 60 points passed. The course consists of two parts: theoretical study and practical operation. Specialized courses are the basic knowledge of tea culture, including tea knowledge, tea selection, tea making, tea banquet design, teahouse management and so on. And new courses such as art flower arrangement, professional foreign languages, etiquette and fitness, and international public relations. The evaluation of senior tea artists adopts the way of project assessment.

Assessment items: design and display of tea seats, that is, preparation of design scheme of theme tea products, scheme display and brewing method. (1) Ability to identify tea: A group of tea samples consists of different and similar teas from different regions. Write the names of several teas according to the number of samples by looking at the appearance, tasting the tea soup and smelling the aroma within the rated time. (2) Brewing skills: According to the characteristics of different tea products, scientifically and reasonably brew a cup of tea with good soup color, rich aroma and good taste, and endow it with elegant brewing techniques; And through the foreign language exchange of tea art specialty.

Knowledge requirements: proficient in teahouse management services, including environmental and service quality requirements, master tea marketing knowledge, and have marketing planning, organization ability and related management knowledge; Familiar with the whole process of tea production, circulation and consumption, and have unique research on the history of tea culture and one aspect of it. And has a high cultural accomplishment and artistic appreciation ability.

Skills requirements: Skillfully use tea culture knowledge to organize and design various tea banquets and tea parties, and be able to organize high-standard activities to entertain guests with tea; Can identify fake tea, master the quality characteristics of new tea, old tea and tea in different seasons, and adopt appropriate methods to guide drinking. And can organize and arrange novel and unique tea performance projects that conform to tea elements.

H. Tea art and tea marketing prospect

Learning tea art is to learn skills, learn tea knowledge and skills, and be able to use it. Only in this way can you or others drink tea healthily. It seems simple, but it is actually very difficult. Tea, after different processing and storage, its tea properties are often changeable. Different teas are suitable for different people, different constitutions, and different constitutions are changeable. Therefore, drinking tea healthily and keeping in good health has become a science.

There is only one such training course for tea artists in China, namely 10-day short-term Tiansheng tea science system training course. There is nothing like a systematic training course on tea science to let everyone learn real kung fu. Only people with insight and meditation can have original opinions, find genuine and useful systematic training courses in tea science, and enjoy the tea knowledge and health brought by systematic training courses in tea science.

First, talk about my understanding of tea art and tea marketing. How should I answer this interview to get high marks?

According to the landlord's situation, you don't know anything about tea art. I suggest you go to a professional tea school to learn tea art knowledge first. For example, five days is enough for the elementary tea ceremony in our school. After you finish it, you will get started.