Hanjiang Culture Network of Hanjiang Net

The station (ancient city community) of Hanjiang Culture Network (cnh.cc) was established in August 2006 18. Xiangyang Information Port is the largest local portal community in Xiangyang, which belongs to Hubei Chuhanjiang Culture Communication Co., Ltd. After several years of resource accumulation, the number of members has reached more than 30,000, and it is increasing by nearly 100 people every day. The daily traffic of the website is as high as 90,000 times, and CNZZ, a third party whose daily IP is above IP6000, ranks 2000th in China, ranking first among local websites in northwest Hubei. The local IP number in Xiangyang accounts for 80% of the total IP number visited, and the local migrant workers visit 15% of the total IP number, and another 5% belongs to other traffic. In addition to traditional cable TV and physical advertising, the network will be the third largest media carrier in the future. With the change of the times, the advantages of network development are getting bigger and bigger, which is convenient and fast, and the information dissemination has no boundaries and is fast. Through various activities in recent years, the community's popularity in the local area has rapidly increased. CCTV, Sina. Com, Xiangyang TV, Xiangyang Daily, Xiangyang TV and other major media have reported all kinds of love activities in the community. The community also has long-term friendly and cooperative relations with local enterprises. At the beginning of 2008, due to the increase in the number of views of all its websites, a second server was put on the shelves, which ensured that netizens could browse the websites normally and increased the bandwidth. Since 2008, the advertising space on the website has been officially rented, and all the fees from the rental will be used for the normal operation of the website.

Caring goes further in the name of network.

Because of the internet, enthusiastic and kind netizens can spread their love to every corner of the world. The ancient city community is such a platform. In a world where we can't meet each other, we become close from strangers. Our concern for society, life and vulnerable groups makes us no longer irrelevant people. We are like brothers and sisters.

Sharing all kinds of life in the same city.

We breathe the air of the same city and listen to the pulse of the same city, but we have our own happy, sad and touching lives. In the community, we provide such a space, we talk endlessly about the broken life, we criticize the bad atmosphere, and we are in tears for the moment of moving. Every moment of life is a wave in the course of life, and we are cheering for ourselves and others.

Plug in the wings of network "mutual assistance" and leap into loneliness.

No one in the community is lonely. The ancient city community is such a group. In the life with overlapping problems, we call on netizens to work together to tide over the difficulties together. Lending a helping hand has won the strength and blessings of netizens from all walks of life, and created a warm online world for the elderly, vulnerable children, disabled groups and people in urgent need of help all over the country.

Communication presents the living soul behind the ID.

Network communication has become close to life because of vivid expression, and community communication in ancient cities has become fresh because of being close to life. The community has 30,000 ID users and an increasingly large access IP. Behind every virtual number and nickname, there is a vivid life. The ancient city community is such an environment. We spit out our confusion or share our achievements, and get opinions or blessings from strangers. Because we are very close, we satisfy each other and exchange happiness.

More portals than online communities are more interactive than traditional portals.

In order to help community netizens get more help in life, work and entertainment, starting from June 5438+1 October 20081,Hanjiang Culture Network officially upgraded and launched its main domain name (cnh.cc), and developed a network service platform including forums, blogs and online stores, aiming at providing netizens with richer life information and more comprehensive consumption assistance. We have professional website editing and technical support. The strong support of netizens makes us more confident to go out of Xiangyang and serve more netizens.

Compared with the current large-scale portal websites, the ancient city community has more distinctive interactive characteristics. At the same time of massive information dissemination, it has also received enthusiastic response from netizens. Whether it is as small as a topic or as big as a theme activity, every message is closely related to netizens. Interaction makes us have a common topic, and interaction makes us have a common life plot.

Online and offline synchronous development leads the network community culture.

What netizens relish most about the ancient city community is that community activities are carried out online and offline simultaneously, and rich activities have accumulated a lot of popularity for the community. From 2006 to now, the ancient city community has organized hundreds of official and unofficial activities, from charitable fund-raising to charity action, from the most popular online to photography and chess competitions, from small trips of ten people to environmental protection campaigns, to large gatherings attended by hundreds of netizens, and the community has always kept pace with netizens. We know the local culture, and we are also leading the local culture.

The current ancient city community will continue this idea of running a network, and the future community will be a brand-new beginning. Under the call of Xiangyang Municipal Committee, we launched a series of activities of "Civilized Internet Access, Civilized Internet Access, and Creating a National Civilized City" to guide netizens to surf the Internet healthily and happily. Rich and healthy online and offline activities will drive more netizens to participate.

Sharing the information around you and helping those who need help around you, all products related to the community can not be separated from the spirit of "mutual help", and it is precisely because of this that the ancient city community can get the support and love of many netizens!

The future "Hanjiang Community" will lead the trend, become a brand website in northwest Hubei, and become a platform for spreading advanced network culture!

DM Magazine of Hanjiang Net Ancient City Community

After several months of market research and planning, Hubei Chuhanjiang Culture Communication Co., Ltd. will officially issue the DM magazine "Ancient City Community" with the same name in the spring of 2009.

What is DM magazine? DM is the abbreviation of English Direct Mail Advertising, that is, direct mail advertising, also known as direct mail advertising, which refers to the advertising form that directly sends advertisements to advertisers through the postal system. English direct mail advertising, the earliest Chinese name is "direct mail advertising". Early DM had many nicknames, such as "mail advertisement", "direct mail advertisement" and "tabloid advertisement". It is generally believed that only advertisements through the post office can be called DM advertisements. However, in the textbook "Basic Knowledge of Advertising" published by State Administration for Industry and Commerce 1995, DM is defined as direct advertising. Generally speaking, it refers to a magazine serving a certain city.

The development of DM is still in the primary stage, but the growth rate of DM advertising in China is very fast. At present, nearly 80% of enterprises in China have used DM to advertise, and almost 100% of large, medium and small enterprises in Jiangsu and Zhejiang have used business letters to promote their products. And all of them have achieved obvious promotion effect. Therefore, its input-output ratio makes enterprises satisfied, and small and medium-sized enterprises have a good impression and desire to use it.

Of course, the DM magazine in the ancient city community is not a tool to promote Hawking, we are shaping life and exquisite life. There will be original or selected articles and pictures in magazines. It will also purify the essence of the "ancient city community network" and review the community history. Provide some interactive content for netizens. Maybe your post will be published in a magazine and become famous.

It is our unique great advantage to effectively combine online network operation with offline entity magazines. Consumers can not only browse information that is helpful to your life online; You can also hold the magazine in your hand and savor it. Merchants don't have to worry about your customers not surfing the Internet. Even people who don't surf the internet can see your company's information in the real magazine of the same name. In the same industry, with practical market experience; In marketing, aiming at the ancient city market, let customers know the charm and potential advantages of brand marketing promotion, and spread comprehensive, pragmatic and effective market feedback information for customers.

Behind the magazine "Ancient City Community", there are not only rich resources of more than 30,000 netizens, but also a professional, innovative, United and enthusiastic team with rich experience in market research, brand planning, graphic design and media network. In the advertising market, we are the best in the forefront of the times. Accurately analyze the market, identify target customers and lock in readers. Through our publicity channels, the information of merchants and enterprises can be directly and accurately transmitted to the target customers, and the advertising activities will be lasting and effective. Will be our job.

First, the name of DM magazine "Ancient City Community"-a guide to the life of ancient city people

Second, the purpose of DM publications.

People-friendly magazines leading fashion and close to life

A new magazine run by a senior media planner.

Keep up with the new business trends and optimize the current new life trends in cities and towns.

Fashion life service providers combine with consumers to read high-level magazines for free.

A comprehensive interpretation of the new professional media culture, to achieve enterprise marketing operations and consumer communication.

Thirdly, the target group positioning of DM publications.

(1) advertiser orientation-customer orientation is mainly engaged in entertainment, catering, hotels, medical care, real estate, insurance, household appliances, department stores, communications and other industries related to citizens' lives.

(2) the positioning of consumers (readers)-the working class aged 20 to 50. People between the ages of 20 and 35 are the people who have the most desire to spend, and those between the ages of 35 and 50 are the people who have the most spending power. They are the most important consumers in life.

1, government officials, successful people in all fields of society and some groups of foreign investors (such as business owners, professional managers, white-collar workers in companies, etc.). );

2. People who live in cities (or those who are influenced by urban life) have consumption power and certain cultural literacy;

3. Readers who pay attention to lifestyle and quality of life have strong purchasing desire and purchasing power.

4. As a strong consumer and decision-maker of enterprises, units, departments or families; From personal consumption to family consumption and even group consumption, these are our potential service channels.

Four, DM column name typesetting (according to the characteristics of merchants and citizens' demand for information, set the following columns)

Today's ancient city, celebrity interview, real estate home, lifestyle, entertainment and leisure, special planning.

Verb (abbreviation of verb) is published in high-end social public places such as government agencies, government affairs halls, VIP rooms of banks, star-rated hotels, private rooms of large catering and entertainment institutions, real estate sales departments, tea houses, bars, beauty and fitness, business clubs, wedding photos, etc.

6. Circulation, distribution target and distribution method Circulation: 20,000 copies per issue (increasing in a certain proportion per issue).

Publication cycle: monthly publication target

Free distribution scope:

800 brand enterprises in shopping malls

800 copies of high-end consumer places

600 members of the online community

500 clubs and management offices of government administrative units.

1000 copies of the event site

Other 2000 distribution methods: Gucheng County and surrounding cities.

DM magazine "Ancient City Community" has entered the post-production and check-up stage, waiting for the market to mature and ready to go. Subscription and investment promotion are in full swing!