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How to build your own core competitiveness

How to build your own core competitiveness? Personal core competitiveness is the source of a person's survival and development. Without personal competitiveness, it is difficult for this person to survive and develop. If you want to improve your core competitiveness, you must know how to build your own core competitiveness. The following is what I arranged.

How to build your own core competitiveness 1 first, observe and find the ability gap.

The premise of building core competence: Finding the "competence gap" of your organization or individual is just like finding a potential market opportunity in the commercial society. For example, if you just entered a company, you find that the company's process is chaotic and the internal friction is very serious. At this time, you found a potential ability gap. It is likely that the employees of this company lack the ability of "process management". You have found the opportunity to build core competence in your organization. Or everyone in the enterprise doesn't know how to use "new media", and you only have a little knowledge about the use of Tik Tok, so the opportunity to build core competitiveness is coming again.

Second, learn quickly to form a long board.

In my opinion, the key point of building core competence is "learning ability". This applies to campus, workplace and any other scene. You found an opportunity to establish a comparative advantage. At this moment, you need to ask for it quickly and know how to build this ability for yourself quickly. The best two ways are: ① study like reading, buy some of the most classic books in this subject, and quickly abstract the theoretical framework, which can help you clear your mind; Learn like a master, and open up the network and help system around you. If there are not enough contacts, paid learning is also feasible. For example, a platform for learning master knowledge, such as being good at it, can be used. As long as your learning ability is strong enough, I believe you can form a long board of ability within the organization in a short time. At the beginning, it was said that core competitiveness is comparative advantage, and others' shortcomings are your longboard, which is your core competitive advantage.

Third, continuous output has formed a moat of competitiveness.

You have found the opportunity and learned something, but the knowledge you have has not yet formed your core competitiveness. You need to constantly export, strengthen and gain the recognition of the members of the organization, and form a "capacity label" in this respect. In addition, you can build multiple capacity matrices. In this way, it will be more difficult for others to surpass and break through you, and your competitive moat will be gradually established, which means that a threshold has been formed.

Fourth, master the core resources and make yourself irreplaceable.

The first three points are from the level of self and capacity building, but there is also the control of core resources. Think of those who are irreplaceable in the enterprise, but have mastered the core resources. When he leaves, resources will leave, so this is a very, very important point of personal core competitiveness. We must seize the opportunity and master the core resources. If the first three are your own core competence advantages, then core resources are a leverage advantage, which can help you achieve a breakthrough from 1 to N.

How to build your own core competitiveness? How do you build your core competitiveness?

When people reach middle age, they are pushed by life every day. Before going home every day, a person smokes quietly in the garage, even if there is a lot of pressure during the day, this moment belongs to you. Because you are afraid to show your stress to the person you love the most.

Life is hard, do your best. But I always feel lucky. Why are people my age so lucky to realize wealth freedom early? I used to be the earliest college student in the village and the pride of the children in the village. Why do I still feel so powerless?

I am in my thirties. A few years later, when I was 35, no one wanted it. I can't beat young people, but I dare not start a business. Afraid of losing money, afraid of disappointing family expectations.

Aren't middle-aged men just unsolvable? How to build your own core competitiveness? How to be invincible in the workplace? Are you really indispensable in your company? Are you really big enough in your industry? Are there many headhunters waiting for you when you want to resign?

Everything depends on whether we really have the goods. Say that you have been in the workplace for 10 years, but your experience is that the same job has been repeated for 10 years. 10 For many years, you have never stepped out of your comfort zone, let alone improved yourself, so you are afraid of panic.

Men, especially those aged around 25-30, really need a clear career plan. If you want to start a business, don't go to a big company or an industry with high technical threshold. Capital-intensive industries can't afford to play. Think clearly.

If you want to take a career path and advance step by step, then I suggest you go to a big company for experience. Don't feel bitter at the grassroots level, it is the leaders who are training you. You must be able to stand being promoted in the workplace. With the aura of big companies, we can go further. But what is eternal in this world?

By the age of 25, everyone who should get married is married, the children are getting bigger and bigger, and the pressure of life is getting bigger and bigger. I always feel that there is not enough money, my wife's nagging, sick parents, children's toys, and tuition. All these pressures make you breathless. You desperately want to make money, and you always ask others if they have any good ideas.

When you see others selling masks to make money, you want to sell them, and then the entrance slows down and the goods fall into your hands. Seeing others make money from the media, you also want to do it. I persisted for several months and gave up without making any money. It's not that you don't want to persist, but that life doesn't allow you to persist for a long time, because you have to earn money to support your family and you can't lose money for a long time. This is your helplessness.

So after the age of 25, you should start to think clearly about what your core competitiveness is.

If you are in business, you should consider leaving yourself a way out. If you do this, the boss will probably kick your ass. If you can't, you will probably be fired. Even if you are loyal, your income will be lower and lower.

Leave yourself a way out. Instead of encouraging everyone to go it alone, fortunately, many companies are beginning to realize that they are starting a business within the company, giving resources to people with outstanding abilities and letting the company cooperate with you to start a business. If you meet such a company, you must cherish it.

If you are in charge of the marketing department, you should keep learning and fully understand the latest media architecture, such as live broadcast now, from the media, and don't run away. You should study how to get the highest output ratio, otherwise you will be overwhelmed by what young people call ROI, UGC and PMC. Therefore, only learning can make us invincible.

If your English is not good, I still suggest you strengthen it, because at present, domestic experts who sell anxiety or concepts listen from abroad and then sell them at home, collect IQ tax and cut leeks.

In short, improving one's core competitiveness is learning.

How to establish the company's online sales platform?

First, in general, online marketing includes the following parts:

1. Enhance the visibility and influence of enterprises/brands.

2. Get potential customers.

3. Realize online transactions on the Internet.

4. Better serve existing customers through the Internet (faster, more efficient and more convenient).

Two, enterprises in the development of network marketing, usually need the support of the following aspects:

1. Professionals are needed, such as copywriting, art design, promotion, customer service and operation.

2. Need some professional online marketing tools.

3. Make full use of mainstream e-commerce platforms (Alibaba, Tmall, etc.). ) and establish online sales channels.

4. Need some capital investment, such as website construction fee, advertising fee, platform service fee, etc.

Third, if you evaluate the effect of online marketing?

1, check the traffic of the website, and the number of pages of your enterprise or brand keywords included in the search engine. Generally speaking, the higher the network traffic, the more web pages collected by search engines, indicating that your company and brand are more well-known on the network.

2. Count the traffic, number of potential customers, consulting volume and turnover brought by different network channels and promotion methods, and obtain the cost of a customer in different ways.

Four, some misunderstandings of traditional enterprises to carry out online marketing:

1. E-commerce is to go to Taobao or open a shop in Alibaba.

Often ask some bosses; Excuse me, are you in e-commerce?

His words are: Yes, I have a store in Taobao, and I have a store in Alibaba.

In fact, Taobao and Ali are just an online sales channel. Besides, there are many channels, such as JD.COM, Vipshop, Amazon, Dangdang ... You can even make your own independent website.

2, network promotion is to do Baidu bidding.

Many bosses think that promotion is Baidu bidding. In fact, there are many ways to promote online, such as distribution, group buying, forums, communities, Weibo, WeChat and so on.

3, network marketing is to build a website, and then do Baidu bidding.

In fact, there is no website, and enterprises can do online marketing without Baidu bidding. You can open stores in Alibaba and Taobao for online marketing channel distribution, and you can also sell them in JD.COM, Amazon and group buying websites. You don't need to have your own website, and some don't even need you to pay advertising fees. .......

Ask one person to do network promotion, and you can do network marketing well.

In fact, hiring network promoters is only the beginning of promotion. If you want to promote it, you need to prepare copywriting, materials, words, pictures and even video content, all of which require the assistance and cooperation of people. Even preparing these requires input costs (such as taking videos and taking photos of goods). Besides, you need a certain fee to promote it, not that you invite individuals to post and write blogs to promote it. People are the beginning, materials and contents are preparatory work, and money is also necessary. .......

5. Just find an Internet company to make a website and arrange individuals to do e-commerce.

Many bosses are looking for Internet companies to build websites (website-building companies basically use templates), but the website function is not enough. The person who arranges them is someone he knows very well, a trusted relative or an old employee, but this person knows nothing about e-commerce and online marketing ..... After doing it for a year, there is no improvement. Then these bosses say that e-commerce is not easy to do and it is difficult to do it. As a result, I spent money on a website and arranged people.

.......

In fact, there are still many misunderstandings like the above. What I mentioned above are just some basic and common misunderstandings. More misunderstandings, interested friends can trust me privately and discuss together.

Fifth, how to improve the effect of network marketing.

1. How to enhance the popularity and influence of enterprises and brands on the Internet?

In this regard, I suggest using a combination of soft advertising and hard advertising to promote.

The most commonly used way is: community+soft text +SEM marketing.

Specific practices: you can set up relevant encyclopedias and questions and answers for your own enterprises, publish some soft articles related to enterprises in forums, publish some video introductions of enterprises and products on video websites, and go to some e-commerce platforms (Alibaba, HC, etc. Open corporate yellow pages and release products, and put keyword advertisements directly on Baidu /Google ... as long as your information often appears in places where some potential customers appear.

2. How to increase the number of potential customers and consultation?

The most direct way to increase the number of potential customers is to buy effective traffic with money.

The most effective way to increase the amount of consultation is to design a bait that excites potential customers, so that potential customers can consult you directly and actively.

For example, you sell brand liquor in Shenzhen. You can directly put keywords in Baidu and Google, such as Shenzhen Wuliangye, Shenzhen Wuliangye Cash on Delivery, Shenzhen Wuliangye Group Purchase, and Shenzhen Maotai Home Delivery. Let these people who have direct demand for your products find you directly. Remember, search engines are an important entry point for target customers. When the other party enters your website, you need to design an effective bait. Or take selling liquor as an example, you can design a report (e-book) entitled "Knowledge of Buying Liquor and Giving Gifts-What You Must Read for Buying Liquor and Giving Gifts", and then put it in a prominent position on your website to remind customers to contact customer service and get it directly for free. In this way, you can easily get the customer's information, and at the same time, you can understand the customer's real purchase motives and real needs, laying the foundation for the next transaction.

Of course, you can also go to more target customers to buy more effective traffic. You can also design more effective decoys, effective traffic and effective decoys, which is the only way to improve effective customer data and consultation.

3. How to improve the turnover rate and turnover amount?

To improve the transaction rate and transaction amount, we can start from the following aspects:

1) Solve the trust problem first, in other words, let customers buy with confidence. If you can't make your customers trust you, your transaction will be almost impossible. Remember, the higher the trust, the higher the transaction rate and the higher the transaction amount.

Or take selling wine as an example. If you want to reassure customers, you must prove that your wine is trustworthy and you can buy it with confidence. This evidence can be the agreement and authorization between you and the manufacturer. It can also be a customer witness of your old customers. You can present these through words, pictures and videos to increase your credibility in front of potential customers. I once saw a website selling stomach medicines, and the annual sales volume of single products was hundreds of millions. The reason why this website has a high transaction rate is that there are hundreds of successful cases of rehabilitation patients on its website, and these cases include the names, addresses and telephone numbers of customers. This information gives people a strong sense of trust and great strength. If you can also put a lot of customer witnesses on your website, your transaction rate will be very good, just as the highest transaction rate on Taobao is those shops with high sales volume and high praise.

2) Solve the shopping risks and convenience of potential customers.

For example, we can provide unconditional return, door-to-door delivery, cash on delivery and other services to dispel the concerns of potential customers when buying.

3) By designing sales packages (packages) and product mix marketing, sales can be increased.

If you buy product A+XX, you can buy product B at the original price of XX, and so on.

4) Make a deal by designing super gifts.

You can set up some products/services that are more valuable to potential customers as gifts, and use limited time, limited quantity and limited quantity to create rarity and urgency.

For example, if you buy xxx products during 8:00- 12:00, you can get gifts worth XXX yuan.

New customers can get xxx worth xxx yuan when they shop in 300 yuan for the first time.