What is China's "luxury"

The original text on the Internet is for reference.

If you are in a five-star hotel chain and look up, there are idyllic mountains and rivers in front of your window, then there is no doubt that you are staying in a "wild luxury hotel".

In South Africa, Malaysia, Maldives, China and Tibet. In the most unexpected wilderness, design masters have created amazing accommodation conditions: comfortable king bed (American double bed), rooftop bubble bath overlooking the starry sky, spa or high-quality dining. ...

"Experience a unique experience in a unique place" is the "art of life" of Europeans. Wild luxury hotels just meet the travelers' desire to combine "wild" with "luxury".

The luxury of the roof of the world

Rui J Hotel, the exclusive brand owned by Starwood, also opened the St. Regis Lhasa Resort in Tibet, truly putting "unprecedented luxury" on the roof of the world. As the general manager of Lhasa Rui J Hotel, Four Points by Sheraton Lhasa and Xi Westin Hotel, Magdi Annis told many stories and experiences of unknown wild luxury hotels.

Open the room of St. Regis Lhasa Resort, open the panoramic curtain, and you will find yourself facing the towering snow-capped mountains. "Many guests don't know what kind of hotel they are in at first, but some special locations will give you a magnificent scene that is completely suitable for marriage proposal. The hotel lobby makes guests think that the 45-degree direction on the right side of the hotel is Potala Palace, which has become an impressive angle for many guests. " Annis said.

Of course, wild luxury hotels bring not only visual demands, but also spiritual touches. "The decoration of the hotel makes people completely unable to stop the camera in their hands. We commissioned artists to draw a map of Lhasa; Explain the costumes and jewelry in Tibetan areas; Invite Tibetan monks to give speeches; The 30-meter-high photographic wall depicts the four seasons in Tibet and the scene of worshipping at Jokhang Temple. Whether the room is 6 1 square meter or 350 square meters, you can feel that you are in Tibet, not in other parts of the world. "

In the presidential suite of Wild Luxury Hotel, customers will have their own private kitchen and cook their favorite dinner. Of course, a lot of fresh ingredients have been prepared in the cupboard and refrigerator. The second bedroom, with its oak walls, floor and antique decoration, seems to have gone through decades or even hundreds of years. Private reception can be held on the balcony of 150 square meters. You can have breakfast on the balcony of the master bedroom in a silk robe the next morning. Breakfast overlooking Potala Palace should definitely be "hidden".

The test behind charm

In the purest land, a palace-like hotel suddenly appeared. Many environmentalists suspect that they are the source of pollution in these virgin lands. Therefore, at the beginning of construction, wild luxury hotels insist that the appearance of the hotel must be integrated with the natural environment, and green hotels should be opened on the basis of sustainable development. St Regis Lhasa Resort is the winner of the Golden Leaf Award of China Green Hotel. The hotel has taken sufficient measures to minimize carbon emissions as much as possible: most of the ingredients come from fruits and vegetables grown within 20 kilometers of Fiona Fang; Using solar energy to provide 100% heat and electricity; The fleet transporting materials back and forth uses hybrid power, diesel, turbocharging and other power, reducing carbon emissions by 40%.

"How to get local people to recognize and help the hotel requires good communication with local residents, so we opened the Starwood class." Annis said, "45% of the employees are from local Tibetans or various regions in Tibet. They are all from the Starwood class of Lhasa Normal University and Tibet University. The hotel provides all kinds of training in reception and service for students in the class free of charge. "

Annis also pointed out that the operation of any wild luxury hotel is not as simple as it looks, and it takes a lot of determination to invest and operate the whole hotel. The first thing to deal with is the source of materials. In any big city, it is not a big problem that you want to eat seasonal dishes or seafood, but for outdoor luxury hotels with inconvenient transportation, the ability to "make the hotel look like a modern city" requires extremely careful arrangements. For example, in Reggie, Tibet, if heavy snow blocks the mountain road for transporting goods, the whole timetable and menu will be readjusted. In addition, the maintenance of the machine is also very challenging. Reggie in Lhasa, Tibet has been using two systems, one for operation and the other for backup. If the boiler breaks down, the manufacturer or service center needs to send a maintenance engineer, and the machine will stagnate for two days instead of 30 minutes. Therefore, the hotel has a backup unit to ensure that the business will not be affected.

The departure of China's crazy luxury goods

Nowadays, luxury goods are even commonplace. So what is luxury? It has nothing to do with wealth. Only when you do something unique can your luxury be truly defined. So the wild luxury hotel extends to the most natural state under this definition.

Yasunari Kawabata once wrote this for a hotel in Hiragi, Kyoto: "On a drizzly afternoon in Kyoto, I sat by the window and watched the rain fall. Time seemed to stand still. It is here that I clearly realize that the feeling of tranquility belongs only to ancient Japan. " Perhaps there was no concept of wild luxury hotel in Kawabata Yasunari's era, but in any wild luxury hotel, every guest may sprout such poetry more or less. Here, you are both a passer-by and a master.

Annis thinks that China is not only suitable for opening wild luxury hotels, but also has a good consumption trend. At present, in addition to the St. Regis Resort in Tibet, Sheraton and Westin will also open two resort hotels in Changbai Mountain Winter Sports Center.

He said: "Adventure and wilderness tourism started very early abroad, so countless business giants, including the boss of Virgin Group, will be full of curiosity and tireless motivation for adventure tourism. But in China, the adventure and wilderness tourism market is still in its infancy. " However, with the growth of wealth and the desire for an adventurous lifestyle, Annis thinks that China has great potential hidden.