Giorgio Armani’s entrepreneurial experience

In 1957, Armani entered La Rinascente, a famous Italian boutique department store chain. He worked as an assistant photographer in the department store for a while, and later entered the company's design studio. During that time, he purchased high-quality products from India, Japan and the United States and introduced foreign cultures to Italian consumers through exhibitions, thus beginning his exposure to fashion.

In 1964, Armani, who had never received formal training, designed a men's clothing series for Nino Cerruti, the father of Italian fashion. Encouraged by his friend Sergio Galeotti, Armani became a freelance fashion designer and fashion consultant in 1970. In the Italian fashion industry, Armani began to rise to prominence. Between 1973 and 1974, he launched the bomber jacket, which used leather as an ordinary fabric, to great acclaim at the Italian Fashion Show held in the White Hall of the Beati Palace in Florence.

In 1975, Armani and Galeotti founded their own company, Giorgio Armani Co., Ltd., and established the Armani trademark, and the "Giorgio Armani" brand was officially born. In July of that year, Armani launched a revolution in the fashion industry with the launch of a lineless and structureless men's jacket. His designs are relaxed and natural, and the beauty of the human body is vaguely highlighted under the seemingly casual tailoring. It not only abandoned the boring suits that tightened the male body in the 1960s, but also differed from the hippie style popular at that time. Three months later, Armani launched a loose women's jacket, using traditional men's fabrics, as simple and soft as the men's jacket, and revealing a bit of masculine majesty. Since then, Armani, like French fashion masters Paul Poiret and Coco Chanel, has made unprecedented bold subversions of women's clothing styles, making Armani fashion the favorite of high-end professional women.

In 1980, the exquisitely tailored Armani "power suit" for men and women was launched. The "power suit" became a symbol of the era of international economic prosperity. This design was inspired by Golden Age Hollywood and featured wide shoulders and large lapels. In 1980, Richard Gere appeared in a full Armani "power suit" in "American Gigolo". The film was a huge success and the Armani brand left a lasting impression on many viewers.

After that, Armani began long-term cooperation with film and television stars, and even designed a large number of theater and dance costumes. In 1982, Armani became the first fashion designer to appear on the cover of Time magazine since Christian Dior in the 1940s. He often invites Hollywood stars to wear his own brand clothes to attend the Oscars. A large number of celebrities such as Michelle Pfeiffer and Jodie Foster are his loyal customers. In the 1980s, Armani began to expand his secondary line brands. In addition to "Giorgio Armani", which represents high fashion, he also successively launched "Emporio Armani", a ready-to-wear brand for young people. Emporio Armani", women's clothing brand "Mani", casual wear "Armani Jeans" and lively children's clothing, etc. In addition, there are ski clothing, golf clothing series and so on. Formal clothing from the Giorgio Armani brand has white text on a black background, while clothing suitable for general occasions has black text on a white background. As for secondary brand clothing, the eagle is often used as a symbol.

The fabrics of Giorgio Armani brand clothing are quite expensive. In order to meet the public's demand for the brand, the fabrics used in slightly cheaper sub-brand clothing are mostly synthetic fibers with the latest technology, which are difficult for outsiders to imitate. Armani has always been a master at combining artistic creativity with commercial operations. His ready-to-wear profits are among the highest in the industry. Although he has developed a large number of new product lines, his brand has never dropped in price. Today, Armani's business has spread to more than 100 countries and regions. In addition to clothing, its product categories also include ties, glasses, scarves, leather goods, shoes, fragrances, etc. These accessories are also the same as clothing. All emphasize exquisite texture and simple lines, revealing Armani-style "casual elegance". Armani's products are fashionable, noble, refined and neutral, fully demonstrating the simple, elegant and confident personality of urban people, so they are deeply loved by Richard. Favored and sought after by world superstars such as Gere, Warren Beatty and Sharon Stone. Armani leather goods inherit its excellent quality in clothing design, while integrating its own humanized and exquisite design style. Since the product was launched, it has been widely recognized by successful people and urban fashionistas.

The Armani leather goods series includes more than ten varieties of briefcases, men's and women's bags, handbags, wallets, travel bags, belts, etc. Its products will enable modern successful people and fashionistas who pursue high quality to appear superior to others no matter when and where they are, and at the same time bring unimaginable surprises to those in demand. We look forward to sincere cooperation with our customers, achieving common development and establishing close cooperative relationships. The Giorgio Armani clothing series is divided into two main parts, and the color of the cloth label is the only way to distinguish the two series.

1. Giorgio Armani Boronuovo: Including men's and women's clothing, which is a more formal line, and the cloth label is "white text on a black background".

2. Giorgio Armani Collezioni: It also includes men's and women's clothing. It is suitable for general occasions. It is a design line that is more acceptable to the general public. The cloth label is black on a white background. As for Giorgio Armani, many of its sub-brands are Emporio Armani men's and women's wear with the "eagle" as its logo.