Taking away the core team of Mango TV Detective Ming, can Tencent's new video program make up for the shortcomings of reasoning?

Text/A Mu

"In this program, we crossed Qian Shan." This is what Sa Beining said in the sixth season of Detective Star.

As a masterpiece of domestic reasoning variety, Detective has gone through seven years, but before the arrival of this season, it has ushered in an unprecedented crisis. Behind-the-scenes teams leave collectively, and it is difficult for the host and guest to be on the same stage. Under such adversity, how can Mango TV turn the tide?

There are two sides to this story. After the original investigation team left, they set up a new company and started a new plan. With the help of Tencent Video, they launched a brand-new column "Start Reasoning", which is about to face Detective 7. Can Tencent video successfully occupy a place in this field?

The abandoned Detective, the preempted Let's Start Reasoning, and the speculative economy heated by the market are behind the undercurrent of the platform, or the team's treachery, which has opened up the layers of fog and the "seven-year itch" of Mango TV detective road. Can Tencent Video take the opportunity to succeed in "upper position"?

Big detective abandoned by "mom"

Since the launch of the new season "Detective", there have been many comments from netizens. "Six Seasons Veteran" Sa Beining was absent for the first time. The original star reasoning game program has become a tall Internet law popularization program, and the program has reached the lowest Douban score of 7.8 since seven seasons. Many people are accusing Detective of being stale.

As everyone knows, the fundamental reason behind all this lies in the collective departure of the original team behind the scenes.

In August, 20021,it was reported that the production team "Little Box Studio" of the first six seasons of Detective Star resigned, and then it was reported that He Chen, the core figure, resigned as director of Mango Entertainment and deputy general manager of Mango TV Program Center, and Hunan Detective Day Cultural and Creative Co., Ltd. was established at the end of August.

At that time, the preparations for the new season "Detective" script were in full swing, and the departure of the core team was a direct blow to the person in charge of this ace column. However, because this season's program has completed the investment promotion, there is no way for the program to continue to drag on.

Therefore, Mango TV handed over the production baton of this program to Yan Value Studio. Yan Ji is the executive producer of the first three seasons of Detective Star. Instead of continuing to follow the footsteps of Detective Ming, he has produced columns such as Daughter's Love and Elder Sister Riding the Wind and Waves.

In April of 20021year, Mango TV wanted to further add pounds to the reasoning track. In the spring investment promotion meeting, Yanji Studio launched a series of detective variety "Shiny Detective Family". When "Detective" was abandoned by the original production team, Yanji Studio was in a crisis and put down the project, becoming the new behind-the-scenes pusher of "Detective".

According to the intern of the program group who broke the news in Weibo, she was originally an intern of the detective family in sharping, and later became the prop group of the detective. The explanation given is the personal reason of the small box studio.

After half a year, "Detective 7" had a hard time meeting the audience. Although the script design and logical reasoning didn't satisfy the audience, the overall aesthetic feeling of Detective 7 was up to standard, and its modeling was moving. The most important thing is that this group of detective guests try to enlarge their advantages and make up for some shortcomings in this season's program.

It is with the joint efforts of many parties that the new season of Detective has gained a decent foothold. Similarly, more and more detective fans expressed their willingness to accompany the new production team to grow up and witness the gorgeous transformation of detectives.

In the annual financial report of Mango Hypermedia, the production team of Mango TV in variety has increased from 2 1 in the previous year to 26.

In the latest mango hypermedia research report, it is normal for important IP producers to leave. Hunan Radio and Television and Mango TV are by no means dependent on one producer. The success of a producer depends mainly on the strength of the system, which may include corporate culture, core team, support team and so on. The flow of talents only shows that Hunan Radio and Television is still the highland of long video content producers, and it does not mean that the departure of an IP producer means that this IP cannot go on.

Tencent robbed the original team.

Back to August 2nd, 20021year, the first episode of Escape from the Planet, which was originally scheduled to be broadcast on Hunan Satellite TV and Mango TV at 23:30 that night, was postponed. The specific broadcast time is subject to the official notice. The official reason is to present better program content, so far there is no follow-up.

The behind-the-scenes team of this program is also the box studio and the main secret room, focusing on exploring the social gameplay of generation Z. Looking back now, the sudden stop of this program seems to be the beginning of this storm.

After leaving the Box Studio, He Chen quickly established Hunan Survey Day Cultural and Creative Co., Ltd. on August 30th last year, and its business scope includes film and television program distribution, domestic film production, photography service, internet sales of music and video products, digital animation production and so on.

On June 28th, 65438+ 10 this year, the company changed its business, and the new shareholder Guangxi Tencent Venture Capital Co., Ltd. held 23.53% of the shares, which means that the resignation of Box Studio was supported by Tencent Video.

Recently, Tencent Video's newly created reasoning program "Start Reasoning" began to be recorded. Six star guests Liu Yuning, Charlie, White, Larena, Guo Qilin and Zhou Keyu became detectives and entered the mysterious apartment 1 1. The team behind this project is Detective Day Company.

Simply speaking, it is similar to the former owner's "Escape from the Chamber of Secrets". In the second season of the 2020 program, Mango TV invested a huge sum of money to build the "escape building". The stars who dominate the whole building have the same immersive drama interactive secret room, which is also the real secret room of the official designated experience. In the new program, Guo Qilin is also a permanent guest of Peach.

At the same time, the title of the program "Start Reasoning" also crashed. 202 1 10 At the investment promotion meeting of Mango TV, Yanji Studio is expected to launch a series of suspense reasoning variety called "The Beginning of Reasoning", and there is a suspected collision between them.

There is nothing wrong with the new team leaving to bring new programs, but because they are suspected to have become competitors of their old club, there have been many comments on He Chen and He Shu on the Internet, some accusing them of treachery, and some accusing them of giving in for money. The outside world is also discussing whether the team has violated the non-competition agreement, and only three parties can know.

After starting a new stove, it is still a question mark whether "Start Reasoning" can surprise the audience, and the follow-up development remains to be seen.

Rational economy heated by market

Early reasoning programs were not as popular as they are now. Most of them focus on educational programs, such as "Crazy Magee" and "The Chamber of Stars", and the target audience is mainly young students.

Until the appearance of "Star Detective" changed this pattern, and the reasoning variety went to the whole people. As a result, escape from the Chamber of Secrets, detective academy, interactive mini-drama, puzzles in the studio and target people came into being. Mango TV has formed a huge detective universe system under the leadership of the team headed by Box Studio.

After seeing the explosive content break through the circle, more and more platforms flocked.

Youku followed closely, creating the first star story interactive reasoning variety "The Game of Victory" on the whole network; At the end of May last year, iQiyi also began to March into the reasoning variety show, creating a series of "reasoning seasons", including the first IP immersive reasoning reality show "Meng Detective", the trend social game experience reality show "Strange Script Shark" and the suspense story reasoning reality show "The Last Winner".

In addition, the Huya live broadcast platform also launched the reality show "Good Tiger Chamber of Secrets", the gameplay is "Chamber of Secrets Experience+Chamber of Secrets Creation", from the previous multi-dimensional chamber of secrets experience to the later chamber of secrets construction unit.

The gathering of these variety shows has also made the script killing and the secret room escape from the screen, becoming the leisure and entertainment way of modern young people's trendy life.

According to the Report on the Development Status and Market Research and Analysis of China Screenplay Killing Industry in 20021year released by Ai Media Report Center, the screenplay killing market will reach1174 billion yuan in 2020 and is expected to increase to170.2 billion yuan in 2026.

Whether it's offline script killing and secret room escape business, or online Tencent video and Mango TV team dispute, in the field of content-based reasoning, the only criterion to measure is content quality. Qianshan, which hasn't been finished, will go on, but different roads lead to no common goal.