Magazine cover design knowledge

The cover design of the magazine includes modeling, characters, colors and composition.

1. cover design shape

Cover modeling mainly refers to the external modeling and internal modeling (text, graphics, etc.). The shape of the cover is generally rectangular or square except for a few special designs, which is determined by the layout of the magazine. Sometimes, for the sake of design, the length-width ratio can be adjusted within the allowable range of paper to change the usual shape. Cover content refers to text and graphics. Sometimes the title of a book can be composed of several different fonts, but one of them should be the main font. Words not only have the function of explanation, but also have the function of graphics.

2. The text on the cover design

Magazine covers can be without graphics, but not without words. Words have both linguistic meaning and abstract graphic symbols. It is the synthesis of point, line and surface design. For example, a word can be regarded as a point, a line of words can be regarded as a line, and a paragraph of text can be regarded as a surface. In the design, if we pay equal attention to graphics and text, the result will often be chaotic layout, and both aspects are not prominent. Therefore, the text and graphics should be relatively centralized layout, forming rhythm and hierarchy in reading, making the text compact and the graphics flexible.

3. Color of cover design

The choice of cover color is very important, because when readers enter the bookstore to browse books, the first thing they see is color. Red, yellow, blue, gray, black, gold, silver and other different colors constitute the colorful world of magazine covers. For example, using gray as the background can set off gorgeous words and graphics, which are harmonious and bright, and high-purity colors are arranged together, which is particularly exciting and active; Harmonious and unified colors make people feel warm and comfortable; Using the primary color of paper as the tone gives people the feeling of being natural, fresh and so on. Sometimes, in order to pursue novel features, we can give full play to them on the basis of routine. For example, achromatic color tune can also stand out in the colorful book sea. The color of the cover design is determined by the content of the book, the age and educational level of the readers. Children's books mostly use bright colors, and it is most appropriate to use red and green to express youthful vitality; Calm and harmonious colors are suitable for middle-aged and elderly people to read materials; Colors between bright and gray are suitable for young people's reading materials. For readers, due to different cultural attainments, nationalities and occupations, their preferences for colors are also different.

4. Composition of cover design

The composition of cover design is a process of reasonably arranging words, graphics and colors, in which words play a leading role and graphics and colors set off the title. Under normal circumstances, it is serious and upright to arrange the characters vertically. This is the traditional typesetting form of books and periodicals in China. Horizontal composition gives people a sense of composure, and horizontal arrangement of book titles can bring balance to the whole. Inclined arrangement can break the too smooth picture, thus realizing more changes, and it is helpful to strengthen the theme of books and periodicals if used properly. The modeling of cover design should have obvious characteristics of readers' age and educational level. The image of children's books should be concrete, true and accurate, and the composition should be lively, especially highlighting knowledge and interest. Generally, we should use illustrations such as exaggeration, imagination, personalization, games and humor to design and create. Children are in the so-called visual age, so children's books are more important and direct to their visual shock. It can cultivate children's rich emotions and imagination, which is the source of their future success and happiness. For young and middle-aged readers to the elderly, the image can gradually change from concrete to abstract, and the composition can also change from lively form to serious and solemn form by using symbolic techniques.

A designer should mobilize his design talent through imagination under the given layout, materials and printing process conditions, so that his artistic aesthetic pursuit is in line with that of magazines. Cultural form? The connotation of echo. With rich expression techniques and rich content, the intuitive understanding of visual thinking and the reasoning understanding of visual thinking are highly unified to meet the requirements of readers' knowledge, imagination and aesthetics.

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