What are the prospects for mini programs?

After 4 years of infrastructure construction and accumulation, WeChat mini programs have grown: DAU exceeded 400 million, an increase of 21.2% from 330 million in 2019; the number exceeded 3.8 million, an increase of 26.7% from 3 million in 2019; Program GMV exceeded 2 trillion, a year-on-year increase of 66.7% from 1.2 trillion in 2019.

Daily active users continue to grow

According to statistics, the number of daily active users of mini programs in my country has generally increased year by year from 2017 to 2020, with an average annual compound growth rate of 33%. In 2019, the number of daily active users of mini programs in my country was 400 million, a year-on-year increase of 21.2%.

Users mainly use mini programs through drop-down and sharing methods

From the perspective of the population distribution of mini programs in 2020, the drop-down entry method will be the main method in 2020, accounting for 25.54 %; followed by official accounts at 12.6% and QR code scanning at 12.3%. Search methods accounted for 10.9%. Except for the above four methods, other methods accounted for less than 10%.

From the distribution of active user scenario entrances to mini programs in 2020, 39.1% of users in 2020 mainly used mini programs through sharing, while 22.7% of users used quick access entrances. Judging from the comparison between years, the proportion of access methods such as QR codes and official accounts has increased, while the proportion of access entrances for mini program jumps has decreased.

The top 200 mini programs list mainly focuses on online shopping and life services

The industry fields of the top 200 mini programs in December 2020 include life services, games, videos, travel, and social networking There has been a decline in the field. At the same time, the proportion of online shopping, government affairs, tools, catering, and education small programs has increased. This shows that mini programs still maintain high popularity in innovative applications, people's livelihood services, and enterprise digital transformation, and the future development space will continue to rise.

The mini programs that users prefer in 2020 focus on taxi hailing/carpooling, traffic inquiries, practical tools, videos, and e-commerce shopping. That is, users like mini programs with practical and entertainment attributes.

Among the top 50 mini programs in 2020, Pinduoduo still takes the crown, followed by Jingxi, Didi Chuxing and Tongcheng Life of JD Group. Judging from the changes in rankings, affected by the epidemic, community group buying and grocery shopping platforms have experienced larger upward fluctuations. The rankings of Duoduomaicai rose by 21 places, Chengxin Preferred rose by 31 places, and Meituan Preferred rose by 28 places.

Financing is concentrated in online shopping, and enthusiasm for entrepreneurship remains undiminished

Affected by the macroeconomic downturn and investors' return to rational investment strategies, the number of small program financings in 2020 was 32, a year-on-year decrease 33%. Hot investment areas are still concentrated in online shopping and business services. There were 20 financing incidents for mini programs in the online shopping field in 2020, 17 more than in 2019. There was not a single financing incident for mini programs in the life service field in 2020.

In 2020, mini program financing rounds were concentrated in strategic investment and angel rounds, with 8 financing events each. C+ round financing has increased, and the popularity of mini program entrepreneurship has not diminished. Overall, small program financing events are still concentrated in the early stage.

According to the summary of small program financing events in 2020, there were 4 financings in Shihui Tuan*** in 2020, and the financing rounds were late; Suplay, Xingsheng Youxuan, Magic Chopsticks Technology, and Tongcheng Life each 2 financing incidents occurred.

The transaction volume of mini programs on the entire network exceeds 4.5 trillion

With the changes in consumer behavior, the business philosophy of enterprises and merchants is also undergoing fundamental changes, accelerating online and social Online and digital operations have become a must for the vast number of enterprises and merchants. As a necessary linker for online and digital economicization, mini programs will continue to expand in the future, and the speed of rapid development will not stop. Therefore, it is expected that the transaction scale of mini programs on the entire network will exceed 4.5 trillion in 2021, of which the transaction scale of WeChat mini programs will exceed 3.5 trillion; the number of mini programs on the entire network will exceed 7.5 million, of which the number of WeChat mini programs will exceed 4.5 million.

The above data comes from the "China Mobile Internet Industry Market Forecast and Investment Strategic Planning Analysis Report" by the Qianzhan Industry Research Institute.