How to correctly operate Little Red Book

People who pay attention to this problem either want to switch to new media operations, or are engaged in this work, or want to be a little red book blogger. But which one are you? As long as you meet the above three categories, please give yourself 5 minutes to finish reading this article! First of all, introduce yourself. It is not difficult to do a good job in the operation of Xiaohongshu! I'll share with you my legendary senior, 1.5 months, and I started to run a little red book account from scratch, and got 30w+ exposure. His valuable experience in operating the little red book is very thorough, and Xiaobai can easily copy it! 100% true! The background of the senior tells the background of this senior. You may not believe it. Before switching to new media operation, the senior was a little brother of a fruit shop. At that time, he was preparing for a career change while working. He starts work at seven o'clock in the morning, and he can only learn to operate the little red book in his spare time at night. It is also the urgent need to be dissatisfied with the status quo that makes him work so hard. Finally, due to the excellent data, I was promoted directly and joined the job directly without trial. The senior data is not much to say, just go directly to the senior's little red book to re-record the data! (All data are only for 1.5 months) This legendary senior exploded when he published his first little red book. The most popular story has been exposed by 12w+, and now it has won more than 10,000 praises. Don't think it's like 1w+ in a short time. This is also called an explosive article? In fact, everyone who has done the operation of Little Red Book knows that this is not an easy task, especially those who have no foundation. When they publish 10 notes that they think are of high quality, the praise they get may not add up to 100. Therefore, for a novice, running a little red book will get 10w+ exposure, and several of them are full of explosions. After 1.5 months, the senior created the account of Xiaohongshu 10w+. How did this senior do it? Senior students sign up for online courses for systematic learning. Do you think I will recommend this course when I see this? Don't! If you want to change careers, I suggest you spend a month or so trying to open an account directly. Why do you recommend self-study? First, to be honest, the cost performance is not particularly high. After all, it is really not difficult for new media operations to enter the industry. Most people who want to switch to the post of new media operation are after 00, 90 or even 80. We have strong adaptability, are sensitive to online news and learn quickly. As long as we finish reading this article, we can help you clear your mind! Second, to build a little red book from scratch, the next method is enough. Although I am also a student in that institution now, after I finished studying, I found that more knowledge and theories I learned all boil down to a single "traffic code", and I will share them all with you now. Before formally studying the operation of Little Red Book, I suggest that you know the basic mode of operation thinking, do some practical exercises and spend two hours to have a basic understanding of the operation of new media. My seniors and I studied this new media study room at that time, and went to drift all the materials inside ~ seniors shared their experiences. Next, let's get to the point: How did the seniors create the 10w+ account? Learn these five details: The traffic of Xiaohongshu is proper. (Friends who want a full set of senior PPT can comment and share ~, * * * 5 1 page) The flow password summarizes "demolition and explosion imitation" in one sentence, find a blogger with his own trajectory, and learn from his topic, cover, title, content and text. Why imitate others? Because this is the answer given by the system algorithm. Each platform has only one set of algorithms, and the probability of content being fired is very high! If you are an expert in a certain field and have a lot of original content to export, then I suggest you export your professional knowledge while imitating the explosion. Don't give up this fastest numbering method! Only when the traffic is up can more people see your high-quality content. Note: The imitation here is not copying, but imitating the framework of explosion. You need to modify a unique place in combination with your own reserves to avoid being too homogeneous. In the preparation stage, create an account and improve personal information. The nickname and profile of the account should match the direction of content output. You can find a big V or a benchmark account on the same track as a reference. Refer to a few more and sum up your own set of personnel. Methods: Search your domain keywords with search engine, sort by comprehensive or hottest, find the explosion notes, and find the benchmark bloggers through the explosion notes. Example: 1. If the topic is not well selected, you can bid farewell to the traffic directly, just like the direction is wrong, and no matter how hard you try, you can't reach the end. Don't be arrogant, I think many people want to see this output, and the operation must not be arrogant! It is the last word to look at hot topics honestly. Methods: Search for keywords, refer to the big V, and use the small red book topic selection tool: Small red book II, title, topic title and topic determine whether your content can be seen by the target users, so be sure to bring the corresponding keywords, otherwise the system will mistakenly push your content to people in other fields. Methods: 1. Title: Still refer to the explosion notes, and then select two or three keywords to put in the title. It would be more beautiful to add a little expression. 2. Topic: Add corresponding topics at the end of the article and @ corresponding official potatoes to get more traffic exposure. Another point is the inspiration note, which is an official activity. Through the release of inspiration notes, you can get a flow to increase exposure, and the maximum flow can be 10w. Third, the cover can be said to be the most important part. Male users of Little Red Books are increasing, but female users still account for 70%. Therefore, it is very important to have a beautiful cover, which determines whether users want to go in and have a look. The amount of reading depends on your cover and title. Methods: According to the imitation of explosions, make the cover with drawing tools, draft the design and maker stickers, and add flowers and stickers to the butter camera APP to complete a good-looking cover. These are easy-to-use tools, and Xiaobai can learn them easily by looking at the official tutorials. Xiaobai can start with pictures and words. Fourth, if the optimized note-taking process is not good, it can be modified. One of my senior's notebooks came to praise 1000+, but later it rose to 4000+ when the cover was changed. Methods: The best way is to refer to the explosion notes and see what is different between your own content and others. For example, if someone else has some keywords, you can modify them. Note: You cannot modify your notes too many times. Ordinary modified notes are easily restricted. 5. Drainage is a very important part of operation. Without drainage, what can we talk about and how can we achieve it? Methods: Prepare related data package. The best way is to use the group chat function for drainage, and guide users to join your group chat to get the gift package in the comment area in a small interactive way. This way is obscure and difficult to be detected by the official. These five details are in place, and Xiaobai can also make excellent data. All in all, in fact, if you look at the explosion content of Little Red Book, you will find that it is actually very homogeneous. Disassembling and imitating explosive content is your fastest way to achieve results! In addition to numbering, we need to add ideas. There are three books worth reading, namely "Baowen Publishing House", "Influence" and "Light of Operation 2.0", which can be found in a treasure or many stores. The above is how to operate the little red book according to the experience of this legendary senior! Like a little friend, click on a praise to support it ~ thank you!