What conditions does Taobao need to open a shop?

Operating mode of online shop: \x0d\ If you are considering opening a shop online, you should choose a suitable operating mode according to your actual situation. There are three main ways to open a shop online: \x0d\ 1) the combination of online and offline. Thanks to the support of offline stores, such online stores are superior in commodity prices and sales skills, and are easy to gain the recognition and trust of consumers. \x0d\2) Run an online shop full time. Operators put all their energy into the operation of the website, regard opening an online shop as all their work, and regard the income of the online shop as the main source of personal income. \x0d\3) Run an online shop part-time. Operators will run online stores as a sideline. For example, many students now use their spare time to run online stores. There are also some professionals who use the convenience of their work to open online stores and increase their sources of income. \x0d\ Products \x0d\ Choose the right products to catch big fish \x0d\ To open a shop online, you must first have products suitable for online sales, not all products suitable for online sales are suitable for individuals to open a shop. \x0d\ Things are rare, so don't choose goods that can be bought everywhere. Since those goods can be bought everywhere, why do buyers want to buy yours? If postage is added, it will definitely be more expensive than other places. Even if it can be sold, it won't make money. You need to find some rare goods, so naturally someone will pay a big price for your goods. Here, the differentiated competitive strategy is also applied. \x0d\ The second is to make money by using the regional price difference. Many commodities have different prices in different regions. For example, electrical appliances, Guangdong and other coastal cities are much cheaper than inland, while the collections of ancient capital cities (Beijing, Xi 'an and Luoyang) are much cheaper than coastal cities. So, you have to look around yourself, looking for rich goods around you that are not available elsewhere, so as to sell at a good price! Here, the cost leadership strategy also applies. \x0d\ Do what you are familiar with, and try not to get involved in the unfamiliar. If you love handmade, cross-stitch, hand-painted and creative things, you might as well open a DIY shop. Specialty stores are popular everywhere. Because there are few special things, it is easy to attract people. If you are good at photography and like digital products, you can try it in this respect whether you have a physical store or not. The most important thing is to become an expert in this field. Take the initiative to answer members' questions and provide members with relevant knowledge of the goods you sell. After a long time, the word-of-mouth effect is good. When people think of shopping in this area, they will think of you first. In short, everyone has his own specialty. At any time, it is very important to learn to give full play to your own strengths, and don't take your own shortcomings to spell others' strengths. Here, the specialized relative innovation strategy is also applied. \x0d\ According to the suggestions of people in the industry, by subdividing the goods sold online, it is found that the goods suitable for online store sales generally have the following characteristics: \x0d\ 1) Small size: mainly convenient transportation, reducing transportation costs. \x0d\2) Higher added value: a single commodity with a value lower than the freight is not suitable for online sales. \x0d\3) Unique or fashionable: The goods sold well in online stores are often unique or very fashionable. \x0d\4) Reasonable price: If the same price can be bought offline, no one will buy it online. \x0d\5) Knowing through the website can arouse buyers' desire to buy: if this product needs to be seen with your own eyes to achieve the trust required for purchase, then it is not suitable to open a shop online for sale. \x0d\6) Not offline, but online, such as foreign trade order products or products directly brought back from abroad. \x0d\ When you choose one or several types of products, you should conduct market research, understand your customers and competitors, and then determine whether your choice is correct, because many times your choice is based on your own experience or asymmetric information, and your judgment is often wrong, which may eventually lead to your business failure. We provide some basic market research methods for small-scale entrepreneurial activities such as opening online stores: \x0d\ 1. You can take out your ideas or samples and listen to the opinions of your relatives or friends, because many of them may be your potential customers. You can also consult some professionals and experts and listen to their opinions. Don't think that some people don't know how to surf the Internet, so they are not my customers, so I don't need to investigate them. This idea is wrong, because opening a shop online is only a marketing channel, and it doesn't mean that products that nobody wants are available online. Only products that someone wants offline will be sold online, with good cost performance. \x0d\2。 You can go online to see if other people's online stores sell this product. If there is, it means that there is a market for this kind of products, but whether such a market is your market depends on whether your products have a competitive advantage. If it is the same brand, it mainly depends on whether the price has an advantage. If it is a different brand, it depends on the influence of your brand and the cost performance of the product. If not, offline research will be done at this time. If you can form a certain buying order, congratulations. When you open a shop online, you have something that others don't have, which forms differentiated competition and is also your core competitiveness. Maybe the price is higher, and some people will flock to it. \x0d\ How to find the source of goods \x0d\ How to find the source of goods suitable for your own business is the most concerned issue for all entrepreneurs who open online stores, and it is also a sign of the actions of online merchants, and it is also related to the success or failure of online merchants. The author combines his own personal experience and the experience of online sellers to sort out the following seven sources of goods. \x0d\ 1。 Buy in the wholesale market. \x0d\ This is the most common purchase channel. If your store deals in clothing, you can go to some large service wholesale markets around you to purchase goods. Buying goods in the wholesale market requires strong bargaining power and strives to minimize the wholesale price. At the same time, you should establish a good relationship with wholesalers and make it clear to them on the exchange of goods to avoid disputes in the future. \x0d\2。 Manufacturer's supply: \x0d\ Regular manufacturers have sufficient supply and good attitude. If you cooperate for a long time, you can generally win the unsalable exchange. But generally speaking, the manufacturer's order quantity is high, which is not suitable for small wholesale customers. If you have enough capital reserves and there is no danger and fear of pressing the goods, then go to the manufacturer to purchase. \x0d\3。 Big wholesaler: \x0d\ Generally, Baidu and Google can find many. Generally, it is directly supplied by manufacturers, and the supply is relatively stable. The disadvantage is that because they are bigger and have more orders, the service will inevitably fail to keep up sometimes. And they usually have regular repeat customers, not afraid of no wholesalers. It is difficult for you to negotiate terms with them. Unless you book more times and become a big customer, there may be special discounts or concessions. Worst of all, their delivery speed and exchange attitude are often unsatisfactory. As long as we order a little in advance, it is understandable that we order a lot and deliver slowly. The real problem lies in exchanging goods. Sometimes there are some flaws in the things you receive, especially the ornaments. Therefore, we should make full communication and consultation in advance. \x0d\4。 Wholesalers who just started: \x0d\ This kind of wholesalers have no fixed wholesale customers and no popularity because they just started. In order to win customers, their order quantity is very small, and the price is generally not higher or even lower than that of large wholesalers. You can also talk to them about terms, such as price and replacement, according to your own purchasing experience. It doesn't matter if they don't agree with your terms, but maybe they agree, or they can reach an intermediate agreement. And in order to win repeat customers, their after-sales service is generally better. The disadvantage is that it is a new wholesaler, so we should know something about their integrity. You can go to the message board to see what others say about them, or you can let them issue their own credit certificates. \x0d\, pay attention to foreign trade products or OEM products. \x0d\ At present, many factories have some surplus products besides foreign trade orders or OEM for some well-known brands, and the prices are usually very low, usually 2-4 fold of the normal prices, which is a good purchase channel. \x0d\6。 Purchase overstocked or cleared products. \x0d\ Due to the urgent need for treatment, the prices of such commodities are usually extremely low. If you have enough bargaining power, you can eat it at a very low price. However, turn to online sales, make use of the advantages of online sales, and use the geographical or time-space price difference to obtain enough profits. So you should often visit the market and pay close attention to market changes. \x0d\7。 Look for special purchase channels. \x0d\ For example, if you have relatives and friends in Hong Kong or abroad, you can help them to enter some goods that are invisible in the domestic market or some goods with lower prices. If you are in places like Shenzhen and Zhuhai, you can even get a pass and go out to Hong Kong and Macao to purchase goods yourself. \x0d\, looking for wholesale goods on Alibaba: \x0d\ The sellers on the "Wholesale Goods" page are all ordinary members and have passed the industrial and commercial certification, so their credibility is relatively high. In addition, the goods here support Alipay transactions, which is conducive to ensuring the payment safety of Taobao sellers. \x0d\ 1。 Taobao sellers can log on to our "wholesale purchase" page and make purchases directly on Alibaba. Use the search box on the page to search for keywords you are interested in (such as perfume). The search results page shows all the products sold by Alibaba members, and all of them support Alipay transactions. \x0d\ On the left side of the search results page, there is a filter box, and users can customize information such as price range and MOQ. \x0d\2。 Before payment, you need to fully communicate with Alibaba's sellers. \x0d\ When Taobao sellers find their favorite products on Alibaba, they need to fully communicate with the sellers before payment. The contents of communication include: confirming the specifications, quality, packaging, transportation and freight of the goods. After everything is confirmed, Taobao sellers can click "Buy Now" directly on the product details page. \x0d\ 1) If you are already a registered member of Alibaba, please log in directly and take photos of the product. The system will inform the seller to pay the freight in time, and you can also log in to your "Ali Assistant" to check the progress of the relevant transaction. The seller pays the freight, and the Taobao seller can pay for the goods. \x0d\2) If you are not a registered member of Alibaba, you can click "Free Registration" on the upper right. Then please refer to the steps in 3. 1 \x0d\3) If you are an Alipay user, just click "Login to Alipay to buy" at the bottom right. After taking pictures of the goods, please contact the seller to modify the price and add the freight before payment (if the seller bears the freight, there is no need to modify it). Then you can pay \x0d\ Among the above purchase channels, the latter three are more suitable for small-scale sellers, but it is more difficult to find such purchase channels, which requires sellers to spend more time and care. Buying goods is a very important link in opening a shop online. No matter through what channels, low prices are the key factor. If you find a good and cheap source of goods, your online shop will have the cornerstone of success. \x0d\ shop opening process \x0d\ 1. Register your account on Taobao \x0d\ First, let's go to Taobao's homepage, open this website and click "Free Registration". We can choose mobile phone number registration or email registration. We usually choose "email registration", fill in all the information, and click "agree to the agreement and submit the registration information". If nothing unexpected happens, the website. \x0d\ The next step is to enter your mailbox and receive the confirmation email from Taobao. Click the confirmation link, activate the account, and the first step of opening an online shop is completed. Please note here that if you have already bought something on Taobao, you don't need to register again. In Taobao, you can have an account that is both a buyer and a seller. \x0d\ Second, carry out Alipay real-name authentication \x0d\ How to open a shop on Taobao? What needs to be done? The first step, we have successfully registered a Taobao account. Next, we need to carry out Alipay real-name authentication, which is a necessary step. After clicking on "My Taobao", you can see the prompt "Please sell the baby by real-name authentication first". Click on it and follow the prompts. \x0d\ Alipay is equivalent to the wallet of Taobao users, and it is also the basis for ensuring normal and honest transactions between the two parties. Alipay real-name authentication is to confirm your true identity. This certification has increased the complexity of how to open an online shop to a certain extent, but it has greatly increased the security of the entire Taobao transaction. In the past, I had to upload my ID card and wait for Taobao's manual verification. Now Taobao cooperates with banks all over the country. As long as you have some real-name registered bank cards, Taobao can authenticate your identity through the banking system, which is much more convenient than before. Third, if you release items above 10 \x0d\ and different treasures of 10 (and keep them on sale), you can open a shop for free. The steps of releasing goods are: enter "My Taobao"-"I am the seller"-"I want to sell" in turn. Taobao believes that only the goods on sale with more than 10 are eligible to open a store, and those released with less than 10 can only be regarded as personal idle goods transactions, so those released with less than 10 cannot apply for opening a store. \x0d\ IV。 Pass the Taobao Shop Opening Examination \x0d\ and enter "My Taobao"-"I am a seller" in turn to find the "I want to open a shop" button. After clicking, you will be prompted to take the exam. Taobao shop opening must pass the Taobao shop opening exam, which is a new rule that Taobao opened for new sellers at the end of 20 10. The main content of the exam is Taobao rules, the score of the exam must reach 60 points to pass, and the accuracy of the basic questions must reach 100%. After passing the examination, read the letter of commitment for honest management, then fill in the store name, store category and store introduction according to the prompts, check and agree with the Commodity Release Rules and the Consumer Rights Protection Agreement, and then confirm the submission. If all goes well, you will have your own Taobao shop at this time! The store opened successfully! \x0d\ v. Install Ali Want Want software \ x0d \ to do business on Taobao, and do not communicate with buyers through QQ, mobile phone or other means. But Ali Wangwang. Ali Want Want is a magic weapon for Taobao sellers and buyers to communicate. It integrates many seller functions, which is very practical. When you have any disputes with the buyer in the process of buying and selling in the future, Ali Want Want's chat record is the most important evidence for handling disputes in the future. Please note that Taobao officials do not recognize QQ chat records. So Ali Want Want is irreplaceable. \x0d\ Opening an online shop on Taobao is as simple as that. It is not easy to open a successful online shop on Taobao, but it requires great skills and resources. Friends who want to open an online shop successfully, please continue to work hard. Many people have opened stores online, but they can't attract business and give up online stores for a long time. As for how to open a successful online shop and how to make more money every day, you need to look at other articles on this website and learn from others' experience in opening Taobao stores. \x0d\ Open an online shop quickly! New things often give birth to a group of new rich! If you start too slowly, resources will be used up by others. Well, I want to work in any industry, and any business is the same. \x0d\ After opening a store, you should do the following steps \x0d\ 1. Goods \x0d\ Selling goods online, the goods themselves are the most concerned by buyers, followed by shops. So commodities are the most important. If there are no physical pictures or the pictures are unclear, expensive and confusing, it is impossible to retain customers. \x0d\ 1, product picture \x0d\ For online stores, the importance of product pictures is self-evident. The quality of pictures plays a decisive role in sales. The same goods will sell better if the pictures are clear and the details are clearly expressed, even if the price is a little more expensive than others. Or some sellers sell 1 or 2 pieces a month after the original picture is unclear, and sell 3-5 pieces a week immediately after the picture is changed. \x0d\2。 Product name \x0d\ Product name is the key for buyers to find products. Many buyers buy online through commodity search. If your product name is too simple, or written in non-mainstream Martian, it is certainly difficult to find. So sellers must write down the key words of their products, such as rings, 925 silver, couples' money and so on. \x0d\3。 Product description \x0d\ Product description directly reflects whether the store is professional or not, and affects whether the buyer will consider buying. If your picture often turns into a red cross, or the display speed is slower than watching striptease, then you can't expect every buyer to have such good patience. \x0d\ In addition, the product description should not be too simple, only a few phrases or a lot of nonsense, but the key product size, material and so on are not seen. It is best to combine the description of goods with detailed pictures with appropriate quantity and quality, live demonstration, multi-angle display and vivid explanation. This thoughtful description, coupled with the introduction of transportation logistics, product brand background knowledge and contact information. , not only can save you time and energy to answer the seller's questions one by one, but also can increase the sales of goods. \x0d\4, commodity price \x0d\ Many commodities, such as point cards and electrical appliances, price is the most important. None of these pictures describe the goods that have a direct impact, and the price plays a guiding role. The same goods are more expensive than others, but the business is not as good as others. \x0d\ While ensuring after-sales service and product quality, reasonable pricing is the key to long-term operation. The best way is to choose some common goods on the market to reduce profits and attract attention, and in addition, you can make up for profits with more unique goods on the market. \x0d\5。 The types and styles of goods \x0d\ should be updated frequently, and the styles should be beautiful and conform to the aesthetics of the target customers. There are 500 styles in a store and only 50 styles in a store, so there must be a big gap in sales. In addition, we should properly coach fashionable things. You can't do business behind closed doors, just sell what you like. \x0d\6。 Other commodity factors \x0d\ Store's commodity classification should be accurate, updated in time, often correct some wrong classifications and innovate new classification methods. Pay attention to the recommended products in time, and don't let the recommendation of the store be vacant. The sold-out goods should be taken off the shelves in time, and expired goods and new goods should be put on the shelves in time. New colors should be replenished in time, and the quantity of goods should be changed in time. These are trivial disappearances in daily store management, and many sellers will complain that they feel too troublesome and don't need to update too often. But in order to reassure sellers and accumulate sales records, these things must be done step by step. In addition, some off-site auxiliary tools such as off-site links, photo albums, etc. should also be guaranteed to work normally without any mistakes. \x0d\ II。 Shops \x0d\ Shops are the second factor besides commodities. The overall image of the store is the most intuitive and superficial. In fact, the decoration of online stores is the same as that of physical stores. It is necessary to give customers a clean, warm and professional feeling in order to stimulate consumption desire. \x0d\ 1。 Shop signs. It is best to customize it, which can reflect the operating characteristics of the store and other factors. If you choose the default picture instead of customizing or piecing it together, it should be neat and beautiful. \x0d\2。 Store logo. Store logo can reflect the characteristics of the store and the characteristics of the goods in the store, so it will have an intuitive impact on visitors. \x0d\ III。 The orientation and business strategy of the store \x0d\ Whether the goods are superior. You must choose a good shop opening project, and the products should be attractive and have good prospects. Give your goods advantages, including resource advantages, financial strength and talent advantages. If some sellers 1 year directly reach a cooperation agreement with the manufacturers after operation, there is no need to press the goods, the supply is sufficient, and the promotion activities are not carried out in time, which also has advantages. \x0d\ 1, sales skills. We should be able to understand the psychology of buyers, seize the needs of buyers to facilitate transactions, and of course, we should also serve in good faith. Many commodities, such as women's wear and accessories, are typical impulsive consumption. When consumers want to buy, it is necessary to reach a deal in time. After a period of time, the high mood of possible consumption will calm down and business will run away. \x0d\2。 After sales service. Good after-sales service is very important for some sellers with some sales records. In this way, you don't have to face some troublesome problems such as complaints and bad reviews every day, and concentrate on running your online store. \x0d\3。 Always online. This truth is like a physical store. Going offline means not opening a store. Buyers always want a timely reply, and it is impossible to try to contact you to let you buy something. Of course, you should answer the seller's questions in time when you are online. \x0d\4。 Pay attention to official activities and policies. Some e-commerce platforms often have policy adjustments. Only by constantly paying attention to and making adjustments to adapt to market changes can we succeed. \x0d\ IV。 Professional management \x0d\ Finally, no matter how many goods are available in online stores, professionalism is a must. Professional ability can make customers trust, and customers trust business. \x0d\ 1, commodity classification \x0d\ The number of classifications depends on the kind of commodity. Even if there are not many, the classification should be accurate and precise. Never appear, click into a category, and there will be no goods. Clear and beautiful classification is convenient for customers to find the goods they want and improve the transaction rate. \x0d\2, favorable rate and punishment. The favorable rate is an important factor affecting customers' purchase. On the basis of maintaining the positive rate, we should also have reasonable and patient explanations for some bad reviews. Many buyers will carefully look at the reasons for bad reviews before making judgments, so sellers can't give up on themselves because of bad reviews. A reasonable explanation can still save a lot.