Traditional Culture Encyclopedia - Photography major - How much does it cost to make a general commercial film?

How much does it cost to make a general commercial film?

As for the price of corporate promotional films, Du Ying films can be said responsibly, and there is no clear standard, ranging from thousands to tens of thousands to hundreds of thousands. However, the prices that generally affect the production of corporate promotional videos include pre-planning, mid-shooting and post-production.

Pre-planning is mainly reflected in creativity, including scripts and commentaries. Creativity can be said to be the soul of corporate promotional films.

Mid-term shooting is mainly reflected in equipment and personnel. Equipment includes (HD camera, SD camera, ordinary camera, wide-angle lens, lighting, rocker arm, track, etc. ), including actors, directors, lighting engineers, photographers, producers, etc. ) and others (venues, props, transportation fees, accommodation fees, etc. ), it needs to be matched according to the quality of corporate promotional videos.

Post-production is mainly embodied in packaging, including editing, color matching, dubbing, special effects, three-dimensional animation and so on. If it is an ordinary production, you only need to edit and color it. If some customers need to reflect the texture and luster of the product, and the best performance can not be achieved by shooting the product, they often need 3D modeling, and the cost of 3D modeling is calculated in seconds, so the cost is quite high.

But some people may say that high quality and low price are definitely important. What is the most basic configuration of the industry? The minimum configuration is photographer and editor. After all, you need to shoot a real video, and then edit and output it according to the previous active video plus the real video. In this way, the two types of work are calculated according to the minimum standard. Two people must charge at least 1500 yuan. Quality, this can't be guaranteed, after all, this price is very low. what do you think?

If there is a budget, the cost of making a corporate promotional film is generally 8,000-30,000 yuan, including planning, shooting and production. The corresponding price will be adjusted according to the duration, demand and quality of the corporate promotional film.