Several forms of activities for the effective operation of WeChat official account

If you want to add powder to WeChat official account, activities are essential and the most basic daily life. The following are some of the most commonly used forms of activities I run on the official WeChat account, hoping to help you who read the article. First, the goal of Racine Youli's operation in the official WeChat account is to attract the attention of new users, and only with users can it be better promoted and operated in other activities in the future. During the event, let the concerned users become one of the partners and have their own exclusive promotion QR code. Old users can get corresponding rewards by sharing the QR code and successfully promoting it once. In addition, you can also increase the sharing ranking competition, and the users who share the most times or the top three will get extra rewards. Second, the forms of lottery are generally big turntable, nine squares, golden eggs, scratch music and so on. You can also create your own patterns according to the theme of your creative activities to increase interest and freshness. During the activity, you can get prizes by entering the activity page through the graphic introduction article of WeChat official account, allowing users to complete the specified requirements or participate in the specified types of users. Lottery is a common operation means to give back to users. It is suggested to set up as many small prizes as possible to ensure that all users can participate in or win prizes and enhance the relationship between users and the platform. Third, interactive games have prizes. Many platforms provide free interactive game interfaces. If you consider that accessing other platforms will lead to data leakage on your own platform, you can also find the company's technical team to develop interactive games. We can develop stand-alone games similar to those popular before, such as "relieving boredom", "Lianliankan", "cutting fruit", "cash cow" and "planting fruit trees". Through the small game competition, you can get entertainment and win rewards at the same time, which can bring some freshness and interest to users. Fourth, viral H5 interaction does not necessarily need to reward users for participating in every activity. Now many forms of virus H5 activity can also be mentioned. For example, the generator type, users can generate interesting, fun or valuable content such as salary slips, certificates, WeChat conversations, photo posters, facial expressions, etc. Promote the spread of viruses by inputting specific information on the page; There are also types of tests that allow users to answer your IQ test, EQ test, professional test and other specified questions. , or score your own photos, photos of couples or photos of family members in terms of age and similarity. Or set questions for your friends to answer and test their understanding and reliability. Writing is a great tool for communication, and careful planning is likely to become one of the favorable recruitment functions of the platform. Fifth, the message reply is polite. If the official WeChat account has a message function, you must use it! According to the current hot spots, festivals or recent activities, prepare a topic for users to reply in the message area of the article during the activity time, and randomly screen or select award-winning users according to the rules such as the number of likes. Or simply let users leave messages according to the specified content, randomly select winning users, and test how many users are willing to participate in the interaction in the simplest way. Sixth, voting/selection activities This form of activity is a circle of friends. Wechat group is annoying, but it is one of the most effective forms of activities. The activity form is generally the competition system. Attract users by setting up grand prizes, limit registration, and then limit the canvassing on WeChat official account, and the winner is the one with the highest votes. Generally speaking, the most common voting activities are Meng Chong Competition, Children's Works Competition, Staff Works Appraisal Competition, etc. These are driven by interests, supported by human feelings and vanity. As long as these elements are well used, voting activities will basically have good results. Seven, the password red envelope WeChat official account operates the red envelope activity, generally will be notified in advance, and the red envelope password will be announced at some point in the activity cycle. After receiving the red envelope password, the user can reply to the corresponding red envelope password on WeChat, or enter the password content in the Alipay password red envelope to get the red envelope. In order to control costs, the number of red envelopes is generally limited, which is an effective means to gather popularity, but we need to be alert to the WeChat red envelope team.