There are new regulations on the content of Little Red Book. How to make explosive content?

What dark horse bloggers have emerged on the platform of Little Red Book recently? How can the brand better realize the product planting grass? What kind of gameplay can stand out? In order to gain insight into the content creation trend and brand marketing strategy of Xiaohongshu platform, Hong Xin launched the 65438+ February list, and analyzed the monthly list data from the creator and brand, providing reference for practitioners. 0 1. The creative popularity list is unexpected and has a stem. He rose by 38.31w. In terms of creative works, the number of life accounts is the largest, accounting for 2 1.4%. According to the TOP500 data of [Creative Popularity List] in February of 65438, the overall popularity of the content published by the film and television comprehensive and food accounts is also high, accounting for 16.4% and 7.8% respectively. The specific arrival situation, the recent monthly list pattern has changed slightly. Media accounts continued to climb to the top, and @ China Youth Daily rose to the top with 670.23w W of interaction. Most of its explosive articles were newsletters, and landscapes were more popular. The second list was obtained by the media website @ Upstream News, with a total interaction volume of 474.74w, and the amount of family and pet information released by it was quite high; The third place is @ Ding Zhengmeizi, and the total interaction volume is 379.63w W. The following are the top 30 creative celebrities: the monthly creative list in the past two months shows that the interactive trend of current affairs information and people's livelihood news content of Xiaohongshu is improving, not only official institutions such as media newspapers and news websites, but also amateur creators participate in publishing content. Take Gao Rabbit @ Enthusiastic Audience with 2. 1w fans in the top ten list as an example. He published 146 newsletters in June 5438+February, and got the total interaction of176.36 W. Among them, the remark "It's really nice ~" showed the Jiangnan aria in the picture, which was praised by 8.4w, which was 6 times higher than the daily average. ▲ Hong Xin-Account Details Page-Note Analysis In addition to information, funny content has always been a hot topic in Xiaohongshu. Blogger @ Ouwenhao ranked sixth on the list with humorous and informative content in June and February of 5438. Last month, he published 34 notes and gained 255.54w of interaction, bringing 38.438+0 W of drainage. ▲ Hong Xin-Account Details Page-Fan Analysis1The note "Family, I haven't lost my mind" released on February 4, 4, and another blogger changed popsicles with milk tea, stood guard on noodles, showed how cold it can be in winter, focused on surprises one by one, and triggered the positive interaction of fans through unexpected creativity, and the notes gained 36.78w praise. 12 On February 20th, the blogger published "Several Stalks", and reviewed the popular stalks in 2022 in 1 minute, such as retreating, you are my god, etc. , an average of 2-3 seconds shows a stalk. Although the time is short, it is accurately restored, and the overwhelming performance is enjoyable. The notes were praised by 24.89w Eupolyphaga Xiaohongshu for summarizing the hot topics of the year and sharing them at such a special time at the end of the year, which not only aroused the dead memories in the hearts of fans, but also allowed people who didn't know these stalks to make up lessons in a short time and give accounts a good drainage effect, which creators can learn from. 02. The business interaction list tells good stories, and business notes can also be praised. 32w+ is constantly changing, and continuous innovation may be an accurate summary of the cooperation between brands and people, so the ranking of [Business Interaction List] changes obviously every month, and the turnover rate of TOP30 in the list of 65438+February reaches 83.3%. In 65438+February, the first place was the mother and baby blogger @ Wheat. Last month, his notes on cooperation with brands such as Junlebao milk powder gained 52.77 W interaction; The second place is food blogger @ Bowl Full, with an interactive volume of 49.27w W W, and the cooperative brands are OPPO and RIO；; @ City Girl Vivian ranked third and won 48. 1 1w through cooperation with brands such as Clinique. The following are the top 30 business interaction celebrities: the cooperation between talents and brands is usually professional counterparts. For example, maternal and infant bloggers recommend maternal and infant brand products. In the case that the specialty is not quite right, Bo mainly grows grass products and has achieved good promotion results, so it is very important to tell a good story. Last month, the sister of Meng Chong blogger @ Ao Bai cooperated with Xiaomi Intelligent Ecology in the business note "Puppy Cats Drunk and Hallucinate", telling the story that cats mistook the water mist sprayed by the heater for flame when they were drunk, so as to highlight the characteristics that the heater can blow out simulated flame. Planting products in the story of sharing Meng Chong's growth will not make planting grass appear deliberate. The notes were praised by 32.87w, and the collection number was 10.45 W, making them the best interactive notes for bloggers in 65438+February. ▲ The note posted by Tuyuan Xiaohongshu and comic blogger @ city girl Vivian "Stupid beauty, really stupid?" Share workplace stories. Stupid colleagues in the company are not stupid. Playing dumb for unimportant things is to concentrate on important things and pay more attention to your health. The vitamins brought by Tomson Bianjian can supplement nutrition and keep vitality. The story was praised by 26.46w, and it was also the best interactive note of bloggers in 65438+February. ▲ Eupolyphaga Xiaohongshu 03. Business starter list OPPO cooperation 370 notes topped the list. From the perspective of brand performance, beauty brands no longer dominate the list. [Commercial Launch List] According to the data, the brands that launched TOP3 in 5438+February and June were OPPO, Tomson Bianjian and Tim Ke, and the interactive contents were 188.95w, 1 13.02w and 88.46w respectively. The following is the specific situation of launching the brand TOP30: The brand OPPO launched 370 business notes for the first time last month. Looking through its conference notes, it can be found that the brand has recently focused on promoting OPPOReno9 and OPOFINDN 2 mobile phones, and cooperated with experts in various fields such as technology Internet, photography, dressing and so on to enhance product popularity. OPPO mostly cooperates with head/waist experts, and the cooperation notes are diverse in content and rich in themes, which also reflects the various features of the products: ① maternal and child blogger @ jingjingjingjingjingjingjingjingjingjingjingjingjing2 ② In the overseas life recorded by life blogger @ Paris Xiaoguoguo, he used his FindN2 mobile phone to make a photo with his friends, which reflected the convenience of folding the screen and was praised as12.4438+0w. ③ Blogger @ Sister Xia's Year Beast &; The monster catcher's small theater, which highlights Reno9' s high-quality portrait photographing function, was praised as 12.28w▲ Eupolyphaga Xiaohongshu 04. Spicy Prince's brand account list is praised as19.84 W W. In the daily promotion of brands, official accounts are also an effective channel to establish corporate image and promote products. According to the [Brand Account Ranking] in June 5438+February, among the top 500 brands, food, beauty and dressing brands account for the most, accounting for 43.4% in total. Among them, @ Tietie's bookshelf ranks first with 52.58w of new interaction; The second place is @ tietietie, with 30.32w interactive mode. The third place is @ Tianxing Education, with an increase of 29.45w W W. The following is the specific situation of the brand account TOP30: the official account goes out to live, and sometimes it can get more attention from users. In the video, "When you live in a building with your friends ..." was released in February 10, and the food account number was @ Spicy Prince 10. The protagonist brought food to a friend who lived downstairs, and the 5-square-meter spicy prince strip fell vertically into a friend's mouth in the air, which caused a heated discussion. The note praised 19.84w W. ▲ Eupolyphaga.