How to set the scene for Mid-Autumn Festival? What do you need? How to place the fruitcake?

I. Activity Organizing Committee

1. Person in charge: members of the board of directors, general manager's office and planning department.

2. Members: heads of departments

Second, the activity time:

6 September to 30 September

Third, the purpose of the activity:

With the help of China's traditional Mid-Autumn Festival, China people's second long holiday, National Day, we will create the second sales peak in shopping malls, and reduce the cold market after the long holiday in a targeted manner, so as to slow down the downward trend of sales.

Fourth, the theme of the event:

Celebrate the Mid-Autumn Festival, welcome the National Day and give a big gift!

Verb (abbreviation of verb) campaign slogan: ellipsis

Six, site layout:

(1) Off-site layout (Meichen):

Doorway couplets: Thousands of families reunite to welcome the Mid-Autumn Festival, the four seas celebrate the National Day with jubilation, and Lian Heng: celebrate the festival;

Huge external wall suspension: width: height = 10* 13M, content of publicity activities;

Hang eight red lanterns above the door.

(2), the venue layout:

1, and hang public signs at both ends of the elevators on the first, second, third and fourth floors respectively.

2. Put a big moon cake in the lobby on the first floor (negotiated by the purchasing department);

3. Set an archway at the entrance of the first floor, display a moon cake street behind the cashier, and hang a tag at the upper end of the moon cake street to set off the atmosphere of the moon cake street;

4. Hang corresponding palace lanterns on the main passages, elevators and the upper ends of mooncake piles on each floor; 300 palace lanterns.

5. Hang the flags of Mid-Autumn Festival and National Day (on one side) on the main passage of each floor; 1000 flags.

6. The stair guardrail is surrounded by golden flannel, and the layout of the elevator entrance is strengthened.

7. There is a big lantern (2 or 5 meters wide) hanging in the center of the central hall. The words "Happy Mid-Autumn Festival" are hung under the big lantern, and other decorations are added from the middle.

Seven, publicity strategy

1, DM poster promotion (see attached table for specific operation details);

2, TV media publicity:

A publicity content: moon cake listing, group purchase, bulk purchase of moon cakes and related activities;

B. Time: September 20-26;

C. Fees:

D. publicity form: animated pictures and words.

3, huge off-site, exhibition board publicity;

4. Broadcasting and publicity in venues;

5. The community is crowded with people, and a small banner is hung, which reads: "XX Shopping Plaza wishes the people of the city a happy Mid-Autumn Festival; Mid-Autumn Festival shopping hotline: * * * "

Eight, activity strategy:

Activity 1. Stay happy when shopping over 20 pounds.

Activity time: September1-September 30th.

Activities: After shopping all over 20 yuan in this shopping mall, you can take part in the lucky draw at the wedding photography consulting office of the conscience bride at the entrance of the shopping mall with your computer receipt.

Award setting:

First prize: a photography package with a prize value of 288 yuan.

Second prize: photography package, prize value 198 yuan.

Third prize: prize value 98 yuan camera bag

For details, please go to the wedding photography consulting office of Liangxin Bride.

The prize of this activity is sponsored by Liang Xin's wedding photography.

Teachers' Day

Activity 2, teacher, you have worked hard!

Activity time: September 10.

Activity content:

1 day and September 10, teachers can get a gift from the service center with the shopping receipt (unlimited amount) and the teacher's ID card. Limited 100 copies, while stocks last! Male teachers send ties and female teachers send cosmetics (gifts are distributed by the front desk department)

Gifts are provided by department stores, with 40 men's ties; 60 copies of cosmetics for women in the daily use area of the supermarket department.

2. On September 10, the teacher registered at the service center with the teacher ID card to receive 1 "teacher discount card". Teachers can pay less 5 yuan money when they check out at the cashier on the second floor, the third floor or the No.35 cashier on the first floor with the "teacher discount card". Limited to 160 students.

Note: the planning department will print the "teacher discount card" before September 9, and the finance department will seal it and submit it to the front desk for implementation.

Activity 3: Have a wedding and find xx.

Activity time: September 10-1October 710.

Activity content: During the activity, our shopping plaza prepared a large number of wedding supplies for consumers who held happy events, and set up bulk shopping service points (service centers), all of which can enjoy rebates or discounts. At the same time, wedding supplies are displayed on the first floor, including candy, tobacco, alcohol and so on.

Activity 4: Buy cash coupons from 30 yuan to 30 yuan.

Activity time: September18-1October 7 10.

Activity content: Anyone who has shopped all over 30 yuan in the supermarket area of this mall will be given a cash coupon 1 piece of department store with the value of 30 yuan and 2 pieces of 60 yuan, so the more you buy, the more you get.

Precautions:

1. Cash coupons can only be used at designated counters of department stores;

2. Cash coupons are valid from September 18 to June107;

3. Cash coupons have no change and cannot be converted into cash;

4. Buy a department store with one for 98 yuan and two for 196 yuan, increasing by an integer multiple of 98, and buy more and use more.

5. All cash coupons are valid only if they are stamped with the company's financial seal;

6. The final interpretation right of this activity belongs to XX Shopping Plaza.

All expenses of this activity shall be borne by the participating counters.

Activity 5: Mid-Autumn Moon Cake Exhibition

The expenses and prizes of this activity are provided by the business department through consultation, and the supplier is responsible.

Activity time: September1-September 28th.

Activity content:

On June 1 day and September 1 day, moon cakes and gift baskets were displayed on the first floor.

2. Buy moon cakes as gifts

A. During September1August-24, buy a box of moon cakes at one time, and get a coke at the service center with the computer receipt. Daily delivery is limited to 150, and each person is limited to one piece; The quantity is limited, while stocks last!

B, buy one get one free moon cake on September 28th;

C. From September 25th to 28th, anyone who buys moon cakes over 100 to 149 yuan will get a sweet pomelo in this shopping mall, and those who buy moon cakes over 150 yuan will get a bottle of red wine, which is an integral multiple of 150 yuan. Buy more and send more, the quantity is limited, until the stock lasts!

3. Moon Biting Competition

Number of participants: limited to 64 people.

Competition time: the evening of September 25th, 26th and 28th 19: 30 to 19: 30.

Registration method: you can register at the service center on the first floor with a computer receipt, or you can register on the spot with a computer receipt.

Operation details:

* * * Divided into 8 groups, with 8 people in each group participating in the preliminary round, with an average of one moon cake of the same size per person. Within one minute of the specified time, whoever eats the fastest and does not violate the rules will be the winner. During the competition, the time will be counted by the staff of this mall, and the moon cakes will not be thrown on the ground. Violators will be considered invalid. Choose the first place in each group, participate in the finals, and select the first, second and third prizes, lucky prizes and.

Prize setting:

Two first prizes, each worth 100.00 yuan, and a box of mooncake gift boxes.

3 second prizes, each worth 80.00 yuan, and a box of mooncake gift boxes.

Five third prizes, each worth 50.00 yuan, and a box of mooncake gift boxes.

54 participants will receive 1 moon cakes worth 5 yuan or other souvenirs worth 0.5 yuan -2 yuan.

Activity 6, National Day tourism supplies

Activity time: September 20th to September 30th.

Special sale on the first floor: tourism products exhibition: including suitcases, bags, food, etc.

Activity 7: Wanlian Shopping, I'll pay the tour fee.

Activity time: September1August-September 30th.

Activity content:

Anyone who buys 18 yuan in our shopping plaza at one time during the activity can participate in the lucky draw. Draw out the lottery ticket in the lottery box, fill in the auxiliary ticket (name and contact number) and put it in the prize box, and keep the main ticket for redemption.

Exchange time: 20: 00 pm on September 30th.

Award setting:

Grand prize 1, cash prize 1888 yuan.

2 first prizes, 888 yuan in cash;

3 second prizes, 388 yuan in cash;

5 third prizes, cash 188 yuan. (* * 5768 yuan)

Activity 8, Mid-Autumn Festival group purchase, cash discount

The activity time is from September 1 to September 28th.

Activity content: During the activity, all mooncakes purchased in bulk or in groups in our shopping plaza will be given discounts and rebates, which are affordable and delicious. Bulk and group buying hotline: * * * * * * * * * * *; Contact person: * * *

Activity 9. Large-scale literary evening, wonderful powder presentation.

Activity time: every Saturday and Sunday, there will be large-scale promotion activities, fun games and wonderful literary evenings waiting for you to participate!

Activity arrangement:

Nine, the cost budget:

1, huge external wall10m *13m *7 yuan/square =9 10.00 yuan.

Small banner: 130 yuan/Article *1Article 5 = 1950 yuan.

2. Poster * * * two issues 16320 yuan

3. Lucky draw: 5768 yuan

4. Lantern: 300*7+8*30=2340 yuan.

5. Layout of the central hall: about 2,000 yuan.

6. Other expenses: around 300 yuan.

7. TV advertising expenses: 4,800 yuan;

8. The cost of the art evening is about 4,000 yuan.

Total: 38,388 yuan.

Poster production list in September and1early October

Nature PNo. Validity Period Submission of Goods Photographing Time, Distribution Time, Quantity and Expense Budget

Teachers' Day 4P 9/9 to 9/ 19 September 19 September 2 September 8 June 10000 copies of 3000 yuan.

Mid-Autumn Festival 12P 9/ 18 to September 6, September 7, September 28 17 15000 copies 13320 yuan.

National day 8P 10/ 1 turn17 September 21September 22, September 30 15000 copies of 8888 yuan.

Commodity classification details:

Teacher's Day:

Fresh 1P 12 single product; Daily 1P 15 articles;

Item 1.5p 20 of Food Department; The cover is 0.5 pence.

Mid-Autumn Festival:

24 fresh 2p items; 2P 30 items per day;

Food department 5P, including 25 moon cakes and 6-8 gift baskets; 10 item of cigarettes and alcohol;

20 other projects

30 items from 2P department store; Cover page and activity content 1P

National Day:

Fresh department 1P 15; 2P 30 items per day;

2P Food Department 30 items; 30 items from 2P department store;

Cover page and activity content 1P

The shooting time is:

The fresh-keeping time of each photo is from 8 to 9.

Daily use is from 10: 00 to 1 1: 00 per photo.

The food in each photo is from 14: 00 to 15: 00.

The department store takes photos from 16: 00 to 18: 00.

Activity arrangement:

Activity Director: * *

Responsible activities: * *

Purchasing department: responsible for negotiating special prices and gifts needed for activities;

Front desk department: responsible for solving customer complaints and distributing gift statistics;

Commodity department: responsible for making posters and taking photos, and cooperating with the normal operation of various promotional activities;

Finance department: responsible for expense accounting, etc.

Loss prevention department: responsible for maintaining the order of the event site;

Planning department: responsible for the production of DM posters and the follow-up of all promotional activities.