Views and creative methods expressed in Mercedes-Benz advertisement A Horse and Slingshot.

In this Mercedes-Benz advertisement, a horse, a slingshot and the phrase "they have formed the same relationship, but in different worlds" express the concept of "intelligent connection". Through this sentence, Mercedes-Benz conveyed a concept of "virtual and reality connection", indicating that the intelligent technology of its vehicles can be connected to any place in the world. Advertising also firmly grasps the emotions of spectators, emphasizing the effective combination of Mercedes-Benz vehicles with familiar animals and their characteristics in life, which is deeply rooted in people's hearts. This advertisement applies creative methods to practice and forms an attractive and convincing creative concept. Advertising makes people realize that even if we are in different worlds, we can establish contact through intelligent technology. Advertisers also use visual elements to impress the audience, such as using exquisite photographic language to express the strength and courage of a horse, the flexibility and agility of slingshots and the dynamic and soft horse hair.