Brief introduction of corporate culture of Shenzhen Jinpai Kangdi Liquor Co., Ltd.

As the earliest and most professional wine marketing company in China, Jinkangdi Wine Co., Ltd. has been focusing on the marketing operation of wine brands since the establishment of 1998, and is committed to becoming the leading brand in China wine market. Golden Kangdi Wine Company takes "innovation" and "* * * win" as its core competitiveness. Over the years, the unremitting exploration of "innovation" and persistent adherence to the culture of "* * *" have made the gold medal Kangdi Company highly respected in the wine industry and become a model of the wine industry and even the wine industry. Innovation and brand articles

Golden Kangdi Wine Company attaches importance to the unique spiritual enjoyment brought by wine to different consumers, and takes this as the cornerstone to carry out brand innovation. "Gold medal Kangdi" provides exclusive services for leading business people, and conveys the status, strength and supreme realm represented by the gold medal to everyone with words that inspire mountains and rivers. "Winery 0.39" brand is the first brand in China to determine the top standard of limited production of wine, which is in perfect harmony with the exquisite life and noble quality respected by elites. As the leading brand of wedding wine in China, the brand "Love You for Ten Thousand Years" dedicates deep love and affection to your favorite person through a glass of wine. Shacheng brand provides consumers with truly pure and high-quality wines, allowing consumers to experience the exquisiteness of wines of origin.

Innovation and channel articles

The channel innovation of "Jinkangdi" and "Winery 0.39" series wines is reflected in its flat sales channels and the choice of store operators. Golden Kangdi Wine Company relies on branches and offices all over the country to expand sales channels and establish exclusive stores. This flat sales channel helps to reduce operating costs, greatly improve operating efficiency and maximize the value of specialty stores. The stores selected by the branch are all powerful people with strong local background and rich resources. These powerful people ensured that the products of Jinkangdi Wine Company successfully entered the eyes of business and political leaders at all levels and firmly occupied the minds of leaders.

The channel innovation of "Love You for 10,000 Years" series wine is not only reflected in the convenience of purchase and thoughtful service, but more importantly, the innovation of brand communication channels. "Love you for ten thousand years" series wines have a very broad sales terminal channel. She can be found in supermarkets, tobacco and alcohol wholesale stores and community convenience stores. Based on the particularity of wedding wine, consumers can negotiate after-sales matters with dealers, which avoids extravagance and waste and is deeply loved by consumers. "Love you for ten thousand years" series wine integrates social resources in brand communication channels. No matter in the sacred moment of marriage registration, in the wedding photography building where beautiful memories are fixed, or in the wedding banquet hotel where happiness is shared and blessings are accepted, there is always the company of "love you for 10,000 years" to pass on the deep love to the people who love you the most. Jinkangdi Liquor Company knows that having brand innovation ability and channel innovation ability is the main tool for enterprises to achieve their goals and the driving force for enterprises to create value. The sustained motivation of enterprises depends on the long-standing "* * * win" culture. Mainly:

Enterprises and consumers * * * win-win.

Brilliant sunshine, sandy soil, and fragrance floating from Sanggan River make the wines of Gold Medal Kangti Wine Company noble in quality. Hold a glass of the wine of the gold medal Kangti Liquor Company and see its color and crystal clear; Smelling its fragrance is amazing; Have a taste and have a long aftertaste. Immerse your mind in the mellow and full wine that embraces the world, and realize in a little richness: the voice of the successful leader of "Gold Kandi"-strength makes success; "Winery 0.39" elite lifestyle-exquisite life, noble quality; Love You for 10,000 Years —— Dedicated to my favorite person. With a glass of wine, the joyful mood can be vented and the spirit can be sung.

Enterprises and employees * * * won.

"The sky is high, birds fly, the sea is wide, and fish jump." Gold medal Kangdi Wine Company gives every employee great room for promotion and development, and is willing to share the fruitful results of the company's growth with every company member. Really let employees do it-how big the heart is, how big the stage is!

The collision between sea water and rocks stirs up waves, and the collision of brain stirs up sparks of wisdom. Gold Kandy Wine Company encourages the sharing of knowledge and experience, transmits knowledge and experience and gives feedback, strengthens the flow of knowledge and experience within the organization, and allows employees to share the wisdom of enterprise growth.

Enterprises and partners * * * won.

Jinkangdi Wine Company, with its high-level marketing and operation strength, has created a blue ocean from the highly competitive wine market through brand innovation and channel innovation. Not only do we win rich wealth with our partner * * * in the blue ocean, but we also share the advanced marketing concept, scientific management methods and brand operation ability with our partners without reservation ... Golden Kangti Wine Company invites global partners * * * to set sail together and play the melody between heaven and earth to win future wealth!