What are the tips for poster picture design? Poster design skills, in addition to the use of color contrast skills need to learn, but also need to consider several contrast relationships. Such as the thickness comparison of design skills, the distance comparison of design skills, the density comparison of design skills, the static and dynamic comparison of design skills, and the comparison of Chinese and western design skills. Comparison of ancient and modern design techniques, etc. (1) Design Skills Thickness Contrast: The so-called thickness contrast refers to the colors used in the design process and a style formed by patterns composed of colors. In painting and calligraphy, we know that there is a difference between meticulous painting and freehand brushwork, or that meticulous painting and freehand brushwork appear on the same picture (like the painting of cabbage and fruit by Qi Baishi, a master of Chinese painting), and this style is used in packaging design. Part of this thickness contrast is the contrast between the main pattern and the foil pattern; Have a plenty of contrast between the central pattern and the background pattern; Some are as rough as the wind sweeping away the residual clouds in rows, and some are as delicate as hairspring; Some use the calligraphy of weeds instead of patterns, which can be seen anytime and anywhere on some wine and food packaging. For example, Miss brand dumplings and Rejoice brand shampoo. (2) Comparing design skills, we should pay attention to the perspective of close shot and middle shot in the design of traditional Chinese painting landscape, and use the same principle in the design of packaging design, which should also be the design level of far and near pictures. The so-called "near" is the most eye-catching part of a picture, which is the so-called first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern, such as the instant noodle packaging first used by Shuanghui. The first thing that broke into people's sight was the Shuanghui trademark with a blank background and the huge white variety Shuanghui (that is, close-up view) with a crimson square background. In turn, it is the main characters with smaller running script of "Braised Beef Noodles" (it should be said that the second line of sight is also called the middle scene), the product photos that express the packaging content (also called the third line of sight, bounded by the middle scene), and then the auxiliary corporate mascot advertising language, performance instructions, corporate logo and so on. This obvious layering, also known as the visual three-step rule, takes into account people's habit of watching still life pictures. As a designer, at the beginning of creating a painting, you should know the theme of your appeal before making it, and create an atmosphere that stands out from the crowd. So the picture I designed is like a powerful magnetic force, pulling the eyes of the salesperson tightly. (3) Density contrast of design skills: When it comes to density contrast of design skills, it is very similar to the contrast of complexity and simplicity in color application, and it is also very similar to the flying white in traditional Chinese painting, that is, the concentrated places in the pattern must be set off by diffusion, and it is not appropriate to concentrate or spread them all. It embodies a kind of density coordination, clear rhythm, relaxation and ethereal. At the same time, the theme is prominent. I have seen a lot of packaging designs recently, and the whole picture is dense and colorful, with heavy color expression from the background pattern to the theme pattern, which makes people feel overwhelmed and breathless. This will not only not beautify the product and promote sales, but also make people bored and lose their appetite. This is caused by not grasping the contrast between density and density. (4) Dynamic and static contrast in design skills: In a pattern, we often find this phenomenon, that is, an explosive pattern appears in the background or periphery of a packaging theme name, or a few crazy thick lines that have been deliberately smeared, or banded English or patterns. , all show a feeling of "",and the theme name is dignified and steady, and the background is calm, which is the scene. This contrast avoids everyone's vulgarity and rigidity. So the visual effect is very comfortable. Accord with people's normal aesthetic psychology. (5) Comparison of Chinese and Western design techniques: This comparison is often based on the combination of cartoon techniques of western painting and traditional techniques of China or the combination of Chinese traditional studies and English in a package design. And the picture directly highlights the photos of westerners or a picture on the packaging pattern in a realistic way. This form of expression is also a common reference way, which often appears on the packaging of children's products, women's socks, clothing or cosmetics. (6) Comparison of today's design skills: making foreign things serve China and making the past serve the present. Especially in order to reflect a cultural taste, people often use ancient classic ornamentation, calligraphy, figures and patterns in the current packaging design, which is most obvious in the packaging of wine. For example, wine and Taibai liquor, as well as Mid-Autumn moon cakes and black peanuts in food, are all embodied and excavated from these aspects. In addition, there are some high-end gift boxes for cosmetics and daily necessities, and their ornamentation and patterns are also looking for grafting techniques from classical culture. This can give people an antique and elegant pursuit or some comfort. So it is very popular with consumers. What are the composition skills of poster design? _ _ _ _ Poster design is actually to make your product get publicity effect to some extent. Different products can design different poster styles, that is to say, the design of public welfare posters is public welfare, or foreign companies also have their own styles when designing corporate posters. Composition skills, in addition to the contrast skills in color application, need to learn and master, but also need to consider several contrast relationships. For example, the comparison of the thickness of composition skills, the distance of composition skills, the density of composition skills, the dynamic and static comparison of composition skills, and the comparison of Chinese and western composition skills. Density contrast of composition skills: speaking of density contrast of composition skills, it is very similar to the contrast of complexity and simplicity in color application, and it is also very similar to the flying white in Chinese painting, that is, the concentrated places in the pattern must be set off by diffusion, and it is not appropriate to concentrate or spread them all. It embodies a kind of density coordination, clear rhythm, relaxation and ethereal.
____PS Making Cosmetic Posters Tutorial Sharing Taobao buyers are mostly women, so making women's products certainly needs very beautiful posters to attract them! Especially cosmetics, so what I want to introduce to you below is that the cosmetic posters made by medical Photoshop are very beautiful. Let's see how it should be made The final effect is 1, product retouching: retouching is not as difficult as we thought, as long as we grasp the light and shadow of the soul of photography, the product is natural and vivid, with details and texture. Then you only need to strengthen the contrast between light and shadow and the transition between light and shade, and you can take a good picture. 2. The original picture is gray, indicating that the light and shade are not obvious enough. It is easier to observe the light and shade effect of the picture after decoloration. You can build an observation group above the layer and use gradient mapping to remove colors. 3. Cut out the cosmetic bottle caps respectively and create a new layer with gradient settings as shown below. 4. Figure 1 is a black-and-white gradient effect; Fig. 2 carries out horizontal dynamic blur on the gradient effect; Fig. 3 The effect of bottle body pulling gradient is blurred, and the transparency is set to 65%; Fig. 4 is a selection of "soft light" for two gradient mixing modes; Figure 5 Create a new 50% gray layer, use a white brush, set the transparency to 20% to enhance the highlight, and use a black brush to enhance the light-dark boundary. 5. Dig out each layer of cosmetics by the above method, use black and white gradient, and combine the deepening and lightening tools to deal with the details. Like the cosmetic seal of the vial and the highlight in the middle of the vial, draw them separately with a pen tool, make a stroke-pen pressure-determination, and select "soft light" as the mode. Remember to blur it, it looks more natural. The reflection dug out in the original picture alone is placed at the bottom of the newly-built cosmetics, and the mode is "positive film overlapping bottom". 6, open the background material, use the selection tool to select the text, and then use your favorite method to add watermark, and adjust the size and position of the picture. 7. Drag the product picture, use the hue saturation tool to color the background layer separately, and adjust it to the same color system as cosmetics. The hue parameter is -3 1. 8. Add a beam of background light behind the product to separate the product from the background and highlight the product. Create a new black layer, select "color filter" in the mode, and then select the menu: filter >; Rendering > lens halo. Remember to blur the light with Gaussian, so that the light is softer and more natural. If the light is not strong enough, copy a few more layers. I copied mine three times. 9. Cut out the picture of the material flower, put it behind the product and lighting, handle the details, adjust the size and position as shown below. Add a flower in front of the product to increase the layering, both on the front and back. Add some highlights to increase the copy. Finally, remember to sharpen. This can be done in several steps. Learning more drawing skills will definitely be of great help to making shop maps, and maybe even save a sum of money! Find a corporate service and go to Pig Bajie. Com, delivery, acceptance and payment.