Why is Avatar so high at the box office and how does it rank first in film history?

As we all know, the sci-fi blockbuster Avatar directed by James Cameron still tops the box office: $278,796,5087.

The second place is Titanic directed by Cameron: 2185,372,302 dollars.

The second box office is $602,592,785 away from the first place!

According to the exchange rate at the time of publication, the difference is 4 billion yuan. We know that the total box office of Wolf Warriors is only 5.68 billion RMB!

Talking about some boring data just wants to tell you that Avatar will still be hard to surpass for a long time!

So, why can Avatar achieve such impressive results? We might as well analyze it.

Coincidentally, the author himself happened to work in UME Huaxing International Studios in Beijing during the release of Avatar 20 10 and 1, which was the first star-rated cinema in Beijing and one of the earliest cinemas with IMAX in Beijing.

By the time Avatar was released on April 4th, there were only three cinemas in Beijing. The largest IMAX screen is located in china national film museum, Chaoyang District, east of Beijing, the second is UME Huaxing International Studios, and the third is Wanda International Studios in Shijingshan.

"IMAX" is very popular now. As long as it is a good cinema, it is basically standard.

Why are we talking for so long? Because Avatar has a lot to do with it. As for what it is, I won't go into details here. If you want to know more, go to Baidu.

Let me give you a brief introduction. Is a Canadian film technology development company. They enlarged the image to the maximum. Later, people usually call it image maximization, which is as high as five floors!

Before Avatar, there were not many IMAX movies, because to achieve the "real" effect, we had to use special 70 mm film and 1mm camera to shoot, and the special post-production technology was very expensive!

If you have seen the Transformers version in the cinema, you must remember that most of the films are covered with 16: 9, but there is a real scene shot with 70 mm film in the middle, and the effect is full screen.

Think about it, "Transformers" has always been reluctant to use equipment, and you can imagine how high its production cost is.

Ok, now it's time to talk about Avatar! It can be said that the release of Avatar completely changed the film.

When it was released that year, technology was always used, and 3D effect was added to it, which was the first time in the world. There was no guarantee that it was "real IMAX" before, so forget it. So the release of Avatar shocked the whole film industry.

I still remember that the company's technicians came from Canada to debug the equipment for the release of Avatar for a month to make sure it was foolproof.

On the morning of the 3rd, it was snowing heavily in Beijing. Usually there is no one in this weather and in the morning, so there are only two people in the sales department and the ticket office.

When the door opened that day, Xiao Yao at the ticket office and I were both surprised. Hundreds of people poured in, and there was no queue in the cinema hall. Those who are late can only stand outside in the snow.

The two of us were obviously understaffed, so we called for emergency reinforcements. Because there was a screening at 0: 00, the entire studio staff was busy until midnight that day.

Usually, cinemas sell movie tickets at most one day in advance, but because the popularity of Avatar exceeds expectations, it is hard to get a ticket after half a month of direct pre-sale. The venue was packed, even the first row was sold on both sides.

I still remember one time, a little girl at the ticket office advised a customer to buy a seat near the back, because there were some tickets left at the back, close to the side, but the customer should be in the middle of the first row anyway. The little girl said, "this is, you can only see two feet sitting in the front row." I almost laughed at that time.

There are all kinds of relationships to buy tickets, but you can't buy good seats. Think about the popularity of Avatar.

If technological innovation is one of its selling points, it is only one of them, just like dressing beautiful people with beautiful clothes!

Another reason why Avatar is popular is that its stories and pictures take people's thinking out of the earth and to another planet in the universe, Pandora.

Each of us can imagine anything by thinking, but we have to think after all. In real life, some people may rarely leave the acre of land where they live, let alone go abroad, so people are not new to their solidified life!

And "Avatar" took people to the magical outer space at once, which is a feeling that ordinary people can hardly feel.

What is not perceived in real life is "compensated" in the cinema. But also feel the world in 3D, just like being there, so it's not hot!

Before Avatar, it was hard to have this feeling of watching movies. Although there are movies like Star Wars, they are all ordinary 2D, and the feeling is not so strong!

Not to mention China's movies. Except for literary films with rural themes, they are all martial arts films that fight and kill. They don't consider people's ordinary feelings, let alone what they can see in movies and life, so why pay for it?

Cameron wrote the script of Avatar more than ten years ago, but at that time, his technology was limited and he couldn't shoot it. It was not until 10 years later that the film technology matured and brought us a visual feast!

Not a prolific director, but every film is a masterpiece, which can bring people vision every time.

The Terminator series made us feel the charm of robots in the 1990s. "Titanic" is on the world's largest cruise ship, with beautiful and romantic love. Go to "Avatar" to explore human imagination! Every work is the progress of film revolution technology!

After Avatar became popular, Alice in Wonderland and clash of the titans followed suit, but the effect was "pseudo IMAX plus 3D", especially clash of the titans. According to the audience's reaction, there is no difference between the two except that the subtitles are 3D.

When I go to the cinema now, I find that there are very few movies I watch, and even if there are, they are low-cost movies.

Now I suddenly think, "Director Nolan is really great. His value lies in not following the trend. " Interstellar is more qualified than anyone else, but he insists on himself for his understanding and pursuit of movies.

The success of Avatar is inevitable, because it has brought a brand-new visual definition to human beings, just as Steve Jobs' Apple mobile phone has changed people's lifestyle. The change brought by Avatar is to let us jump out of the fixed thinking mode of watching movies and explore the endless world!

The next world box office record, I think it must be an updated film revolution, which can surpass Avatar!

Titanic has been surpassed for many years, and Avatar has also been surpassed. We hope that the sooner the better, it shows that the film has made new achievements!