Marketing activity planning scheme template

8 marketing activity planning scheme template

Marketing planning is planning a marketing activity, such as planning an exhibition and a promotion. So do you know how to make a marketing plan? Below I bring you the template of marketing activity planning scheme, I hope you can like it.

Marketing activity planning scheme template (selected articles 1) I. Activity purpose

In this marketing competition, the whole school students spontaneously form a team, exercise their teamwork and marketing ability on the premise of self-management, and verify their practical ability on the basis of theoretical courses.

Second, the purpose of the competition

Strengthen communication among students in the hospital, enhance students' sense of cooperation, and cultivate students' ability to coordinate team division of labor, tap market gaps, innovate market operation methods and ensure perfect details.

III. Participants and places

1. Participants: All students in our college form a team, and individuals form a team (register as a team or participate in team cooperation by individuals).

2. Location: our school canteen, next to the back door Internet cafe, and the school playground.

Fourth, the competition time.

20__

The specific arrangement of verb (verb's abbreviation) competition

1. Team requirements: students must form a team of 3-8 people, and no one or more than the number limit will be recognized. Our college (Entrepreneurship College) allows and encourages students to form teams across classes, majors (directions) and grades, and the list of team members and subsequent changes must be reported to the Secretariat for statistics in a timely manner.

2. Create conditions: Encourage students to give full play to their personal advantages and take advantage of all available resources and conditions to participate in this competition. The team leader can fully combine everyone's advantages and integrate the advantages of wholesalers, distributors, logistics and individual teams. The equipment borrowed by each team in the school will be returned orderly under the leadership of the practice department after the daily sales.

3. Publicity matters: supervised by the assistant to the president, with the participation of the propaganda department staff, reading the newspaper column opposite the canteen and posting the banner of Entrepreneurship College in the back street.

4. Assessment standard and reward form: In the sales process, each team must make good account records. After the sale, the first, second and third place will be commended according to the four indicators of per capita net profit (35%), total group profit (25%), principal profit rate (20%) and commodity sales ratio (20%).

5. Principle of avoiding competition: Each team must report its main commodity categories to the Secretariat for statistics, and update and upload them to the Group in time. It is suggested to avoid the goods of other teams as much as possible, so as not to affect internal unity. If there are similar products, the reward will be staggered from the time and place reported first.

6. Stimulate students' enthusiasm for participating in the competition through multi-channel publicity (banners, exhibition boards, etc.) and promote consumption on campus. ) in the early stage of the competition. In the marketing process, various marketing models (such as door-to-door, group purchase, promotion, etc. ) can be used to enliven the atmosphere.

7. Specific business suggestions:

A, strive to achieve zero inventory, zero capital backlog, focusing on fast-selling products and timely sales, focusing on small commodities. It is best for each team to discuss the return with the merchants first, so as to avoid worries.

B, the specific types of suggestions are small gifts, trinkets, handicrafts, books, cards, small clothes, small household items, computer peripheral electronic products, etc.

C, each team can give full play to their creativity, and can take the form of inter-team cooperation and integrated marketing. You can also cooperate with off-campus merchants, but only students from our college are allowed to sell them on campus.

8 measures to ensure fair, transparent and open marketing competition results:

A. Issue valid invoices and receipts before the competition.

B during the competition, special supervisors will be arranged to follow up and supervise the activities of each team.

9. The operating income of each team shall be distributed by each team according to their respective agreed ways, and the team leader shall submit the activity summary after the game.

Sixth, the registration method

1. Registration time: from now until March 16.

2. Registration method: take the group as a unit, and the individual will register on behalf of the group (the registered group will be listed in the group * * *, and it is recommended that each group try to avoid the existing products).

Seven. any other business

Consultation: If the teams and members have any problems, difficulties or disputes during and after the competition, Mr. Zhang, the vice president, and the assistant to the president will help solve them.

(Note: The President, the Vice President, the President, the Assistant to the President, the ministers of various ministries and the head of the team shall each have one copy. For other unfinished matters, the Vice President and the President shall immediately put forward their opinions. )

Marketing activity planning scheme template (selected part 2) 1. Marketing purpose:

Large-scale promotional activities will be carried out during the Dragon Boat Festival holiday to improve product sales and market competitiveness, expand the popularity of this farmhouse, stimulate consumption channels, and effectively grasp the customer information of consumers.

Second, the marketing objectives:

1, a successful consumer group who changed from a hospital to a major (please live in a dormitory, usually 4 people, each with 50 yuan or so).

2. Year-end party of students' union, societies and classes in Flight Academy (about 0/0 people in societies, about 30 people in classes, about 30 yuan per person).

3. The general consumer groups in the Flight Academy

4. Social consumer groups

Third, marketing time.

June, 20__ _ 19 ~ June, 20 _ _ _ (the fourth day of May to the sixth day of May in the lunar calendar) (the promotion interval can be advanced or extended as needed to ensure that the promotion activities can reach consumers to the maximum extent).

Fourth, marketing and publicity methods.

1, discount promotion: discount and reduce prices, use powerful and effective price tools, and adopt multiple preferential combinations to promote sales.

2, loquat picking publicity: eat fun! Loquat is better here!

3. Dragon Boat Festival cultural propaganda: Use the momentum caused by the influence of festival activities to highlight strong brands and strong marketing styles.

4, VIP membership card promotion: consumption of full yuan or group consumption of VIP membership cards, consumption concessions.

5. SMS group sending platform publicity: send SMS about the activity to all students of the flight academy.

6. Telemarketing: Call the President of the Student Union and the President of the Association of the General School of Flight Academy to sell group meals. The day before and during the activity, leaflets are distributed in the most crowded passages (snack street or school gate) to convey the first-hand information of the activity to consumers. Requirements: Good image and temperament, neat dress, and obvious signs of this farmhouse. (Suggest uniform clothing)

Verb (abbreviation for verb) marketing theme

Inheriting the traditional simple culture and feeling the delicious characteristics of farmers' subtitling "Orchard New Village Dragon Boat Festival Carnival is looking forward to your participation"

6. Promotional products:

The characteristic culture and food of this farmhouse.

Seven. Specific marketing activities:

1. mode: ① catering products are discounted to stimulate consumption; ② This activity mainly uses Zongzi as a promotional product, as well as _ _ local Dragon Boat Festival food, with different food combinations and rich holiday packages.

2. The Dragon Boat Festival reunion dinner will be launched, and all consumers who bring a group (more than 4 people) can enjoy preferential treatment.

3. Say hello to the students of Civil Aviation Flight Academy of China. All students of Civil Aviation Flight Academy of China can receive a holiday gift package (Dragon Boat Festival special food _ _ _ area, Dragon Boat Festival colorful rope,) with valid certificates such as student ID card, examination certificate and ID card.

4. Reproduce the traditional Dragon Boat Festival culture, explain the origin, development, changes, current situation and other aspects on the spot, and include an interactive session of interesting questions, and the winner will receive a holiday gift package.

Eight, activity culture atmosphere creation operation:

Activities such as hanging calamus, wormwood and sprinkling realgar wine can be carried out by inserting mugwort, calamus, willow branches, wearing colored ropes, activity spots, etc., and inserting colored flags to attract consumers to stop and watch and set off the theme activity atmosphere; Place the theme background and content description materials in an eye-catching position at the activity site to ensure that the activity area is at least 50 square meters.

In order to enhance the attraction and atmosphere of the event, song and dance performances or special entertainment activities that local people like can be held at the event venue. To engage in these activities, we must be prepared, the venue layout, the choice of the host, and the choice of entertainment content.

Nine. personnel arrangement

This activity is operated by our farmhouse as planned. In order to ensure the smooth implementation of this activity, we need to appoint someone to be responsible for two details in the implementation of the activity:

1. During the single-page distribution activity, the staff will distribute leaflets in the channel with the largest traffic at the activity venue during business hours every day, and be responsible for conveying the first-hand information of the activity to consumers. The requirements are: good image and temperament, neat dress, and obvious signs of this farmhouse. (Suggest uniform clothing)

2. Competition manager:

In order to ensure the orderly activities, it is necessary to designate a special person to manage the competition materials, lottery and prizes, so as to avoid unnecessary disputes and affect the brand image.

Marketing activity planning scheme template (selected article 3) I. Theme

A happy marriage is God's satisfaction. The wedding reception is in _ _

Second, the general idea

Give full play to the hotel's own advantages, innovate the arrangement of activities, and organize effective marketing activities with the theme of "hosting a wedding banquet and going to _ _" through a series of publicity and planning, so that _ _ hotel can truly become an ideal hall for newlyweds' wedding banquets.

Third, the activity time

_ _ _ _ to _ _ _ _

Four. Activity content

1, free wedding audio facilities for more than ten seats.

2. There are two welcome signs in the lobby, and more than ten seats are provided free of charge.

3. For more than ten seats, one creative silk flower Arch will be provided free of charge.

For more than ten seats, holiday banners outside the hall will be provided free of charge.

5./kloc-Ballrooms with more than 0/5 seats can be painted with holiday background (including names of newcomers) free of charge.

6. 15 seats/night or more, provide a deluxe wedding room free of charge (including exquisite breakfast for two the next day).

7./kloc-a set of exquisite table flowers (flowers) for the main table is provided free of charge for more than 0/5 seats.

8. Those who book a wedding banquet of more than 688 yuan/seat (including 688 yuan/seat) up to 10 seats will receive a multi-layer wedding cake on the wedding day.

Five, the wedding package standard

1, Centennial Banquet 688/ table (10 people)

2. Golden Jade Wedding Banquet 788/ table (10 person)

3. Pearl River Bijiang Wedding Banquet 888/ table (65,438+00 people).

4. Long Feng Cheng Xiang Banquet 988/ table (10 people)

5. Love is like oxygen banquet 1088/ table (10 people)

Sixth, publicity and promotion.

1. Make this activity into a leaflet with pictures.

-Newspaper folder

-Distribution of people in urban areas

-Cooperate with wedding photo studios or wedding companies in a mutually beneficial way and put up promotional leaflets in their stores.

-Placed in all business locations of the hotel.

2. Elevator room pop/ lobby pop

Make the content of this activity into a poster and hang it in the elevator room of the hotel for the convenience of guests to understand and promote.

VII. Division of labor

1. The marketing department is responsible for the publicity and production of this event.

2. The front office of the Food and Beverage Department is responsible for specific operation services, scene layout and other matters.

3. The catering kitchen is responsible for the verification of the dishes and vegetable prices of this activity.

4. The general office is responsible for organizing employees to distribute leaflets in downtown areas.

The housekeeping department is responsible for the preparation of the wedding room.

6. Other departments are familiar with the content of this activity and cooperate with the hotel to promote this activity.

Eight. cost budgeting

1, silk flower arch: 2. 35 m _2 m = _ _ yuan (can be used for a long time)

2. Ordinary painting: _ yuan/m2 _ _ m2 = _ _ yuan (name sticker, which can be reused as a whole)

3. Table flowers: 35 yuan/serving _ 1 serving =35 yuan.

4. Wedding room: deluxe single room _ _ yuan/night.

5. Cake: 180 yuan/serving.

7. Flyer: _ _ _ = _ _ yuan.

8. Newspaper charge: _ yuan/sheet = _ _ yuan.

9. Elevator POP: _ _ yuan /width _2 = _ _ yuan.

Nine, with a leaflet sample (omitted)

Marketing activity planning scheme template (selected article 4) 1. Timing (timing is very important)

A. Investigate the collective vacation time of surrounding business districts or factories (Sunday is recommended).

B, check the weather forecast, eliminate bad weather.

Second, the division of labor

A, set the active command

B, set up a group:

C. Advertising, publicity, training, promotion, etc.

Third, the market analysis (key)

A, event theme design is related to the whole nearby market, so as to understand the opponent's event theme and find an innovative and exclusive event theme.

B, investigate the best-selling models of nearby competitors, kill low prices, design a variety of differentiated models, and increase the price:

C, gift procurement, also need differentiation, it is recommended to purchase at different levels, focusing on gifts, reminders, activities to send small gifts.

Fourth, the theme design of the event (joint manufacturers show)

1. Find a partner to reduce the activity cost.

2, design highlights the theme: for example

(Exclusive shock gift, free mobile phone)

5. Design the activity simulation diagram in advance

1. Conduct on-site inspection and make good use of all advertising spaces.

2, conception, design moving line, simple picture simulation design.

Six, advertising design, material preparation

1, advertising design, it is suggested that the theme should be prominent and the content should not be too complicated.

2, holiday materials, tents, arches and other holiday materials in place.

Seven, design incentive policies

1, overall task achievement award of the store

2, personal goal reward

3. Target model reward

Eight, gift procurement

1, the main gift (holiday theme gift, super attractive gift)

2. Reminder gift (ordinary gift, which plays the role of reminding you to give it again in the sales process)

3, small gifts (installment, free delivery into the store, play a role in attracting popularity)

Marketing activity planning scheme template (selected article 5) 1. Activity purpose:

Through the public welfare activities with the theme of "Farewell the old year and send love", invite new and old owners to Jiuyuan to maintain customer feelings, explain the latest developments of the project, and strive for the introduction of old owners; Invite some new customers to understand the project and facilitate the intentional transaction.

Second, the activity content:

The property consultant informed the former owners and customers of Modian to come to Jiuyuan at the specified time to participate in the charity event of "Farewell the Old Year and Send Love" organized by Taibai Impression.

After sorting out the love items sent by the customer, send the customer a New Year gift package.

Show the old owners around the product recommendation room to update the latest developments of the project; Recommend products to modern customers.

Take a photo and choose the best smile to be the "ambassador of love image".

Three. Time and place of activity:

Time: 2: 00 pm on February 30th, 20__ _ —— June 3rd, 20 _ _ _

Location: _ _

4. Invite customers:

In order to ensure that the largest number of customers arrive at the site, the invitation is divided into two times; The first invitation time is: 20 _ _+Friday, February 28th, 2008, 65438. All customers who have completed the transaction and those who have called will inform the time and place of the event by SMS in advance. The second invitation time is 20__ on Sunday, February 30, 65438, and customers are invited by phone at 2 pm.

The old owner invited me to make a speech: _ _ Sir, I am your property consultant Xiao _ _. Did you get the message I sent you yesterday? The activity of "Farewell the Old Year and Send Love" organized by our community and Xi 'an Love Alliance is scheduled for 2 o'clock this afternoon. Let's collect some idle clothes at home. One is to pay our love, and the other is to save our time. At that time, we will also choose an "ambassador of love" who is impressed by white people and send a New Year gift. When do you think you will arrive in the afternoon?

Mr. _ _, I'm Xiao _ _, the property consultant of Taibai Impression. Did you get the message I sent you yesterday? Well, the activity of donating old clothes and giving love organized by Xi 'an Love Alliance will be held at two o'clock this afternoon. Your participation is cordially invited. You must be a caring person. I will make an appointment with you this afternoon.

Page heading e

First, the activity time:

September 1 to September 10 (followed by Mid-Autumn Festival and National Day)

Second, the activity object:

Teachers, as well as customers with teacher qualification certificates;

Third, the way of activity:

Mainly promote the 26th floor, with big discount and strong promotion.

Four. Activities:

1, see the house and give gifts:

Anyone who holds a teacher's card to see the house in the sales department will be given a small gift by the top ten every day. The value is between 5- 10 yuan. The total number is controlled at around 50.

2, 26th floor big discount:

The overall launch of No.26 is the "Gardener's Building". Anyone who buys No.26 Building with a teacher's card will get a one-time discount of 8888 yuan and a installment and mortgage discount of 6888 yuan.

3. Other advantages:

Any teacher who subscribes for any house in this case will be given an extra discount of __ 100 yuan according to the length of service of the teacher (the length of service requires the school to issue a certificate).

4. Tourism promotion:

During the activity, all buyers with teacher's cards will be sent to the "Xixia Zhongyuan No.1 Drifting" tour, and a group will be organized on the day of Teacher's Day on September 10. Those who give up will pay the house price in 200 yuan.

Generally, persuading customers to give up traveling and make up the house payment is equivalent to the teacher's extra discount on 200 yuan.

Verb (abbreviation of verb) propaganda means

1, scheduling

3 1 is generally the date when students report for duty, which is aimed at high-intensity school allocation. 30,000 copies per page.

One-page design framework: Starting from the _ _ Teacher's Day, taking the four-fold surprise discount for teachers to buy a house as the selling point, taking the big discount for teachers to launch the whole "Teacher's Apartment" as the highlight, the extra discount and tourism attract attention. Establish the public image of this case and build a humanistic community.

2. Movable subtitles:

From August 30th to September 2nd, we made moving subtitles for four consecutive days.

Content of mobile phone subtitles: On the occasion of Teachers' Day, Tang Cheng Jinyuan specially launched the "Teachers' Apartment", where teachers can enjoy a maximum discount of 8,888 yuan for buying a house, plus extra surprises and a trip to the "First Floating in the Central Plains". Limited housing, opportunities should not be missed. Sales address: South Gate of Yin Hua Road Old Fertilizer Factory, hotline: _ _.

3, SMS group:

Company SMS platform, for the original accumulated customers, all send it again.

SMS content: refer to the content of mobile phone subtitles.

Expected goal of intransitive verbs:

About ten sets are sold on the 26th floor.

This Teacher's Day activity, teachers have an excuse not to raise prices for the time being. After the holiday, the teacher rose again, followed by the climax of the whole "Golden September, Silver 10", Mid-Autumn Festival and National Day, which mainly pushed the sixth floor and set off a sales frenzy with great fanfare.

Template of Marketing Activity Planning Scheme (Selected 6) I. Preface

Today, with the increasingly mature development of commercial real estate sales, real estate marketing planning is becoming more and more important in the process of commercial real estate sales and investment promotion. If the store wants to sell well, pre-marketing planning is essential and must be done well.

_ _ commercial city project is a fine building developed by _ _ real estate development company, which will become a classic of new leisure real estate business in _ _ Shibei District.

_ _ Commercial City is located next to _ _ Square in the north of _ _, which is a new project of _ _ real estate development company. This project covers an area of _ _ square meters. According to the current architectural design scheme, the project consists of a three-story podium (including the first floor) and two towers (four floors respectively), with a total construction area of about _ _ square meters, an underground garage and equipment room of about _ _ square meters, a commercial podium of about _ _ square meters and a tower of about _ _ square meters. The total investment of this project is about _ _ ten thousand yuan.

After the previous market research and analysis, this project is initially determined as a modern multifunctional leisure shopping center. According to this preliminary idea, combined with the current project status, this marketing enterprise plan systematically analyzes the market positioning and marketing operability of this project. From the perspective of marketing planning, this paper makes a comprehensive and operable discussion on the overall image packaging, marketing organization and operation, marketing promotion, advertising strategy arrangement and sales promotion of the project.

Second, the overall strategy of project marketing

The overall marketing strategy is to carefully analyze, scientifically divide and accurately cut into the target market. Through the comprehensive use of marketing strategy, the added value of the project is maximized, the maximum profit of the project is obtained, and the corporate image and project image are comprehensively established and enhanced. To sum up the overall marketing strategy of this project, it can be simply described as "five ones", that is, to establish a cutting-edge concept, advocate the concept of wealth, refine a distinct theme, start the avant-garde market, and brew a hot-selling storm.

Third, the project marketing objectives and policies

According to the "Five Ones" overall marketing strategy of this project, the marketing objectives and policies of this project are formulated as follows, which will be the perfection and enrichment of the marketing work plan of this project.

1. Establish a new concept: leisure shopping business.

2. Advocate a concept of wealth: venture capital, leisure shopping and stable returns.

3. Extract a distinct theme: property-based shops and leisure enterprises.

4. Create an avant-garde market: advocate "venture capital business and leisure shopping", abandon the oppression and bondage of the traditional pure shopping environment, mainly for young and cutting-edge consumer groups with their own personality, and let them experience the leisure business environment with clear shopping themes.

5. Brewing a hot-selling storm: The project will upgrade the traditional business behavior to a modern brand-new leisure business, strive to promote the brand-new changes in the development of commercial real estate market, avoid the competition of traditional businesses, and set off a hot-selling storm in a brand-new market.

Fourth, the sales target

1, sales (investment) target.

2, sales target decomposition, according to the project positioning and construction progress, to carry out marketing work.

Verb (abbreviation for verb) project sales time and price

In order to better reflect the overall marketing strategy and achieve the target policy in the follow-up marketing process, the following sales opportunities and prices are determined by integrating project element resources and marketing promotion and communication elements, combined with project positioning.

(1) Timing and attitude of the project entering the market.

1. Time to enter the market: according to the planning, project progress and market preparation, it will open during the _ _ _ _ _ (or _ _ _ _ _ _ _ _ _ _) housing fair, so as to seize the spring housing fair and _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

2. Attitude to enter the market: Appear in the image of "wealth real estate, leisure shopping" in the whole city and even in the _ _ region, and create a new concept of leisure business investment and management.

(2) Price positioning and price strategy.

1, price positioning principle: using price comparison method and comprehensive balance method.

2. Price Positioning: The average selling price of the whole commercial project is RMB _ _ _/m2, of which the starting price is RMB _ _ _ _/m2 and the highest price is RMB _ _ _ _ _/m2.

3. Price strategy: adopt the parity strategy of "opening low and going high", take the first half year after the opening as the first stage of price adjustment (slight increase), with an average price of RMB _ _ _ _ /m2, and the sales at the end of the period decreased slightly in disguise.

The propaganda strategy and media combination of intransitive verbs

(1) The theme of the publicity strategy.

1. Personality: "_ _ Wealth real estate investment business in commercial city" is the first and only investment concept in our city to promote the transformation of commercial development from "building products" to "creating new leisure shopping methods" and advocate "investing in wealth real estate and obtaining stable returns".

2. Location and transportation: The project is located next to _ _ Square, with superior location, noble residential landmark buildings and convenient transportation, and it is the first choice for the ideal commercial real estate investment environment in the northern region.

3. Value-added potential: Located in the core area of the key development areas planned by the government, it has good development prospects, low acquisition cost and great appreciation potential, and is the first choice for investing in home ownership.

(2) Media combination.

1. Pre-opening period: soft news and advertisements are the main media, newspapers are the main media, supplemented by television, and the new concept of "wealth investment and stable return" is deeply explored.

2. Strong promotion period after the opening: it is an important period for project marketing and promotion. The propaganda media is mainly composed of "newspapers, television and outdoor billboards", supplemented by related magazines and direct mail advertisements.

3. Post-opening image exhibition period: in order to show the image, soft and deep excavation is the main method, and TV and newspapers are the main media, supplemented by forums, public relations, publicity activities and project investment briefing sessions.

Marketing activity planning scheme template (selected part 7) I. Execution time:

Plus the old and new policies, the specific time is to be determined.

Second, the whole staff marketing scope:

Everyone except the employees of the agency sales company.

Third, the implementation method:

If the introducer can introduce the customer, he must inform the sales manager in advance, and the sales manager will assign a property consultant to receive it.

Fourth, the commission policy:

For customers (except sales staff) introduced by the introducer, the commission standard of the introducer is 2000 yuan.

Verb (abbreviation of verb) Form of commission payment:

1. Introducers need to bring new customers to the website and report their names, contact information and the number of houses they bought.

2. Fill in the national marketing confirmation form correctly: new customers and introducers should fill in and sign this confirmation form on the day of their visit.

3. This confirmation form must be completed during this activity.

4. The introducer signs a commercial housing sales contract with the developer for the new customer recommended by him, and after paying off the house price (receiving the mortgage payment) according to the contract, he can cash in the reward settlement.

5. The recommender shall receive the reward with a valid certificate within 30 days from the date of receiving the developer's reward notice, and those who fail to receive it within the time limit shall be deemed to have given up the reward by themselves.

Marketing activity planning scheme template (choose 8) I. Activity Organizing Committee

(1) Person in charge: members of the board of directors, members of the general manager's office and members of the planning department.

(ii) Members: heads of departments.

Second, the activity time:

From September 65438 to September 30, 2008

Third, the purpose of the activity:

With the help of the traditional Mid-Autumn Festival holiday in China and the seven-day holiday "National Day" in China, we will create the second sales peak of shopping malls, slow down and reduce the cold market after the long holiday, and realize the downward trend of sales.

Fourth, the theme of the event:

Celebrate the Mid-Autumn Festival, welcome the National Day and give a big gift!

Verb (abbreviation of verb) activity slogan:

leave out

Six, site layout:

(1) Off-site layout:

Doorway couplets: Thousands of families reunite to welcome the Mid-Autumn Festival, the four seas celebrate the National Day with jubilation, and Lian Heng: celebrate the festival; Huge suspension of external wall: width: height = 10_ 13M.

Hang eight red lanterns above the door.

(2) Site layout:

1, and hang public signs at both ends of the elevators on the first, second, third and fourth floors respectively.

2. Put a big moon cake in the lobby on the first floor (negotiated by the purchasing department);

3. Set an archway at the entrance of the first floor, display a moon cake street behind the cashier, and hang a tag at the upper end of the moon cake street to set off the atmosphere of the moon cake street;

4. Hang corresponding palace lanterns on the main passages, elevators and the upper ends of mooncake piles on each floor; 300 palace lanterns.

5. Hang the flags of Mid-Autumn Festival and National Day (on one side) on the main passage of each floor; 1000 flags.

6. The stair guardrail is surrounded by golden flannel, and the layout of the elevator entrance is strengthened.

7. There is a big lantern (2 or 5 meters wide) hanging in the center of the central hall. The words "Happy Mid-Autumn Festival" are hung under the big lantern, and other decorations are added from the middle.

Seven, publicity strategy

(A) DM poster publicity

(B) TV media publicity

(3) Publicity content: moon cake listing, group purchase, bulk purchase of moon cakes and related activities;

(4) Time:

(5) Fees:

(6) Publicity form: animated pictures with words.

(seven) off-site huge, exhibition board publicity;

(8) Broadcast and publicity in venues;

(9) All the people in the community are crowded with small banners that read: "_ _ Shopping Plaza wishes the people of the city a happy Mid-Autumn Festival.

Eight, activity strategy:

Activity 1: Stay happy after shopping for more than 20 minutes.

Activity time: September1-September 30th.

Activities: After shopping all over 20 yuan in this shopping mall, you can take part in the lucky draw at the wedding photography consulting office of the conscience bride at the entrance of the shopping mall with your computer receipt.

Award setting:

First prize: a photography package with a prize value of 288 yuan.

Second prize: photography package, prize value 198 yuan.

Third prize: prize value. For details of 98 yuan photography package, please go to _ _ New Bride Wedding Photography Consultation Office. The prize of this activity is sponsored by _ _ bride wedding photography on Teacher's Day.