What types of fans does Lu Han have?

On the last day of the National Day holiday, Lu Han and his girlfriend turned the whole Internet upside down because of a sentence "Hello everyone".

Originally, the public opinion was about to die down. The news that "Lu Han and Guan Xiaotong took a photo" and "Wang Sicong predicted that their relationship would not exceed half a year" were published on the Internet one after another, which kept the topic of "Lu Han announced his love affair" fermenting.

Of course, the most unbearable thing is Lu Han fans. They are unwilling, angry, sad and even suicidal when facing the open love of their idols.

Reports of these extreme behaviors once pushed Lu Han fans to the forefront.

Among them, some in-depth special magazines even published articles two years ago, which were also aimed at Lu Han and his fan empire.

In these two in-depth manuscripts, fans are not just fans, but a super operation team with tight organization and consistent goals.

For Lu Han, they have multiple identities in the online world. They are not only fans of Lu Han, but also topic marketing officers, content operations, channel operations and event operations in Lu Han. ...

Almost all topic marketing events about Lu Han on the Internet are initiated and completed by fans:

1, 20 12-20 16, Lu Han won the Guinness Book of Records three times. Two of them were due to the fact that the number of the same Weibo comments broke the world record one after another (100000 and100000 respectively), and all of them were blessed by fans out of love.

In this regard, Lu Han said, "I am so embarrassed every time I send Guinness." .

On a Friday of February 2016, after po, Weibo and Lu Han took a group photo in Shanghai, a large number of fans lined up for sightseeing, which attracted BBC and CCTV reports. The following Friday became one of the festivals for Lu Han fans and became "Welfare Day".

3. Also on 20 16, Lu Han Baidu Post Bar launched the online and offline activity of "One Million Replies Support Lu Han", and Lu Han fans sprinted for the highest data on Baidu Post Bar.

When replying to post millions of data, the cartoon image of 3. 2m Lu Han rolled off the production line and appeared in Dongzhimen street.

After the goal was achieved, Lu Han appeared in Dongzhimen and took photos to thank the fans.

Today, one year later, this post has received more than 3 million replies, and there are still fans who keep replying.

These topic marketing detonated the network, which in turn prompted the public to ask "Who is Lu Han?"

Wu Xiaobo, a famous financial writer, once commented on Lu Han fans like this:

"This is the idol and fans of the new era. It is this group of typical post-90s generation who have never experienced a shortage economy-natural potential owners of the middle class and Internet aborigines-that have pushed the commercial wave of the Internet to the entertainment fashion world inexorably. 」

How do Lu Han fans do it?

Starting point: set up a station for vermicelli and circle the powder in a small range.

Station is the exclusive vocabulary of groupies. On the one hand, it is a Weibo who publishes idol information.

Generally speaking, as long as the pictures published in the station are beautiful enough, they will attract followers to forward them crazily to express their infatuation with idols.

Lu Han's first fans in China gathered and fermented on the platforms of Weibo and Post Bar.

Station operators are fans, most of them are Lu Han (only Lu Han's super loyal fans). In order to run the station well, they not only buy professional photographic equipment at their own expense, but also run with idols all over the country, so they have money and time.

And photography, retouching, design, writing are very skilled, understand the operating rules of Weibo and other major platforms.

I once wrote a paragraph on the internet, and people recruited fans. Because there were many people, it was a veritable full-stack operation.

Lu Chao used to be the largest personal station in Lu Han. After Lu Han announced his love affair, the station was suspected of having a meal. According to reports, the station's support for Lu Han has never been soft. Every time a new album is released, it is bought by tens of thousands of dollars, and it costs millions at every turn.

In addition to simply publishing pictures and news, there are also stations specializing in sub-sectors in the fan circle, such as the clothing distribution station in Lu Han, and even the information multilingual translation station in Lu Han, to ensure the information exchange among fans from many countries.

Lu Han International Fans' Support Club includes 85 stops in Japan, Germany and Spain.

Before Lu Han entered the public view of China, he was already a god in these stations.

Among these stations, Lu Han's Baidu Post Bar and Lu Han's official Weibo are the most concerned institutions.

This is not unrelated to the systematic operation of Luhan Bar.

In GQ's report two years ago, a fan named Cindy played the role of a reformer after taking over the bar in Lu Han.

"Cindy's adjusted new bar regulations are divided into four major items, forty-four items and six supplements. Only the item of' deleting relevant regulations' is subdivided into nineteen items to ensure that no negative information about Lu Han can appear."

"For this reason, Lu Han Bar has set up 24" small bar owners "who are on duty 24 hours a day. Once a post that touches the rules of deleting posts is found, it will be deleted immediately. "

"Under strict discipline, organizations can constantly' purify', and those who can't adapt gradually fade out. The remaining activists are all people with the same values and are willing to obey the command. "

Thanks to Cindy's efforts, Luhan Bar has become the most cohesive team from the scattered differences before Lu Han returned to China. Fans also feel a sense of belonging and security by joining a strict and orderly organization.

Under the call and organization of Luhan Bar, Lu Han fans participated in Lu Han's online marketing in Weibo for many times.

Every time there is a new activity in Lu Han, Lu Han Post Bar will give a tutorial to teach fans how to catch popular reposts and comments as quickly as possible.

For example, it is necessary to "chase the official blog, avoid the heavy" and "seize the opportunity and continue the popularity". In the tutorial, fans are specially instructed not to blindly brush "so handsome and handsome", because this will only attract black.

On the contrary, the correct comment is "to prepare high-quality comments with clear focus and clear logic from the positive energy of public welfare, fashion style and work promotion. Those who are not good at writing comments will quickly follow up and praise them, enriching the diversity of hot comments."

After the launch of the super topic function in Weibo, it reached the top of # Lu Han # super topic reading volume for a long time &; Activity description, which lists how to count Weibo's super topics and what Luhan powder needs to do to bring topics. ...

In addition, Luhan Bar will use seo to optimize the search, and teach fans to repeatedly search for "Lu Han Positive Energy" and "Lu Han Guinness", thus squeezing out keywords that are unfavorable to them and "defending a pure land for Lu Han".

What's more, Luhan Bar will mobilize the power of fans to "manipulate" public opinion.

Take Lu Han's film Back to Twenty as an example. Deer fans began to study how to help the film improve the box office months before shooting.

They study some movie-related websites, start registering accounts in advance, and learn the rules.

Baidu Luhan Bar has released a number of announcements and tutorials, teaching fans step by step how to grade comments on movie websites, instead of meaningless irrigation, and don't post immature comments under the guidance of film critic Weibo.

When they arrived at the Great Wall, Lu Han fans were even more ingenious, giving paper-cuts as gifts to all the crew members. The creativity and copywriting made onlookers sit up and take notice of Lu Han and his fans.

Gift card copywriting is very particular about wording and sentence making, and its copywriting skills are profound.

Under the strong leadership and organization of Luhan Bar, Lu Han fans, like a team with strict discipline and strong execution, jointly planned many large-scale online and offline activities to help Lu Han.

That Lu Han himself once said, "Everything they do surprises me."

Therefore, in Lu Han's personnel operation, Lu Han fans are also highly conscious.

Lu Han's public image has always been clever, sunny, fond of playing football and enthusiastic about public welfare. Most fans in Lu Han are also conscious of being clever and kind.

Lu Han said that he "expects fans to devote themselves to more public welfare activities". His fans all over the world are moved to visit welfare homes and care for the elderly and left-behind children.

Lu Han will take away the garbage when he lets everyone go. The concert will be clean. Even Zhou Xun praised Ceng Dian:

"Sometimes the driving force of actors is still great. You see Lu Han's concert, there is no rubbish at all. All he has to say is that you will pick up all the rubbish after the concert. I have seen that photo, and there is not a piece of paper. "

Such slogans are also very popular among his fans: "Maximize the interests of the core monument of life (Lu Han)" and "Fans pay for the idol".

Therefore, whenever Lu Han was hacked, Luhan Bar always posted a long guide to remind Lu Han to pay attention to his words and deeds, "Don't pester him in front of black acid" and "stick to the bottom line of quality and civilization".

Restraint and forbearance have become the code of conduct for most fans to protect their idols.

They said in an interview: "Deer rice people grew up in the baptism of ups and downs. Up to now, we have been consciously maintaining our own image and Lu Han's image. We want people to know that we are a group of very positive people and we are not brain-dead. "

Why do Lu Han fans do these things for Lu Han?

"People" feature at the beginning of the article wrote such a passage may be part of the reason:

Under the analysis of Baudrillard's consumption culture theory, fans and idols try to gain the so-called sense of security and happiness through "consumption" and "possession".

But this time, Lu Han's public love affair broke the "possession" of some fans. They are angry and sad, and some people even "take off their powder" and "stand back", constantly opening "black materials" on the Internet and "crazy stupid things" they did with their eyes closed in those years.

The girls are really sad this time, but it won't be long before this super operation team turns around and may return to another brother, idol and object of worship.