10 Design Methods of Graphic Design

Graphic design is an essential position for any enterprise and company, and this position is crucial. A good graphic design will improve the company’s image, which requires designers to have good inspiration and creativity. Let’s share a few design methods below, I hope they will be helpful to you.

Method/Steps

Direct display method

This is the most common and widely used expression technique. It displays a product or theme directly and faithfully on the advertising page, making full use of the realistic expression capabilities of photography or painting techniques. Carefully depict and focus on rendering the texture, form and function of the product, presenting the exquisite texture of the product in an attractive way, giving people a realistic sense of reality, and making consumers feel a sense of intimacy and trust in the advertised products. .

This method directly pushes the product in front of consumers, so we must pay great attention to the combination and display angle of the products on the screen. We should focus on highlighting the brand of the product and the parts of the product that are most likely to impress people. Use The color light and background are used to set off the product in an infectious space, so as to enhance the visual impact of the advertising screen.

Highlighted Features Method

Use various methods to capture and emphasize the distinctive features of the product or theme itself, express them clearly, and place these features on the advertising screen The main visual parts may be highlighted so that the audience can quickly feel the wording and draw attention to it and become visually interested in it at the moment they come into contact with it, thereby achieving the promotional purpose of stimulating the desire to purchase.

In advertising performance, these characteristics that should be highlighted and exaggerated are generally determined by the unique special capabilities of the personalized product image, the manufacturer's corporate logo and the product's trademark and other factors. The method of highlighting features is also a commonly used expression method. It is one of the important methods to highlight the theme of advertising and has an expressive value that cannot be ignored.

Contrast and foil method

Contrast is the most prominent expression technique in artistic beauty that tends to conflict with opposites. It expresses the nature and characteristics of the things depicted in the work in sharp contrast and direct contrast. It uses each other to show each other, compares and contrasts each other, and achieves concentration, conciseness, and twists and turns from the differences presented in the contrast. Performance.

Using this method, we can more clearly emphasize or remind the performance and characteristics of the product, giving consumers a profound visual experience. As a common and effective expression technique, it can be said that all arts benefit from contrastive expression techniques.

Reasonable exaggeration

With the help of imagination, a certain aspect of the quality or characteristics of the object promoted in the advertising work is quite obviously over-exaggerated to deepen or expand these characteristics. understanding. The litterateur Gorky pointed out: "Exaggeration is the basic principle of creation." Through this technique, the essence of things can be more clearly emphasized or revealed, and the artistic effect of the work can be enhanced.

According to its performance characteristics, exaggeration can be divided into two types: morphological exaggeration and expression exaggeration. The former is a representational treatment, and the latter is an implicit modal treatment. Through the use of exaggeration, a strong emotional color is injected into the artistic beauty of the advertisement, making the characteristics of the product distinctive, prominent and moving

Seeing the big in the small

In advertising design Emphasize, select and condense the three-dimensional image, and use unique imagination to grasp one point or a part to concentrate on describing or extend it to express the theme more fully. This expression technique brings great flexibility and unlimited expressive power to the designer, and at the same time provides the recipient with a broad imagination space, vivid taste and rich associations.

The "small" that sees the big in the small is the focus of the advertising picture description and the center of visual interest. It is not only the concentration and development of advertising creativity, but also the designer's unique arrangement. Because it has It is not a "small" in the ordinary sense, but a highly refined product that combines the small with the big and uses the small to win the big. It is a deliberate pursuit of simplicity.

Use the method of association

A psychological phenomenon that conforms to aesthetic laws. In the aesthetic process, through rich associations, we can break through the boundaries of time and space, expand the capacity of artistic images, and deepen the artistic conception of the picture. Through association, people see themselves or their own-related experiences in aesthetic objects, and their sense of beauty often appears particularly strong, thus integrating the aesthetic object and the aesthetic person into one body. In the process of association, the aesthetic resonance is triggered, and their emotions The intensity is always intense and rich.

Rich in humor

The humor method captures the local things in life phenomena and expresses them through some ridiculous characteristics of people's temperament, appearance and behavior. Humorous expression techniques often use interesting plots and clever arrangements to infinitely extend something that needs affirmation to the level of comics, creating a humorous artistic conception that is full of interest, makes people laugh, and is thought-provoking.

Humorous contradictions and conflicts can achieve unexpected and reasonable artistic effects, elicit a knowing smile from the viewer, and exert artistic appeal in a unique way.

Using metaphors

Metaphors refer to choosing two things that are different in this copy during the design process, but are similar in some aspects. In this way, One thing is a metaphor for another thing. The metaphorical thing has no direct relationship with the theme, but it is similar to certain characteristics of the theme at a certain point. Therefore, it can be extended and transformed by using the theme to obtain the artistic effect of "tactful expression".

The method of supporting objects with feelings

The most direct effect on the appeal of art is the emotional factor. Aesthetics is the process in which the subject and the object of beauty continuously communicate with each other to create emotions.

Using beautiful emotions to highlight the theme and truly and vividly reflecting this aesthetic emotion can move people with emotion and exert the power of art to infect people. This is the literary emphasis and beautiful artistic conception of modern advertising design. The pursuit of fun.

Suspense arrangement method

The method of expression is deliberately mysterious and creates doubts, making people unable to understand the meaning of the advertising picture at first glance, creating a state of suspicion and tension in the audience. It stirs up layers of psychological waves and produces an exaggerated effect, driving consumers' curiosity and strong actions, opening up positive thinking associations, and arousing the audience's strong desire to further explore the meaning of the advertisement title, and then through the advertisement title or text, the advertisement is The theme is highlighted, which relieves the suspense and leaves people with an unforgettable psychological feeling.

The suspense technique has a very high artistic value. It can first deepen conflicts, attract the audience's interest and attention, create a strong feeling, and produce fascinating artistic effects.