How to integrate resources for Internet entrepreneurship?

On various occasions, we often hear a word called resources. You have product resources, I have channel resources, and he has network resources. No matter what kind of resources, the core is to solve your problem at a lower cost. What resources are there in the marketing field?

As mentioned in the previous course, there are two very important links in marketing: the production and distribution of marketing materials. For example, if you have a product, you need to prepare some marketing materials for your product, write an advertising copy or shoot a product video. These are the production of marketing materials.

Then there is an advertising copy or a video promo, and then you need to let more people see it. Send the advertising copy to the major online media or WeChat official accounts that your target customers pay attention to, and send your video to Tik Tok or iQiyi. These are the distribution of content materials.

The methods and ideas shared next are suitable for entrepreneurial teams, because they are all low-cost operations, and we have experienced them personally. If your company has money, there is no need to spend time doing this. Just go to the marketing company.

The production of marketing materials, materials are nothing more than pictures and words, audio and video, pictures and words, mainly writers. These people can be found through QQ group. You can search for the word writer in QQ group or change different keywords, add all relevant groups, and then send your writing needs to the group, and many people will add you. There are two cores in accumulating writers' resources:

1, your requirements should be clearly described, such as the number of words, the use of scenes, the matching of pictures, creativity and so on. If your requirements are not clear enough, the gap between the copy given by the writer and your expectations will be even further. Some writers may even copy someone else's copy completely, and then only change their names to yours. At this time, you can go online to search for "originality detection tools" and copy down the title and text of the copy given by the author to see if the author's copy is plagiarized.

You must look at the author's case and efficiency. Once a writer contacts you, you should first send him a request and ask him to send you a similar case he wrote according to this request, and judge the writer's level according to the case. The level of a screenwriter depends on his efficiency and integrity. For example, he said he would give you the manuscript at 9: 00 tomorrow morning, but 10 didn't give it to you, and he didn't say hello to you in advance. Don't use this person because he is likely to stand you up behind your back.

Generally, the price of writing a handwritten article ranges from tens to hundreds. The higher the quality you require, the more expensive it is. If you meet a good writer who is diligent in communication and running-in, he will be your resource. For some time, our works have been in great demand. My colleague made an appointment with 200 writers in this way. For a week, these writers did copywriting for many clients in the back.

There are still some commodities with a few dollars on the market. These articles are generally written by machines, that is, you provide a keyword, and the system automatically crawls many articles containing this keyword on the Internet according to this keyword, and then replaces some words in batches to reassemble the articles. This kind of copy is of extremely low quality and is generally not recommended.

Compared with graphic materials, the production cost of video materials is much higher. Find a shooting company to shoot a movie, ranging from tens of thousands to hundreds of thousands. Because what we share today is mainly low cost, not to mention the way of big advertising companies. There are two low-cost production methods. One is to find a small team to do it on Taobao and Pig Bajie. The cost of making a film on Taobao is much lower than that of an advertising company. Another way is to contact individuals. Many people who specialize in video in large companies also do private work in private, and the price is much lower than the company's quotation. You can dig some photographers through Weibo and Tik Tok to express your intention of cooperation with them, and meet as many as possible, because the trust will be higher after meeting. We once made a 30,000 movie in this way, and the effect was not worse than 200,000.

After the marketing materials are finished, let's talk about the resources distributed through channels. In the previous course, it was also mentioned to analyze the customer's decision-making process. After the analysis, you will know where your users are, probably in Baidu, Taobao, Tik Tok and Weibo. Looking for Baidu's resources, there is only one standard, that is, his own ranking is good enough. Only by ranking himself well can he rank his customers well. This is relatively simple, and so is Taobao. Like graphics, you can find many organizations and individuals in QQ group.

You may think it's too simple, right? Anyone can do this!

Let me share with you the service chain of the marketing industry. Take a big company as an example. For example, if a listed company wants to do marketing, they will first find a large group of well-known marketing companies to bid for competitive demonstrations. When the marketing company gets this order, they will contact several small marketing companies for subcontracting, that is, they will split a large order into many small orders, and then these small marketing companies will split them into more micro-orders, which will be distributed to these individuals in the above way and finally completed by these individuals.

You may ask again, can't big companies directly find these individuals? You can also save a lot of money.

This situation does exist, but it only accounts for a small proportion. On the one hand, it is because they need to help them control risks through big marketing companies, and there are also some personal relationships. Simply put, it's peace of mind. On the other hand, in order to save money, they need to pay more manpower, which is a lot in your opinion. In the eyes of some big companies, putting the corresponding manpower into other businesses can generate greater commercial value, that is, professional people do professional things. Just like the top management of a real estate company doesn't move bricks on the construction site, instead of saving the cost of a worker, it is better to put time on more important things.

Then know how to get in touch with these resources, and you can do a good job in marketing.

There is also a very important point, which is also the value of marketing companies, that is, assembly ability!

For example, you contacted a person who specializes in ranking optimization in Baidu. This person knows technology and can help you quickly optimize your ranking, but he read your website and told you that he can't do it because your website foundation is too poor. He is only responsible for technology optimization, not website management. At this time, you need to contact someone who understands website management, help you build a framework, and quickly collect it. Then give it to someone who knows the technology to rank you.

This is your ability to pool resources. First of all, you need to understand what you need to do to do this channel well, then you need people with what ability, and then you need to contact these people one by one. As for how to do a good job in each platform, we also mentioned it in previous courses. Combined with the content of this lesson, try to reserve some resources and basically set up a small marketing company.

Finally, to sum up today's content:

1, know what resources you need or who to look for according to the production and distribution of marketing materials;

2. Make good use of QQ group, Taobao, Pig Bajie and other platforms, because many of them are individuals or small and micro teams, and the cost is very low;

3. When looking for resources, you must be clear about your own needs and standards, so as to judge whether your communication partner really has the ability to solve your problems.

When communicating with these people, it is also important to make them feel that you are his big customer or long-term customer, but don't put your posture high. It is best to make friends, because only people with long-term business contacts are your stable resources.