How do musicians get ideal income through music creation?

Yesterday afternoon, the first Moon Salon of Tencent Musicians was held in Beijing Music Space. This salon specially invited Guo Xiaohan, the co-founder of music, as the host, Yang, a well-known music critic, the lead singer of well-known band Lu Xiansen and the band manager, as well as well as well-known original musicians and Yu Qing as guests, and conducted a wonderful discussion around the theme of the salon, "How can musicians obtain ideal income through music creation?" Dozens of people in the industry were present to participate in the sharing. The whole activity was full of dry goods and the atmosphere was warm.

"The era of original musicians has arrived."

The scene mainly focuses on the economic income of original musicians, talking about the current income sources and future trends of musicians, and also discussing hot topics such as how musicians can achieve the balance between commercialization and artistry in the Internet era.

The guests present generally believed that the arrival of the Internet era made the development of original musicians much easier than before. Deng Ke, a music critic, said that in the Internet age, with more communication channels, musicians and their works have more opportunities to enter the public's field of vision, and the difficulty is reduced. "Although there are more challenges and competitions, with the changes in the economic structure of the whole country, everyone's material life has been met, and the demand for culture and entertainment and purchasing power have been greatly enhanced. I think we are now a seller's market, and the supply of high-quality music content still can't meet the market demand, so musicians are more likely to wander the rivers and lakes than in the record era. "

Deng Ke, a famous music critic.

Deng Ke said that the Internet era has rapidly changed the environment of the entire music industry, especially after the music platform headed by Tencent promoted the legalization of digital music in China, the income of original musicians has been greatly improved, and copyright income has become a very important part. Guo Beibei, Yang, Qing Yu, etc. I shared my/my band's income sources, saying that the current income mainly comes from offline performances and physical sales income, as well as online copyright income. I believe that the proportion of copyright income will increase in the future. Deng Ke also suggested that musicians should increase their creative input and create more high-quality music works. "The future copyright must be more and more valuable."

(Lu Xiansen's lead singer and band agent Yang take a photo)

For the audience's distress that "there are works but no one can hear them", the guests suggested that we can expand the channels for sending songs, actively try to participate in musicians' programs on the big platform, and strive for as many resources as possible for ourselves. "In the Internet age, there is no shortage of talents. Many Internet platform musicians plan to serve musicians and give high-quality musicians resources. What you have to do is to produce good content, and then find a platform that suits you and has enough influence to make your work heard by more people. The era of original musicians has arrived, and the key is that everyone must work hard. "

In the new era, musicians should pay attention to content, communication and interaction.

According to a survey, at present, in China, 60% of singers earn less than 2,000 yuan a month, while 80% of musicians have no access to their works. Even many famous original musicians can't get a good income from music creation, but rely on another profitable "professional" income to maintain their music career. In the current Internet age, although musicians have more channels to promote their own music works, the effect is often limited because of the limited volume of personal voice. Facing the new opportunities and challenges, how should musicians obtain ideal income through music creation?

In this regard, Guo Beibei defined what he thought was "ideal income": "I think the ideal income is divided into two parts, one part is that you can eat by music, and the other part is that the money you earn by music can support you to continue making music and make your music more perfect."

Guo Beibei shared his views.

Chen Hongyu said that the most important thing is to have the ability to create good music continuously. "All operations are content-based. In the creative stage, the most important thing is to concentrate on music. The creator's work must first please himself, and then it will be released to find more bosom friends. This is the so-called' market'. "

With good content, communication and channels are also very important. All the guests present shared their experiences and said that in the Internet age, we should try more new ways to play. In addition to regularly publishing songs and propaganda on the platform, you can also try radio stations, song lists, lists, live broadcasts, online programs and so on. Form a series of supporting communication networks, expand income channels, and let our works be heard by more people.

Independent musician Chen Hongyu shared his views.

In addition to high-quality content and multi-channel communication, the interaction with the audience has also been valued by salon guests. Yu Qing, a new generation of original musicians, shared his interactive experience in social networks and platform eco-gameplay. "I think besides music and performance, it will be more stereoscopic to let everyone know more about you in life. I am very happy to let the audience share their true self. " Guo Xiaohan also said that for original musicians, fans and audiences not only listen to songs, but also appreciate people. "Musicians' personal temperament and emotional connection with fans are of great significance to the spread of works. "

The new generation musician Yu Qing played and sang the original work "Old Talk" live.

The moon is far away, but the steps have been walking.

At the scene of Tencent Musician Moon Salon, in addition to the guests shared on stage, dozens of industry insiders and senior fans were present to support it. Everyone communicated in a relaxed and pleasant atmosphere, and the atmosphere was warm.

The first Moon Salon ended successfully.

"Moon Salon" is another new action of Tencent musician project after the original list. It is understood that Tencent musicians named the salon series "Moon Salon", which was inspired by Mao Mu's "The Moon and Sixpence", implying that music is the moon, the poem and the distance pursued by musicians, but pennies are also what we need. On the way to the "moon", there are still many songs that are silent in the dark, and many musicians are lost. What Tencent Musician Project wants to do is to help musicians make money by music, not only to pursue the "moon", but also to have "pennies".

It is reported that after successfully holding the first salon, Tencent musicians plan to hold the next one soon, and will continue to explore hot topics in the industry through the "Moon Salon" series to provide deep dry goods for musicians and fans. In addition, Tencent musicians are also actively preparing for digital album production, national tour, musician training and many other issues. The project will gather all the strength of Tencent Music Entertainment Group to help more musicians not only pursue the "moon", but also get "pennies" and let the world hear more extraordinary voices.

Photography: Photographer Wang Meng