The application logo is green with an L on it.

LOFTER, LOFTER focuses on providing users with easy-to-use, high-quality original blog tools, original communities and high-quality mobile blog applications.

LOFT, which originated in SOHO District of new york, represents a tall and open space with the characteristics of fluidity, openness, transparency and artistry. In the LOFT space, young people can create their own dream homes and dream lives at will, without being bound and restricted by the existing framework.

LOFTER is redefined as a group of people who are eager to create and show themselves in their own space. They have amazing enthusiasm for daily life and are good at creating and discovering beauty from life and presenting and sharing it in the form of pictures.

They are LOFTER, the discoverers and practitioners of LOFTER's life aesthetics.

Netease LOFTER, which produces more than 5 million lifestyle works every day, brings together high-quality lifestyle experts in various fields, photographers, illustrators, craftsmen, beauty sharing, clothing lovers, handwriting writers, fitness enthusiasts and food lovers. In the free space of LOFTER, everyone can find the same hobby in LOFTER with interest.