Introduction of Lily Women's Wear Brand

LILY is a famous female fashion brand, which belongs to the high-end fashion brand founded by Shanghai Silk Group Co., Ltd.

LILY mainly provides simple and elegant fashion for fashionable urban women aged 20 to 30. LILY is a brand of women's fashion, adhering to the concept of perfect integration of fashion and business, and designing business fashion suitable for business occasions for young urban professional women in a fresh, bright and modern and simple style.

As the pioneer of young OL business fashion, LILY adheres to the concept of perfect integration of fashion and business, and designs business fashion suitable for business occasions for young urban professional women with fresh, bright and modern simple style.

Lily women's clothing brand history

1.In May 2000, the first Lily brand store in Shanghai opened.

2. In 2002, Shanghai Silk Group Brand Development Co., Ltd. (Lily Business Fashion) was formally established.

In September 2005, LILY opened the first LILY brand store in Paris.

In September 2005, LILY opened the first LILY Middle East store in Saudi Arabia.

In March 2006, LILY became the opening show brand of Shanghai Fashion Week.

6. In September 2006, LILY appeared in the main show of Milan Fashion Week and won the brand award of cutting-edge designer of Milan Fashion Week.

7. In June, 2006, 165438+ 10, LILY presented new products for autumn and winter in 2007.

8. In June, 2007, 5438+February, Lily Russia Branch adopted the direct mode for the first time.

9.20 10 In March, Lily opened its first 270-square-meter Lily brand flagship store in Huaihai Road, Shanghai.

10 and 20 10 In August, LILY officially opened the CP brand store in Jakarta, Indonesia.

1 1, 20 1 1 Lily Shanghai Nanjing Road 450 square meters brand flagship store opened.

12,2017 Lily's European flagship store landed in Spain for the first time.

13, 20 18 LILY 16 anniversary brand ceremony, Shanghai Nanjing West Road flagship store officially opened.

14 and 20 19 Lily completed the third brand upgrade at the opening shows of New York Fashion Week and Shanghai Fashion Week.

15,2022 Lily celebrates the 20th anniversary of the brand.