Photography skills of advertising goods

Commercial photography did not attract people's attention when it was just emerging, but with the continuous development of economy, the value of commercial photography has become more and more reflected, and it has become the most important part of applied photography, which is both commercial and technical and has a broad development space. Here are the photography skills of advertising products I brought, I hope you like them!

Advertising commodity photography skills 1, correct composition

It is very important to take a good baby composition. There are three rules for common composition in photography. Divide the picture into three parts (horizontal and vertical), and then put the main body on a straight line or intersection. It's boring to always put your baby in the middle. You might as well shoot your baby with three rules.

Photography skills of advertising products II. The camera must be steady.

This is very important. If not, prepare a tripod. Many friends who have just learned to shoot often encounter the problem of blurred images, which is caused by camera shake, so we should avoid camera shake when shooting. You can hold the camera with both hands, press your elbows on your chest, or lean against a stable object. And relax, the whole person should not be too nervous. It feels like you're a shooter with a gun, so take it slow and steady.

Photography skills of advertising products. Selection of shooting style

Different ways of holding the camera will produce different images. The simplest thing is to lift the camera vertically and horizontally. Vertical photos can emphasize the baby's height, and horizontal photos can emphasize the baby's width.

Advertising commodity photography skills 4, change the shooting style

You may have photographed a lot of treasures, but they are probably all in the same style. Watching too much will give people a unchanging feeling. Therefore, we should constantly try new shooting methods or emotional appeal to add luster to our baby. For example, you can take panoramic pictures, close-ups or single or multiple pictures of some babies respectively.

Advertising commodity photography skills 5, increase the depth of field

Depth of field is very important for good shooting. I don't think every seller wants his baby to look flat and have no three-dimensional effect. Therefore, in shooting, it is necessary to add some references to express relativity. It is best to show the baby's size by comparison. When shooting plush toys, I often use mineral water bottles as a reference, so that everyone can see his size at a glance.

Photography skills of advertising products. macro-instruction

Macro, as the name implies, is ultra-close shooting. It is often necessary to take photos of goods with local close-ups. At this time, it is time for the "macro" function to show its talents. All digital cameras have a "macro" function. The symbol of a small flower in the camera below is macro. How to turn on this function is in the camera manual, so I won't go into details here. The little flower symbol in the red circle is a macro function.

Different cameras have different macro effects. The picture below shows the shooting effect of Dongdong's Fuji 50I. The texture of leather, fabric, zipper teeth and metal buttons in the picture is very real and the details are very clear. Isn't the effect great? This is a photo that Dongdong likes very much. When shooting, I was surprised when I saw it. I applied the advertising words of Midea Electric: Macro can be more beautiful! If you don't use macro, it will be blurred.

Advertising commodity photography skills 7, white balance

This function is very simple, and everyone who has played with the camera knows it. Here to remind careless friends, choose different settings under different light, otherwise it will be embarrassing ~

Look at the following photos, which are the effects of different settings under the same conditions. It is suggested that novices choose "Automatic" directly when setting, and then make accurate settings according to the actual situation after mastering it. The following are the different effects of white balance setting in the same environment, which will be understood after reading it.

Friendly reminder: If you find that the color temperature is wrong when shooting, remember to check the setting of white balance first. This is probably the problem.

Advertising commodity photography skills 8, exposure compensation

The photos taken by many friends are either dark or bright. At this time, the function of exposure compensation can be used to solve it. This function is usually the "auto" sign in the camera. How to find this sign, the camera manual will tell you. The exposure adjustment range of non-professional cameras is usually -2.0 to +2.0 exposure compensation (EV), and there are also different values, such as-1.9 to+1.9. Different camera manufacturers have different settings, and the difference is not too big for novices. What needs to be mastered is how to set exposure compensation. The easiest way is to take a photo with different settings and choose the most suitable one. Let's take a look at the following set of comparison photos, with exposure value in the upper left corner.

Photography skills of advertising products. The shooting distance should be reduced.

Sometimes, simply being close to the baby can get better results than shooting from a distance. You don't have to take pictures of the whole baby. Sometimes, exaggerating a unique place of the baby will create an image with strong visual impact.

Advertising commodity photography skills 10, let the sun behind you.

Photography cannot be photography without light, it is a perfect combination of light and shadow, so it needs enough light to illuminate the subject when shooting. The best and simplest way is to let the sun behind you and have a certain offset. The light in front can illuminate the baby, brighten its color and shadow, and a slight angle can produce some shadows to express the baby's texture.