What are the characteristics of fashion portrait photography?

Fashion portrait photography is popular now, which is very different from traditional photography. Fashion portrait photography provides unique photographic works, which are now deeply loved by consumers. Fashion portrait photography is an important embodiment of artistic portrait, but it is actually only a branch of generalized artistic portrait. This is a special industry, different from other commercial photography, especially wedding photography. Only by letting more people know the difference, can we promote it uniquely, let consumers find its advantages and avoid taking artistic portraits and wedding photography as models. Fashion portrait photography has a small investment scale. Storefronts are generally in the city center, and the land price is high. The storefront is spacious and bright, the interior decoration is exquisite, there are many employees, the cost is large, and the investment in advertisements, wedding dresses, backgrounds and props is large. The scale of artistic portrait photography is much smaller. Usually in the form of a studio. Indoor and outdoor decoration highlights individuality and creativity. Small investment and few employees. Store is not big, advertisers should be novel soft advertisements. In addition, consumer groups are special. The age range of consumers of fashion portrait photography is 12-50 years old. Mainly young women, the off-season division is not obvious. Photographers have different cultural backgrounds, artistic accomplishments, personalities and styles. Artistic portrait photographers pay attention to individuality in shooting, and the picture has a certain theme. Wedding photographers pay more attention to the form of the picture and the customer's expression when taking pictures. In terms of using light, artistic portraits pay attention to the novelty and accuracy of using light, while wedding photography pays attention to "flatness" and "softness". Art photography is more exaggerated, with strong colors, emphasizing the sense of form of the picture.