What is a laboratory store?

The laboratory is actually a permanent department of an enterprise company, namely the technology development center and the product research and development department. It claims to be the creator of innovative content, providing users with more fresh and interesting experiences.

In recent years, it has become a trend for domestic and foreign brands to set up laboratories internally. Most of these innovative laboratories act as brand think tanks, providing "non-mainstream" solutions for brand upgrading and enhancing brand competitiveness in the future. As the name implies, the laboratory store is a new product pilot store.

example

Vivo Lab officially opened in Shenzhen Sea World. As the first brand concept store of vivo, the beacon and benchmark of vivo brand and terminal image, its opening is undoubtedly a milestone, which represents the brand and terminal retail image of vivo entering a new stage.

Vivo Lab concept store is located in Zone A 1 Building of Shenzhen Ocean World Plaza. It is a two-story building with a total area of 893m2. The first floor covers an area of 392㎡ and the second floor covers an area of 50 1㎡. Its architectural design was inspired by spacecraft. As a landmark building, it is nicknamed "Yuanbao" by local people.