What's wrong with the myth of "charging for five minutes and talking for two hours"

Presumably, the slogan of "charging for five minutes and talking for two hours" is deeply rooted in people's hearts. So how is the brand developing now?

OPPO was founded in 200 1 year, and has gone through 15 years, and entered the mobile phone industry in 2008. It was not until 20 1 1 that OPPO introduced the X903 mobile phone into the field of smart phones, but the sales volume was not excellent at that time, and it suffered "Waterloo" in the first battle. In 20 13 years, the internet thinking was hot, and Xiaomi became the object of imitation by many mobile phone manufacturers. When many mobile phone manufacturers are busy doing online, OPPO inherits the advantages of its old club BBK, and goes against the trend and develops a route that focuses on offline dealer sales, supplemented by online advertising. After that, OPPO spread all over the country with VOOC flash charging technology and the classic slogan of "charging for five minutes and talking for two hours". In a short period of time, OPPO went deep into the second, third and fourth tier cities, expanding from more than 50,000 stores nationwide to more than 200,000. In 20 16, OPPO released R9 and R9 Plus, focusing on the functions of taking photos and flash charging. Through cooperative TV programs and celebrity endorsements, OPPO has captured a large number of users under the high altitude and deep ploughing line.

Judging from the development history of the product series, in fact, the early OPPO also put the main function of the product in the field of photography. But unfortunately, before its rise, OPPO shifted its focus to other fields. Therefore, there is a big gap between OPPO and Huawei, which has sprung up everywhere.

In fact, it's not just in the field of image shooting. Everyone should remember the slogan "Charge for 5 minutes, talk for two hours", which is an extremely rare success story in the mobile phone circle and has "brainwashed" users and consumers all over the country. OPPO R9 also spread all over the country with this slogan, laying the foundation for the R series to become an explosion.

Of course, the most regrettable thing is that the popularity of R series has not continued, and this year's product line transformation seems to be a helpless move for the industry. After all, the sales of R 17 series are difficult to reproduce the myth at that time. After that, although the popularity of R series products was not low, users' awareness of product functions was far less than that at the beginning. Whether there is a problem with the propaganda strategy or the product itself is not prominent enough, when users don't know enough about a product or even have the desire to know it, the product will naturally come to an end!

We still hope that this brand can have its own style and make more outstanding achievements as before.