The main factors affecting the audience's selective attention are

The main factors that affect the audience's selective attention are contrast, intensity, position, repetition and change.

Audience psychological choice, also known as "audience selection psychology", is a psychological state formed consciously or unconsciously by the audience in the process of receiving information. The receiver's choice of information is psychologically manifested in three processes: selective acceptance, selective understanding and selective memory.

Selective acceptance is the first process of psychological choice, which refers to the receiver's psychological concern, judgment and choice of certain things or activities. At this stage, people always try to avoid information that has nothing to do with themselves or is contrary to their own ideas and viewpoints, and only choose information that they care about, pay attention to and benefit themselves.

People are generally curious, hoping to get new information that they want to know but don't know. Moreover, people are social people. If they want to survive and develop in society, they must communicate with the outside world and each other. This is especially important for those who hold certain leadership positions and seek career development.

Therefore, it is the primary purpose of the audience to know the news and current events at home and abroad in order to keep abreast of the situation and changes in the outside world. In today's information age, this purpose is more obvious. Get knowledge and further enrich and improve yourself. Knowledge is power and knowledge is wealth.

The influence of the audience in receiving and processing information mainly comes from two aspects:

1. Social factors: The so-called social factors refer to the social environment and social status of the audience. People are social people, have various social relations, and belong to different nationalities, classes, strata, organizations, families and so on.

2. Psychological factors: The so-called psychological factors refer to the unique temperament, personality, emotion, belief, interest, cultural accomplishment and way of thinking of the audience. All these, everyone can't be exactly the same, and there are often great differences.