Is art design a junior college or an undergraduate course?

There are both junior colleges and undergraduate courses, but the professional names are different, hehe O(∩_∩)O~

Related degrees: Bachelor of Arts, Master of Arts.

Similar majors: art design, stage art, multimedia art, architecture, etc.

Employment direction

After graduation, students can engage in art design or planning in advertising planning and design enterprises, design departments of printing and packaging enterprises, publishing houses and media design departments.

Art design is an independent art discipline, and its research content and service objects are different from traditional art categories. At the same time, art design is also a comprehensive subject, involving many factors such as society, culture, economy, market, science and technology, and its aesthetic standards also change with the changes of these factors. Art design is actually the embodiment of the designer's own comprehensive quality (such as expression ability, perception ability and imagination ability).

concept

The so-called art design is to combine art form and aesthetic feeling with social, cultural, economic and municipal art design.

Many factors, such as field, science and technology, reappear in the design closely related to our life, which makes it not only have aesthetic function, but also have use function. In other words, art design serves people first (from space environment to food, clothing, housing and transportation, etc.). Art design should be the perfect combination of some material functions and spiritual functions of human society and the inevitable product of the development of modern society. Art comes from life, which in turn has an effect on life.

trait

Art design is an independent art discipline, and its research content and service objects are different from traditional art categories. At the same time, art design is also a comprehensive subject, involving many factors such as society, culture, economy, market, science and technology, and its aesthetic standards also change with the changes of these factors. Art design lies in creative activities and practice. Art design is actually the embodiment of the designer's own comprehensive quality (such as expression ability, perception ability and imagination ability). Although different majors have different emphasis on design knowledge, the concept of "grand design" has the same requirements for beauty, rhythm, balance and rhythm. Whether it is graphic design or three-dimensional design, the examinee must first face the understanding of the design object-the understanding of the background culture, geography, history and humanistic knowledge related to the design object.

man's activity

1. Design is a cultural phenomenon with the appearance of human beings, and it is a sign that human beings are moving from ignorance to civilization.

2. Human imitation of objects.

Celebrity masterpiece

Helsinki Railway Station, Finland (1906 ~ 19 16) Architect: Helsinki Railway Station, Finland, Sha Lining E. Built in 1906 ~ 1965438, it is a treasure in station architecture at the beginning of this century, and it is also the early Nordic Sha Lining E.

An important example of modernist architecture, but it is basically eclectic. It has clear outline, distinct characters and concise details, which not only shows the characteristics of masonry buildings, but also reflects the development trend of modern architecture. The designer of Helsinki Railway Station is the famous architect Elielsarinen (1873 ~1950). Helsinki Railway Station is his masterpiece of romantic classical architecture. Although it has a strong classical style, it is dotted with Fiona Fang in a patchwork way, so it is lively, memorable and not dull, and is regarded as one of the fine architectural arts in the 20th century. Lincoln Memorial in Washington, USA (19 19 ~ 1922)

Architect: The Lincoln Memorial Hall of H Bacon, designed by American architect Henry Bacon, is located in an artificial highland at the end of Moore Avenue, with an area of 2,200 square meters, opposite the Washington Monument. Drawing lessons from the traditional crafts of ancient Greek temples, the memorial hall is surrounded by 36 marble Doric columns, symbolizing the 36 States of the United States in Lincoln's time. Although the plane looks like an ancient Greek temple, there are no mountain flowers in the usual Greek temples, but a group of roof layers placed at the top of classical columns. The inner plane of the memorial hall is divided into a main hall and two side halls. There are rows of columns in the two side halls, and murals depicting Lincoln's most outstanding achievements and important events are painted on the walls of the side halls. The climax of the whole memorial hall is the statue of Lincoln, which is located in the center of the main hall, just opposite the entrance. Guided by the vertical sequence from the entrance to the statue, people will feel the solemnity of the atmosphere. Later, people will gradually see this serious Lincoln statue scattered indoors under the sunlight. The layout of Lincoln statue and the ingenious sequential guidance in vertical and horizontal directions form a solemn atmosphere, which is an outstanding handwriting in the design of this memorial building. [ 1]?

Bauhaus School Building in Germany (1926) Architect: W. Gropius The building complex was designed by the famous architect W. Gropius and built in Dessau, Germany. It consists of three parts: teaching building, practice factory and student dormitory. The spatial layout is characterized by grouping and combining according to the use function, which is independent and easy to contact. The teaching building and the practice factory are all four floors, occupying the largest area. The dormitory is at the other end, six stories high, and the canteen on the second floor is connected with the auditorium. The center of this group is the administrative department, the teachers' office and the library, which link the ministries together. This building covers an area of 2630 square meters. This combination of different heights not only creates the sense of time and space brought by the moving decorative buildings, but also expresses the organic connection between buildings. At the same time, it also embodies the design characteristics of Bauhaus: paying attention to space design, emphasizing function and structural efficiency, and directly connecting architectural aesthetics with the use, material performance, economy and exquisiteness of construction. The teaching principles and methods of this school building and Bauhaus school have had a great influence on the development of modern architecture. [2]?

environmental art

The name environmental art design began in the late 1980s in the design room of the Central Academy of Arts and Crafts.

In order to imitate Japan, the design department changed its name from "interior design" to "environmental art design". For a time, many design schools all over the country followed suit. Changing the name has become a fashion, like a gust of wind, and few people think calmly. Several experts who thought it inappropriate to change their names came out, but no one listened. A few years later, even those who actively took the lead in the past felt that it was inappropriate to change. In China, the so-called "environmental art design" refers to interior decoration, indoor and outdoor design, decoration design, architectural decoration and so on. Although there are many names, their connotations are the same, and they all refer to the design and decoration activities around buildings. If there is a difference, it is the difference between indoor decoration and outdoor decoration. It can be seen that the name of interior design is also very inappropriate, and its restrictive concept is obviously to exclude outdoor decoration design, which leads to the phenomenon that the decoration design of architecture, interior, garden, landscape and other design and construction industries interfere with each other around the building facade and small environment. On the other hand, the narrow sense of environmental art design (indoor and outdoor design around buildings) is appropriate. However, its concept is wide and its scope is large, and environmental art covers almost all the ground environment on the earth's surface, as well as all the design fields related to beautification and decoration.

Professional classification

Art of binding and design

Graphic design, also known as visual communication art design, mainly includes advertising strategy, advertising performance, book design, illustration design, photography art and technology, new media creation and application. After graduation, I can work in publishing, printing, advertising, shopping malls, TV stations, media and decoration companies.

advertising design

The main study contents include advertising planning and creativity, copywriting, advertising management, media research, video and photography, and Bauhaus.

Advertising design, market research and other courses, training professionals who can engage in advertising work in news media, advertising companies, market research, information consulting and other industries.

interior design

The main study contents include interior space design and interior furnishings design. Requirements: Fully and systematically understand the characteristics and laws of interior design, master all kinds of interior design elements and performance characteristics, be able to draw multi-angle construction renderings, model various design links, expressions and creativity of interior design, and cultivate professionals who can engage in design, operation and management in related enterprises and institutions such as architecture, real estate development, exhibition and decoration companies.

Environmental art design

The name of environmental art design began in the late 1980s, when the Department of Interior Design of Central Academy of Arts and Crafts changed its name from "interior design" to "environmental art design" in order to emulate Japan. For a time, many design schools all over the country followed suit. Changing the name has become a fashion, like a gust of wind, and few people think calmly. Several experts who thought it inappropriate to change their names came out, but no one listened. A few years later, even those who actively took the lead in the past felt that it was inappropriate to change. In China, the so-called "environmental art design" refers to interior decoration, indoor and outdoor design, decoration design, architectural decoration and so on. Although there are many names, their connotations are the same, and they all refer to the design and decoration activities around buildings. If there is a difference, it is the difference between indoor decoration and outdoor decoration. It can be seen that the name of interior design is also very inappropriate, and its restrictive concept is obviously to exclude outdoor decoration design, which leads to the phenomenon that the decoration design of architecture, interior, garden, landscape and other design and construction industries interfere with each other around the building facade and small environment. On the other hand, the narrow sense of environmental art design (indoor and outdoor design around buildings) is appropriate. However, its concept is wide and its scope is large, and environmental art covers almost all the ground environment on the earth's surface, as well as all the design fields related to beautification and decoration.

Web page art design

First, the content design activities of web art design include both subjective and objective factors. After the theme of the web page is established, the artist comes first.

Be clear and familiar with design objects and elements. Web art design involves many specific contents, which can be summarized as audio-visual elements and layout design. 1. Audio-visual elements The audio-visual elements mentioned here mainly include: text, background, buttons, icons, images, tables, colors, navigation tools, background music, dynamic images, etc. Whether it is text, graphics, animation, audio or video, web designers should consider how to put them in the "big canvas" of the page in a touching form. The application of multimedia technology greatly enriches the expressive force of web page art design. Most browsers can display or listen to the above audio-visual elements themselves, without the support of any external programs or modules. For example, most browsers can display GIF, JPEG graphics and GIF89a animation. Some multimedia files (such as MP3 music) need to be downloaded to the local hard disk before starting the corresponding external programs to play. In addition, using plug-ins in browsers can play multimedia files in more formats. After Microsoft launched IE browser, it provided ActiveX technology based on OLE to play multimedia in web pages. At present, ActiveX has become a popular technology. Another technology for playing multimedia is JavaApplet. It is a small application program written in Java language and applied to web pages. Compared with plug-ins and ActiveX, JavaApplet has greater flexibility and good cross-platform ability, so it has a good development prospect. In short, the continuous development of technology makes multimedia elements's comprehensive application in web art design more and more extensive, so that visitors can enjoy more perfect audio-visual effects. The emergence of these new technologies also puts forward higher requirements for the artistic design of web pages.

2. Layout The layout of a web page has a lot in common with the layout of newspapers, magazines and other print media, and plays an important role in the artistic design of a web page. The so-called web page layout design is to organically arrange and combine audio-visual multimedia elements in a limited screen space, and show rational thinking in a personalized way. It is a way of audio-visual communication with personal style and artistic characteristics. While transmitting information, it also produces sensory beauty and spiritual enjoyment. But there are many differences between the typesetting of web pages and the typesetting of books and magazines. Printed matter has a fixed size, but web pages don't. Its size is controlled by the reader. This makes it impossible for web designers to accurately control the size and position of each element on the page. Moreover, the organizational structure of web pages is not a linear combination like printed matter, which brings certain difficulties to the layout design of web pages.

format design

Layout design refers to the overall layout design of book text. Generally speaking, in addition to the cover, ring lining and title page, it also includes the preface. The total area occupied by characters and graphics in each page is called the center of the page. The space above the center of the board is called ceiling and lower art design.

The face is called foot, and the left and right sides are called inner mouth and outer mouth. The traditional layout of China is that the top of the head is bigger than the bottom of the foot, in order to make people "criticize". Western-style layout is considered from a visual point of view. The upper opening is equivalent to two lower openings. The outer port is equivalent to two inner ports. The plate centers on the left and right sides are different, but the developed plates are centripetal, interrelated and have a sense of overall compactness. At present, the center of domestic publications is basically in the middle, the upper edge is slightly wider than the lower edge, and the outer edge is slightly wider than the inner edge, but some prefaces and the first page of the text leave a lot of blanks. The center of the page is close to the outer opening or lower part of the page. In addition, the determination of the version center should consider the binding form, sewing, horse-riding and paperback, and the width inside should also be different. Can't be treated equally. The size of the core depends on the type of book: in order to expand the picture effect, the album and album should be treated with a large core or even bleeding (leaving no gap around the picture); Dictionaries, dictionaries and reference books are for reference only, and there are many words and illustrations, so they should not be too thick, so the edition is enlarged and the margins are narrowed; On the contrary, the large-scale and small-scale version is the best for poetry classics; For books with illustrations, the pictures can be made according to the needs of composition. Arrange a larger part than the text. You can even arrange it across pages to deal with bleeding. And make the two sides of the expansion echo and balance, make the layout more lively, and bring a sense of stretching to people's sight.

The arrangement of characters in the layout should also conform to ergonomics. Too long lines will bring fatigue to reading. Slow down your reading. So generally, 32-page books are arranged in columns. On the sweat of 16 pages or more, the width of the center of the page is larger. If the fifth word or the small five words are used for typesetting, the long lines should be shortened and arranged in two columns. If it is not suitable to arrange double columns, such as "preface" and "postscript". , they should be arranged in large font, or reduce the core. Dictionaries, handbooks, indexes, yearbooks, etc. Each paragraph is very short, but there are many subheadings, which also need to be arranged in double columns, three columns and multiple columns. The number of words in each row in the column arrangement is equal. The column spacing is one or two words, and the spacing can also be put.

Art Design Major

This major is divided into visual communication design, packaging and decoration design, environmental art, video animation, dyeing and weaving clothing.

Art design

Design five professional directions, and cultivate senior artistic talents who have the basic theoretical and practical ability of artistic design and can engage in prepress design, commodity packaging design, three-dimensional space design, digital image design and fashion design.

Training objectives

This major trains professionals who have knowledge and ability in artistic design creation, teaching and research, and can engage in artistic design, research, teaching and management in artistic design education, research, design, production and management units.

Training requirements

Students in this major mainly study the basic theory and knowledge of art design. During the study period, through the cultivation of artistic design thinking ability and the basic training of artistic design methods and design skills, students will have the basic quality of innovative design in this major.

Graduates should have the following knowledge and abilities:

1. Master the basic theory and knowledge of art design;

2. Master the professional skills and methods of artistic design and creation;

3. Have the basic ability to independently carry out art design practice;

4. Understand the principles, policies and regulations related to economic, cultural and artistic undertakings;

5. Understand the development trend of art design at home and abroad;

6. Master the basic methods of literature retrieval and data query.

Main subjects: art, literature, engineering (ergonomics).

main course

Sketch, color, three elements, decoration foundation, photography, logo design, binding design, advertising design,

Art design

Web design and production, screen printing design, printing engineering guide wheel, digital image technology and application, industrial product appreciation, clothing design, clothing technology, indoor and outdoor decoration design, urban planning and environmental engineering design.

Specific courses and credits of art design

1 Introduction to Mao Zedong Thought, Deng Xiaoping Theory and Theory of Three Represents 4

2 ideological and moral cultivation and legal basis 2

3 College Chinese 4

4 Introduction to Article 5

5 Sketch (Exercise) 4

6 Color (Practice) 5

7 Plane Composition (Exercise) 5

8 Color Composition (Exercise) 5

9 Poster Design (Practice) 6 elective courses, plane direction course 9- 13, environmental art direction course 14- 18. Candidates can take no less than 5 courses and no less than 26 credits according to the actual situation.

10 popular advertising design (internship) 3

1 1 Computer Aided Design (photoshop) (Practice) 6

12 logo design (internship) 5

13 layout design (internship) 6

14 Drawing Basis (Practice) 3

15 logo design (internship) 5

16 computer aided design (Autocad) (internship) 6

17 decorative materials (internship) 6

18 lighting design basis (training) 6

19 graduation project (internship) 8

The total credits shall not be less than 68 credits.

Course name credits

Introduction to Basic Principles of Marxism 2 Outline of Modern History of China 4 English (II) ◆ 14 Design Sketch (Exercise )◆ 3 Design Color (Exercise) ◆ 3 Computer Aided Design (AUTOCAD, 3DMAX) (Exercise) ◆ 4 Computer Aided Design (PHOTOSHOP, CORELDRAW) (Exercise) ◆ 4 Design Basis (Exercise) 5 Design Principle 2 Printing Technology (Exercise) 4 Layout design (internship) 4 Font design (internship) 4 Art design.

Book binding design (internship) 5 web design (internship) 5 three-dimensional composition (internship) 4 material technology (internship) 4 design performance techniques (internship) 4 display design (internship) 4 interior design (internship) 5 outdoor landscape design (internship) 5 main practical teaching links: craft internship, market research, art design, graduation internship, etc.

Related degrees: Bachelor of Arts, Master of Arts.

Similar majors: art design, stage art, multimedia art, architecture, etc.

Employment direction

After graduation, students can engage in art design or planning in advertising planning and design enterprises, design departments of printing and packaging enterprises, publishing houses and media design departments.