On the importance of PPT graphic combination!

Most people have been exposed to word, ppt and excel since they entered the workplace.

Relatively speaking, PPT has higher usage rate and better effect. At the same time, most jobs are based on the scenes of customer communication and project display, so everyone is very concerned about the learning and improvement of PPT. So what should PPT do?

In fact, in simple terms, the function of PPT is like telling stories or watching movies.

Through a linear process, we use exquisite content, key information, pictures, words and so on to convey what we want to show. Let customers and audience understand, agree and convince, and the goal will be achieved.

On the left is the necessary key element, and on the right is the explanation. Can you know what PPT needs by looking at this picture?

Know, the purpose is achieved!

1.PPT can help you better display the content;

2.PPT can avoid the most stupid and unclear situation;

3.PPT can exercise your logical thinking;

Now do you know what PPT is for? Take a notebook and write it down!

PPT is to show the other party something that must be of interest to the other party. Only in this way can you and your content be recognized, so what if you show the content that the other party is not interested in?

When you hold a film conference ~ everyone is waiting to see the stars ~ investors talk from beginning to end;

When you show an investment platform ~ investors are waiting to see the user base and content ~ you show the technology;

Above, just don't consider each other's needs.

Before doing PPT, make clear the positioning of demand and content, and don't forget.

When we show a brand or project, does your project contain a lot of content?

Surely these contents have their own merits? Related but independent?

When dealing with a lot of content, we can't do this:

You will know when you introduce this pile again, just like Taobao sellers;

(In another way, make a module summary)

Ever since, with regard to travel equipment: computer mobile phone, daily necessities and photographic equipment, after you briefly describe the general contents of the three parts, if the other party is interested, you can expand it. If not, the other party knows the contents.

Summary: When the content is rich and independent, it is best to make a classification.

About visual graphics, in short:

Looking at pictures is faster than reading the information conveyed by words.

Everyone knows this part. With graphics, we can display the content more intuitively.

Do you think PPT is good at content? Do you know the feeling of reading or listening?

(This is the live photo of Luo Fatty's press conference before)

The PPT of hammer mobile phone conference is simple, regular and focused.

But equally important, Luo fatty's explanation, concise copy content, and the key information of witty remarks, which is why we say that Lao Luo talks about feelings, Lao Luo is a paragraph hand, Lao Luo is good at talking, and so on, because: copy is an indispensable part of a good PPT, and only by combining your content can we stimulate the best effect.

Summary: Write the important part, exquisite and key information of the copy carefully.

Dry goods are deeply rooted in people's hearts. If there is a reasonable map, it will be a step further from perfection.

In some mature PPT production, the use of pictures is incorrect:

These are unreliable mapping practices, and the mapping should be like this:

(e.g. food display)

(e.g. workplace promotion content)

Summary: Adding appropriate pictures to the plain text page will make the rendering more powerful.

A long time ago, I shared my experience of reading a text, even PPT, such as topic, sub-item and summary;

It is dry, smelly and long, and customers don't like it very much;

The famous advertising paragraph Joker Xue, 90% of the content of long Weibo is a story, and finally leads to advertisements;

At that time, Chai Jing, combined with graphic display, told the energy of his children and incited the emotions of the audience;

And I also like to give a few examples and share them with some stories. This is the power of linear reading. Can you tell stories? This is a very important skill, how to combine messy content into a coherent story.

This is a key skill, and the best way is:

Tell the content to someone who has never been in contact with it first, then let it out to see if he can understand it.

To do a good job in PPT, you need to pay attention to several parts:

The purpose of 1 PPT: What is the appeal?

2. Highlight key information: show the greatest advantage;

3. Quick understanding: in order to facilitate content screening;

4. According to the idea: use the arrow icon to let customers know the reading order;

5. Give customers what they want to see;

6. Summarize and integrate messy information;

7. Information visualization: it is always faster to look at pictures than words;

8. Copywriting is a good brother of PPT;

9. Reasonable mapping to improve the effect;

10. The story of linear reading makes the content less boring.

Have you learned everything? Thank you for watching.

Purple PPT