What is the specific meaning of "Muji"?

Muji means Muji. Muji does not pay attention to outer packaging. It emphasizes showing people as they are, without excessive packaging and decoration. It adopts unified and concise packaging and sales methods, which not only simplifies the goods, but also saves the earth's resources, and truly achieves low price, simplicity, environmental protection and quality first.

Muji is a PB brand developed by Westward Journey Co., Ltd. on 1980. The first independent flagship store was opened in 1983, the popular news spot in Tokyo, "Castle Peak".

Established in 1990, Yoshiko Plan Co., Ltd. is the largest lifestyle store in Japan, with Muji companies in Britain, French, China and Hongkong.

Extended data:

The survey results of Japanese Nikkei Circulation News on the brand goodwill of consumers aged 29 to 32 show that "Muji" has the characteristics of reassuring consumers, popularity and reasonable price.

Ranked first in the survey of brand goodwill, with brand goodwill as high as 565,438+0.1%,which is highly supported by Japanese consumers and shows the brand of "Muji" in Japanese consumers' lives.

Taiwan MUJI is committed to advocating a simple, natural and textured modern life concept of MUJI, so that MUJI can continue its "brand-free" spirit for many years and adhere to the inspection of materials, processes and simplified packaging.

References:

Baidu encyclopedia-muji