Planning scheme of Valentine's Day innovative activities

In order to ensure the smooth and successful progress of things or work, it is usually required to make plans in advance, which is one of the planning means. How to write a plan to play a better role? The following is my carefully organized innovative planning scheme for Valentine's Day, which is for reference only. Welcome to read.

Valentine's Day Innovation Plan 1 Activity Time:

The annual Qixi Valentine's Day is coming. Whether you are in love or single, are you full of illusions about love? Dashang Studios Fengfeng Store has prepared a variety of activities for you to participate in this year's Tanabata. Let's spend the romantic Tanabata together!

Activity content:

Activity 1: shout out your love.

During Valentine's Day activities, the film waiting hall will conduct decibel tests. Love should shout out and give "I love you" to each other. Viewers with decibels over 200 will get a couple package, so happily bring your girl or him to Dashang Studios! (One chance per person)

Activity 2: Take photos and stay in love.

Dashang Cinema Yingfeng Store has specially set up a creative photo board for Valentine's Day, so that young couples can leave your sweet memories after watching romantic movies. Sending photos to the movie theater's WeChat public platform has a better chance of getting small gifts (gifts are movie derivatives).

Activity 3: Eat the happiness in the bag.

On Valentine's Day, couples who buy the following packages in the cinema sales office will receive a piece of heart-shaped chocolate, which is limited in quantity. Come to Dashang Cinema for your sweet trip.

Couple package includes:

A, 1 barrel 130oz popcorn+1 bottle of master kong classic milk tea+1 bottle of water-soluble C=39 yuan.

B, 1 barrel 85oz popcorn+1 bottle scream+1 bottle water-soluble C=30 yuan.

C, 1 barrel of 85oz popcorn +2 bottles of farmer's mineral water +2 sausages =29 yuan.

Activity 4: video confession of love

Couples, it's time to show love! From August 1, record a small video of confession and send it to the Fengfeng store of Dashang Studios. We will extract small videos of five lucky viewers and play them on the LED screen on Valentine's Day. The video conveys love and boldly declares to him (her)! Note: Each video should not exceed 2 minutes.

Valentine's Day Innovation Plan II Activity Time: August15xxx 20th.

Activity 1 Romantic Tanabata Meet xx Queqiao Club

On August1May-20, a large-scale magpie bridge was set up at the main entrance of xx Mall. The Magpie Bridge is magnificent and runs through the north and south like a galaxy. Hanfu is prepared for customers on the spot, so that you can dress up and board the Magpie Bridge and experience the loyal love of the Cowherd and the Weaver Girl!

During the activity, customers who spend more than 100 yuan in the mall can participate in the following activities with the shopping receipt:

1, posing as Hanfu Cowherd and Weaver Girl on the Queqiao Bridge, taking a group photo for free.

2. Walk hand in hand on the magpie bridge, love for a long time, and have a happy life.

3. Customers who don't shop can also spend 10 yuan taking photos on the Queqiao Bridge as a souvenir.

4. During the activity, the handicraft shop on the second floor will provide customers with paper crane raw materials free of charge. Customers can hang origami cranes with wishes on the Magpie Bridge to pray for love and happiness. (two per person)

Activity 2: Romantic Qiaoqi Competition: China Valentine's Day, formerly known as Qiaoqi Festival.

Begging is begging, cleverness is ingenuity, and begging for wisdom and happiness from the gods. There are many ways to be clever, such as trying to be clever with needles, making small things, eating skillfully, putting melons and fruits on the table and so on. In order to inherit the classics and interpret the romance, at 7: 07 on the night of Valentine's Day on August 20th, the Qixi Valentine's Day Bridge Competition will be staged in the north gate of xx Mall! Take you into the ancient and beautiful romantic world!

Competition events: wearing the moon, skillfully cutting paper, skillfully cooking, carrying a daughter-in-law contest, singing love songs on Tanabata, and tacit understanding test.

Competition requirements: couples cooperate with each other to complete the above competitions. According to the scores, the first, second and third prizes of tacit understanding will be awarded in turn, and the mystery lover prizes with different values will be awarded!

Now the competition is in hot registration!

Registration method 1: telephone registration, hotline: 88888888.

Registration method 2: SMS registration, edit SMS "Romantic Qixi Qiao Qi Tournament"+couple's name to 88888888.

Registration Method 3: On-site registration at the main service desk on the first floor of Xinglong Mall.

Activity 3 Tanabata Valentine's Day, love gold show xx20xx Valentine's Day series is newly launched.

Xx gold house valentine's day couples counter to send valentine's day gifts.

Romantic Valentine's Day gift xxxx couples especially recommend 299-799 yuan/piece of couple's gold ring (happiness ring, oath ring, blessing ring).

Dream collection gift xxxx couple pendant

Blessing gift xxxx-gold necklace and bracelet

Activity 4 Romantic Tanabata Love in Golden Autumn 100 Couples Costume Matching Competition

18- 19, customers can randomly choose Xinglong clothes to match in the clothing, shoes, hats and knitting mall, and a pair of "rich and rich women" will be matched, and the mall will take photos to show them and choose them at the same time. On the evening of Valentine's Day on the 20th, the selected contestants with costume will be rewarded at the North Gate Stage.

Award setting:

First prize diamond lover 1 a prize with a face value of 299 yuan; Six pairs of second prize gold lovers, one for each pair of 99 yuan Prize.

Valentine's Day innovative activity planning scheme 3 Activity purpose:

Through the implementation of this activity, the popularity of the photo studio will be further improved and the number of visitors will also increase. On the one hand, we will further publicize the activities and strengthen the cooperative relationship with the alliance units; On the other hand, through the implementation of activities, we will sprint the target performance this month and improve the business level of store employees.

Activity time:

20xx February 14 to February 28th (tentative)

Publicity method:

A, print 30,000 DM advertisement fragments for distribution.

Advertising time: 20xx February 12

B, alliance unit advertising

The product display table is placed in the business place of the alliance unit.

C, in-store activity board production

Activity content:

Activity 1: Accept your comments and pay a polite visit.

During the activity, all customers who come to our store with the shopping receipt of Jinbaichuan (February13-February 18), the shopping receipt of Textile Building (February13-February 18), Haosha Fitness Membership Card and DM poster will get a gift (playing card).

Activity 2: Get one set and get one free.

During the activity, customers who book wedding photos in our store for more than 20xx yuan will be given a set of personal photos or mommy photos or family photos worth 496 yuan.

Activity 3: Golden flowers keep coming, with unlimited discounts.

During the activity, anyone who makes an appointment in our store can enjoy the premium discount and have the opportunity to participate in the golden flower binding activity;

You can participate in 1 time if you spend more than 500 yuan, 2 times if you spend more than 1000 yuan, 3 times if you spend more than 20xx yuan, and 4 times if you spend more than 3,000 yuan.

First prize: a Haosha Fitness Year Card worth 1300 yuan.

Second prize: a half-year card of Haosha Fitness worth 799 yuan.

Third prize: a set of couple pillows worth 268 yuan.

Fourth prize: an artistic desk lamp worth 168 yuan.

Fifth prize: a 7-inch Austrian crystal photo frame worth 128 yuan.

Memorial Award: Souvenir (a deck of playing cards)

Activity 4: Recommendations and gifts.

Old customers who have photographed in our store will introduce new customers to our store to shoot during the event, and they will get a pair of Namila prints worth XX- 10 inch or a pair of Austrian crystals worth 10 inch.

Activity 5: Special activities for members

During the event, customers who come to our store with membership cards to make an appointment for filming can enjoy double points and get a beautiful gift.

Material preparation:

-3 sets of booths, 30,000 DM posters, several balloons and several golden flowers. The materials should be ready before February 12.

Precautions:

1. All store personnel should be familiar with all activities.

2. The above activities can be repeated.

Valentine's Day innovative activity planning scheme 4 Activity purpose:

Take the opportunity of "Valentine's Day" to launch special offers and live theme shows for different groups of people to enhance brand awareness, establish corporate image and promote jewelry sales.

Activity theme:

Fate is destined to be born with gold and accompanied by xx.

Activity time: 20xx February 14

Venue: xx Mall Trade Store, xx Gold Shop Counter

Activity content:

I. Publicity activities

Time: February1March-February 14.

1, bride special

Cooperate with xx wedding photography shop to launch preferential packages for women who are about to have a wedding. Buy "three gold" jewelry in xx gold shop, and you can get a coupon for xx wedding photos (guarantee the lowest discount). Take a wedding photo in xx, and you can get the lowest discount coupon for xx Gold Store, so as to attract customers and enjoy customer resources.

2. Send roses or sterling silver jewelry

During the activity, if you buy gold with the amount of 1999 yuan, you will get a pair of sterling silver jewelry or some roses.

Remarks: xx clerk is required to register. You need to contact the flower shop in advance to buy roses.

3. Free card

Customers who visit xx Gold Store on Valentine's Day can apply for membership cards free of charge and enjoy corresponding discounts. (You can enjoy a 6-7 discount when you buy diamonds on the same day)

4. Parent-child plan

Put some plush toys that children like in the children's silver jewelry area. You can get one for free if you buy 999 yuan of gold, and you can get one if you buy 200 yuan children's silver jewelry plus 1 yuan.

Second, on-site activities

Time: February1March-February 14.

1, gold underwear show

3-4 models wear gold underwear in xx gold shop and show them in the shopping mall. (The runway position is waiting for the approval of the mall)

2. Body painting

The body painting design of advertising company should fit the theme of Valentine's Day and the image of xx gold shop as a whole.

3. Interactive procedures

The emcee of the advertising company will host live interactive programs and design fresh games to attract customers. The winner will receive a small Valentine's Day gift from xx Gold Store, and the MC will organize a live lottery.

4. "Love Language" Wall

Prepare a blackboard and some sticky paper, and decorate a beautiful Valentine's Day background on the blackboard. Passers-by can write down their confessions to their loved ones on small notes and stick them on the blackboard.

Event site layout:

1, the showcase is decorated with romantic magic colored yarn and hung with high-grade romantic balls and ribbons.

Put a heart-shaped happiness door at the small cross in front of the booth, so that guests can feel the warm atmosphere as soon as they enter the booth.

3, high-quality small speakers, do not occupy space, the sound is shocking.

Budget:

Happiness Gate: 100 Yuan /2 =200 yuan.

Magic yarn: 25 yuan/meter (calculated according to actual size)

Romantic ball: 35 yuan/piece (according to actual quantity)

Ribbon: 15 yuan/strip (according to actual quantity)

Activity promotion:

First, the SMS platform. From February 5th, SMS will be sent once a day, with different contents, and the activity notice will be sent to the target customers through intensive SMS.

Second, distribute publicity pages. The contents of the leaflet include: Valentine's Day promotion activities in xx Gold Store, gold underwear display on that day and on-site prize-winning interaction. From February 5 th, leaflets will be distributed in major shopping malls and places with heavy traffic.

Third, online publicity. Publish relevant information on free websites such as xx.

Fourth, media participation. On the day of the event, media reporters with large subscriptions such as xx were invited to write press releases to expand the visibility and influence of the event.

Pre-preparation:

First, the gold underwear show. After the mall is approved, contact the headquarters to apply for props and contact the advertising company to make an appointment for models.

Second, determine the preferential items. After the goods are updated, the specific contents of Valentine's Day offers and cooperative merchants' offers will be formulated.

Third, advertising companies submit interactive programs and preside over the process. Negotiate with the advertising company to determine the program flow and schedule on the day of the event. (It is required to promote the brand of xx in the interactive program. If the host introduces the history of xx, please ask the audience to answer, and the correct answer will get a small gift. )

Fourth, small gifts. Printing envelopes, gift boxes and other packaging, it is recommended to install cooperative merchant coupons, xx coupons or membership cards, small gifts and so on. (Small gifts need to be ordered online)

5. Write a leaflet and give it to the printing factory. After the activity content and preferential measures are determined, write an advertising copy and submit it for production.

Sixth, prepare the required props. In addition to the audio equipment provided by the advertising company, the company also needs to prepare: blackboard, adhesive tape, multicolored fountain pens, gift boxes, roses, cameras, registration books and so on.

Seven, lottery tickets should be printed in advance.

Eight, security issues. The clerk appointed by xx Gold Store is mainly responsible for the safety of gold ornaments, and needs the assistance of mall security.

Activity effect evaluation:

First, enhance brand awareness. Through the gold underwear show and other programs, we will expand the popularity and reputation of "xx Gold Store" in xx, let the people fully understand the long history and exquisite skills of xx Gold Store, and lay a solid foundation for future promotion.

Second, establish alliances with cooperative businesses. Jewelry and gold related wedding photography will establish a good cooperative relationship with xx gold shop through this activity, and create a win-win situation of enjoying customer resources for a long time.

Third, promote sales. Through preferential activities, free cards can attract a group of tourists and establish a member recommendation system. For example, introducing friends to buy jewelry, friends and myself can get certain rewards. Promote the overall sales of gold jewelry with various marketing models.

Valentine's Day Innovative Activities Planning Scheme 5 I. Promotion Purpose

Through the theme of "Romantic Tanabata Night", we can firmly grasp the psychology of "having a lover", carry out commodity promotion and publicity activities, attract passengers, improve visibility and achieve the purpose of sales. Vigorously carry out the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions.

Second, the promotion time

20xx August 16 XX August 20th.

Third, publicize the agenda.

20xx August 15 XX August 20th.

Fourth, the promotion theme

1, show love is reasonable.

2. Prepare enough gifts to let love announce the world.

Verb (abbreviation of verb) commodity promotion

"Qixi Valentine's Day" is a special festival for lovers to give gifts to each other. Therefore, the theme of commodity promotion should be "sentimental gifts", including ornaments, gifts, tokens of love, flowers, boutique series and so on.

All shopping malls should do a good job in the creative display of goods, highlight key displays, and ensure the sales of holiday goods.

1, special price of goods

During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.

2. Theme Exhibition: August1August 20th, 6xx.

The store displays the theme of Tanabata Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.

Requirements:

First, the theme display of Valentine's Day on Qixi, with exquisite ornaments in the store as the main display object.

B, each shop must pack at least 1 1 set of "jewelry" for theme display.

Six, "deep headdress bouquet"

1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with a fine art pen. Customers who buy jewelry above 80 yuan will be given a flower.

2. Make a price list of "affectionate headdress bouquet"

Prepare packing boxes and wrapping paper in advance, and do a good job of packaging.

3, free delivery service, jewelry requirements exceed 100 yuan, the delivery range does not exceed 2 kilometers.

Seven. Activity promotion:

1, couple balloon collision

Make 100-20xx balloons for Valentine's Day atmosphere layout and store shopping gifts (arranged by the store itself).

Cost 0. 155 yuan/set.

Step 2 give away your membership card

Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: August 16-20)

Pay attention to the registration of membership card information.

Eight. publicize

In order to strengthen the influence of the event, we should do a good job in publicity and attract more customers to actively participate in holiday promotion. Shopping malls are free to choose local media. Examples: evening paper, TV subtitles, DM delivery, etc.