The first purchase is more rational, and the purchase loves luxury. The polarization of car purchase consumption at Dahe Auto Show is obvious.

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On July 6th, the four-day 2020 Spring Yamato International Auto Show came to a successful conclusion. Many consumers grabbed the benefits at the auto show and bought their favorite cars. Judging from the transaction of this auto show and the models purchased by consumers, the post-epidemic consumption polarization trend in the automobile era is obvious.

The first purchase just needs to be more rational, and buying a car can save money.

The COVID-19 epidemic made many people realize the importance of owning a car at a critical moment, which also made the car-free families just in need choose to buy another car for their families at this Dahe International Auto Show.

"I used to think it was convenient to go out by bus or subway, but this epidemic really made me feel that there should be at least one car at home." Mr. Sun, who booked a car at the auto show, said that LaVida was chosen repeatedly because of the limited budget. "Before my friend bought LaVida, the car price was hundreds of thousands. This auto show, I calculated, including the car price, taxes and fees, insurance, and the landing price is almost hundreds of thousands.

"Consumers are more cautious and rational in spending money than before." Exhibitors of SAIC Volkswagen said that they found that many consumers, especially those who bought cars for the first time, preferred the low-middle version in the configuration choice of the same model. "Compared with before, people are willing to spend more money to pay for high allocation. Now everyone is more rational and feels enough."

Dongfeng Nissan exhibitors also told reporters that at this auto show, they found that the number of first-time car buyers with a budget of 80,000 ~ 65,438+0.5 million yuan increased significantly. "These consumers really just need customers. Under the background of normalization of epidemic prevention, it is undoubtedly safer and more convenient for everyone to travel by car, but they are also more sensitive to price and pay more attention to cost performance. "

At this Dahe International Auto Show, the cost-effective models within 654.38+ 10,000 yuan, such as Yinglang, Kia K3, Knight, etc. , has become the main choice for first-time buyers.

Redemption and consumption upgrade, luxury cars are more concerned.

1.6 million yuan to buy Audi Q2L, and more than 200,000 yuan to buy Mercedes-Benz GLB, Volvo XC40, Cadillac XT4, finidi Q50L…… ................................................................................................................

Ms. Fu originally planned to change a joint-venture SUV of more than 200,000 yuan, but after visiting the Yamato International Auto Show, she found that she could directly change it into a luxury car by adding tens of thousands of yuan. "We have been driving for more than ten years before considering changing cars. This time, I bought a Mercedes-Benz in one step, which saved the trouble of changing, and my family felt it was worth it. "

"The decline in the price of luxury cars has made consumers more willing to choose between buying and not buying." Cadillac exhibitors said that the car consumption in the luxury car market has been significantly upgraded. "Many consumers who originally planned to switch to a joint venture model of 200,000 yuan are more willing to spend tens of thousands of yuan to switch to luxury cars in one step."

Mercedes-Benz exhibitors said that among the consumers who bought cars in previous years, many vehicles have entered the redemption cycle, and consumption upgrading is inevitable. They have introduced diversified financial service policies according to the different needs of customers. For example, Mercedes-Benz GLB can drive away with a down payment of 45,000 yuan, which not only lowers the threshold for car purchase, but also facilitates the arrangement of customers' funds. More importantly, there is no financial procedure, which attracts more consumers.

After 90, young people are willing to pay for the value and quality.

A new generation of Mazda 3, Jing -X7, Xinxuanyi, Dongben UR-V ... At this Yamato International Auto Show, younger and more scientific models are deeply concerned by young consumers. The post-90s consumers, who are becoming the main consumers in the automobile market, have also become another remarkable performance of the current automobile consumption upgrade.

"Young people look good when they buy a car. They have higher requirements for appearance. " Geely Automobile exhibitors said that young people are concerned about the personalization and fashion of appearance, but they are also pragmatic. "They are also very concerned about the internal quality of vehicles, such as performance and reliability. When they think this car is suitable, they are willing to pay for this better quality and experience. "

"Their concern for car models begins with their superficial value and they are loyal to their quality." In the view of modern exhibitors in Beijing, the consumption attitude of the post-90 s young people is more rational, and most people will not blindly follow the trend or compare with others. "They are willing to spend on things that really attract them, but they seldom waste money and pay more attention to quality."

MPV, SUV seven-seat version, favored by second-child families.

Seven-seat vehicles, such as Chevrolet Trailblazer, Changan Ford Explorer and SAIC Volkswagen Wei Ran, have become the key vehicles to be considered when the second-child family of Dahe International Auto Show redeems or increases their purchases.

"Although there are two cars at home now, since we have two treasures, the whole family has been embarrassed to travel. It is a waste to drive two cars." At the auto show, Mr Miao aimed at the explorers. "The space is big enough, the performance is better, and the sense of science and technology is strong. The key is the right price. " In this regard, Changan Ford exhibitors also said that during the entire auto show, explorers were their best-selling models.

Similarly, IKEA-friendly models such as SAIC-Volkswagen Wei Ran, Buick's new generation GL8, Dongfeng Honda Ailishen and GAC Chuanqi GM8 have also become the focus of consumers with multiple car needs.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.