The Development Course of Baigou International Luggage City

From September 16 to 26, it was hosted by Hebei Provincial People's Government, China Light Industry Federation and china leather Industry Association, with Baoding Municipal People's Government and China Light Industry Exhibition Center as co-organizers. The 7th Baigou International Luggage and Clothing Festival sponsored by Baiyangdian Hot Spring City Management Committee was held in Baigou, the capital of luggage in China.

The theme of the 7th Baigou International Luggage and Clothing Festival in 2008 is "New Baigou, New Brand, New Business Opportunity, New Style", which aims to expand "Baigou? The popularity and influence of Baiyangdian Hot Spring City at home and abroad will promote economic and trade exchanges, expand investment attraction, and thus accelerate the pace of building a sub-central city of Dongbao.

During the luggage and clothing festival, product display, trade negotiation, project signing, foundation laying of major projects, opening ceremony of six major shopping malls, luggage design grand prix, tourism and cultural festival and other activities were held respectively, and the "Baigou Development Forum in the 30 Years of Reform and Opening-up" and the "First China Luggage Capital Development Forum" were held. During the same period, CCTV TV Model Contest, Miss Bikini International and colorful large-scale cultural performances were also held. We experienced the unique culture with all the guests and merchants at home and abroad, and ignited the passion of prosperity.

By china leather Industry Association, Baigou? The first "China Luggage Capital" Development Forum co-sponsored by Baiyangdian Hot Spring City Management Committee aims to systematically summarize and review the development process of Baigou luggage industry in the past 30 years of reform and opening up, analyze the problems and development opportunities in the development of Baigou luggage industry at this stage, find a breakthrough in the development of Baigou luggage industry, and promote the better, faster and healthier development of Baigou luggage industry.

Xu Yong, Vice Chairman of China Light Industry Federation and Honorary Chairman of china leather Industry Association, Li Yuzhong, Vice Chairman of china leather Industry Association, Ye Xiangju, Deputy Secretary General of china leather Industry Association and Director of Leather Professional Committee, Li, Deputy Secretary and Deputy Director of Party Working Committee of Baigou Baiyangdian Hot Spring City Management Committee, Deputy Director of Baigou Baiyangdian Hot Spring City Management Committee and Dong Wenjie, Mayor of Baigou Town, Jian Xu, deputy mayor of Baigou Town and economist of China International Capital Corporation, Zhang Xiaoyu, vice chairman of Fujian shishi city Shoes Co., Ltd., Shi, chairman of Jiaxing Xinxiu Luggage Co., Ltd., brand manager of Qingdao Hengda Group Co., Ltd. and other guests attended the forum and delivered important speeches. In addition, experts from the leather industry at home and abroad, experts and professors from relevant universities, representatives of Baigou luggage enterprises, Baigou luggage trading city, international luggage city, directors of chambers of commerce and representatives of merchants also attended the forum. The forum was presided over by Li Yuzhong, vice chairman of china leather Industry Association.

Li Luo, deputy director of Baigou Baiyangdian Hot Spring City Management Committee and mayor of Baigou Town, said in his speech that in recent years, Baigou Town has fully implemented the development strategy of "commercialization-industrialization-urbanization-internationalization", with huge market construction scale, strong industrial development momentum, rapid urban construction, sudden emergence of private economy and rapid development of luggage-led industry. Baigou luggage industry is market-oriented, constantly innovating business philosophy, increasing investment in science and technology, strengthening independent research and development and design of products, expanding production capacity, and constantly improving industrial scale and level.

In 2007, Baigou was awarded the title of "Luggage Capital of China" by china leather Industry Association. The implementation of Baoding's "one master and three times" urban development plan and "Baigou? After the construction of Baiyangdian Hot Spring City started, it provided a broader space for the open development of Baigou, and Baigou entered a brand-new development period. Facing the current opportunities and challenges, how to further enlarge and strengthen Baigou luggage industry, and promote the diversified development of Baigou market and the large-scale development of advantageous industries is an important topic before Baigou. The main purpose of holding the "China Luggage Capital Industry Forum" is to invite experts from all fields to make suggestions, help Baigou emancipate his mind, open up new ideas and better lead the development of luggage industry.

Dong Wenjie, deputy mayor of Baigou Town, said that Baigou is located in the hinterland of the Beijing-Tianjin-Baoding Triangle and is a famous commercial center in the north. The luggage industry is the core industry and pillar industry of Baigou. After 30 years of reform and opening-up, Baigou has formed a characteristic industrial cluster and a relatively complete industrial chain with the luggage market as the center, 5,000 mu industrial park and 1,000 enterprises as the industrial base, and radiating more than 500,000 employees in five surrounding counties and cities, more than 50 towns and villages. In 2007, the total output of luggage in Baigou has exceeded 450 million pieces, with a total output value of 6.8 billion yuan, accounting for 35% of the total social output value of Baigou.

At present, the situation of small-scale and large-scale luggage production in Baigou has not changed, but the production and business activities of enterprises have changed and are changing. The mode of production has developed from the initial family workshop production to standardized enterprise production; Products have developed from a single handbag to a full range of high, medium and low-grade products; The sales range has developed from the traditional domestic wholesale market to large and medium-sized cities in 30 provinces and cities across the country, and exported to the United States, Japan, Australia, Russia and other countries and regions 100. Product brands have developed from unlicensed, counterfeit and imitation brands to registered trademarks 1200, including 3 "Hebei Famous Trademarks", 2 "Hebei Famous Brand Products" and 2 "Leather Logo Products". Sales methods have developed from simple fair trade to today's agents, specialty stores, offices, online shopping malls and e-commerce. Baigou luggage industry began to form a headquarters economy and entered a new stage of development.

However, faced with the ever-changing international situation and the transformation and upgrading of domestic manufacturing industry, Baigou luggage industry is also facing unprecedented opportunities and challenges.

The luggage industry is a labor-intensive industry, which is bound to face the influence of low technical content, low employment threshold, low brand value, low export tax rebate, many industrial transfers, high labor costs, high raw material prices and high foreign trade barriers. These new problems and challenges have restricted the development of Baigou luggage industry to some extent. How to refine and build the core competitiveness of enterprise brands? How to cultivate, introduce, use and retain talents and standardize enterprise talent management? How to realize industrial upgrading and transformation? How do small and medium-sized enterprises deal with international finance? These are all urgent problems to be solved in the development of Baigou luggage industry.

Xu Yong, vice president of China Light Industry Federation and honorary chairman of china leather Industry Association, pointed out: At present, the export output value of luggage industry is gradually slowing down, and China's luggage industry still relies on the traditional development model of high quantity and low profit. As the "vanguard" in the development of luggage industry in China, Baigou should firmly develop its confidence, publicize its advantages through various channels, and further consolidate the domestic market with less quantity and more income; We should enhance our awareness of environmental protection, gradually realize standardized production and reach international common standards.

Baigou luggage industry should continue to adhere to the carrying capacity of the park, launch its own brand, promote the internationalization process and accelerate the market upgrade. At present, Baigou luggage industry is still in a state of large gathering of small enterprises, and the scale of enterprises is still the bottleneck of development. Baigou should make full use of the platform of the park, expand opening to the outside world, optimize the soft and hard environment, integrate resources, undertake industrial transfer, attract leading enterprises in the industry to settle in the park, play a leading role, and promote the faster development of a number of advanced independent brands; At the same time, strengthen the independent research and development ability of enterprises, improve the information network, introduce high-quality talents, set up standardized institutions, and promote the development of luggage industry to headquarters economy. Only by making our own brands bigger and stronger can the industry be further upgraded. To strengthen brand creation, it needs catchy brand name, accurate product image, perfect marketing network, unified brand and enterprise name and linkage brand creation mechanism.

How to expand the international market share? Xu Yong believes that the current international trade barriers show that the luggage industry is facing a critical moment from "internal support" to "external promotion". We should pay attention to cultivating talents with international vision, improve the international information network, set up Baigou R&D center and sales center abroad, or consider cooperating with world-class enterprises to acquire international brands at the right time according to their strength, or build Baigou luggage city in other regions. While consolidating the domestic market share, we should make full use of Baigou's regional economic and industrial advantages, open the door to the international market, and realize the better and faster development of Baigou's luggage industry.

Talking about the current macroeconomic situation, Xu Jian, an economist of China International Finance Corporation, believes that there have been many "first-time" phenomena in the world economy recently. All kinds of data show that in the future, global consumption growth will face the pressure of slowing down, and residents' disposable expenditure and consumption expenditure will also slow down, and the global economy is undergoing a rebalancing process.

In the short term, the inflationary pressure in China is still very high, and the economic growth is slowing down. The decline in economic growth this year is mainly affected by exports, and it will be more affected by investment and consumption next year, and corporate profits will further decline. With the development of Indian and other emerging markets, China will face increasingly fierce export competition. China should consider changing its economic growth model from export to domestic demand. Under such a macroeconomic situation, Baigou luggage industry must give consideration to both domestic and international markets, give play to its own advantages, and realize industrial scale and market diversification.

At the forum, Zhang Xiaoyu, vice chairman of Fujian shishi city Footwear Co., Ltd., Shi, chairman of Jiaxing Xinxiu Luggage Co., Ltd., and the brand manager of Qingdao Hengda Group Co., Ltd. also expressed their opinions on key topics such as industrial transformation and upgrading, building core brands, standardizing enterprise personnel management, doing a good job in quality management, and coping with the current economic situation.