Shooting skills of TV advertising lens transition

Shooting skills of TV advertising lens transition

Television media has become the most popular and influential media form at present. The following are my methods and skills in the post-film work. Welcome to read!

Shake the lens skills:

People's visual habits are brought into play, and the position of the camera does not move when using panning technology, which was initiated by French photographer Dixon in 1896. It's just that the lens changed the direction of shooting, which is very similar to standing still and turning your head to see things. You can shake it left and right. There are several kinds of shaking lenses. You can also rock up and down, tilt or mix with the moving lens. The function of panning is to let the audience show the scenes to be shown one by one. Slow panning skills can also cause prolonged space-time effects and give people an impression.

Lens shifting skills:

Imagine shooting with a "moving film camera". This lens technique was inspired by French photographer Promio on a yacht in Venice in 1896. Let the fixed object move "so he pioneered the lateral moving lens in the movie", that is, put the camera on the moving car and shoot to one side of the track.

The lens moves, and the mobile shooting is mostly dynamic composition. When the subject presents a static effect. Make the scene pass through the picture in turn to produce the visual effect of patrol or display; When the subject is dynamic, the camera moves with it, forming a visual effect of following. It can also create a specific mood and atmosphere. When moving the lens, you can use other moving tools besides trolleys laid on the track, such as airplanes in aerial photography, trains and cars in the wilderness. Its movement can be roughly divided into lateral movement and deep movement according to the direction of movement. When the camera is not moving, changing the focal length or moving the subject in the background can also achieve the effect of moving the lens.

Follow the camera skills:

There are push-pull, swing, lifting, rotation and other forms. Follow-up keeps the moving subject unchanged in the picture, that is, the camera follows the moving object to shoot. The foreground and background may change from time to time. This shooting technique can not only highlight the subject in motion, but also explain the direction, speed and posture of the object and its relationship with the environment, making the movement of the object coherent and conducive to expressing the mental outlook of the characters in the dynamic.

Lift the lens:

A method of representing a scene from multiple viewpoints. This lens technique refers to the picture taken by a camera moving up and down. Its changing skills include vertical direction, oblique lifting and irregular lifting. Constantly changing the camera's height and tilt angle will give the audience a rich visual experience. If skillfully used, it can enhance the illusion of spatial depth and produce a sense of height. If the lifting lens moves properly in speed and rhythm, it can creatively show the emotional appeal of a plot. It is often used to express the development law of events or the subjective emotions of the subject moving up and down in the scene. If we can combine the skills of other lenses in actual shooting, we can show changeable visual effects.

Lens throwing skills:

It means not to stop after a painting is finished. This skill requires a higher photographer. The lens quickly "shakes" in another direction, so that the picture of the lens becomes another content, and the content taken in the middle becomes blurred during the shaking process. This is also very similar to people's visual habits, much like I suddenly turn my head to another thing when observing things, which can emphasize the transformation of space and the juxtaposition of different scenes at the same time.

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