Traditional Culture Encyclopedia - Photography major - What is the major of advertising in changchun university of science and technology?
What is the major of advertising in changchun university of science and technology?
Under the faculty of arts,
There is an advertising major.
Main course:
Introduction to communication, introduction to advertising, advertising planning and creativity, Chinese and foreign advertising history, advertising psychology, new media advertising, advertising copy writing, advertising media research, advertising photography, computer graphic design, advertising effect testing, market research and analysis, public relations, marketing, network communication research, integrated marketing communication, etc.
Employment destination:
Large and medium-sized advertising companies at home and abroad, advertising departments and advertising supervision departments of various media, market consulting institutions, enterprises and institutions, government agencies and departments related to cultural and creative industries are engaged in market research and consultation, marketing promotion, advertising planning, advertising design and production, and media operations.
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