Traditional Culture Encyclopedia - Photography major - Please explain what kind of advertising shooting belongs to?
Please explain what kind of advertising shooting belongs to?
The main function of photography is to convey information, so advertising photography belongs to the category of practical art. From the perspective of modern communication function, advertising photography can also be called the art of information transmission. Advertising photography must aim at the actual communication effect, have a very clear market goal and propaganda purpose, require shooting and production for the target market and target users, and pay attention to practical results. Advertising photography must convey information clearly and accurately. Although its evaluation criteria also attach importance to ideology and artistry, its commercial factors should be considered at more levels. The practicality and utility of photography The advantage of advertising photography for glass products lies in attracting more people's attention and arousing people's desire to buy goods. Its practicability is obvious. The criteria for evaluating advertising photography are based on the results at the end of the whole advertising promotion activity, and the economic effect and social effect are the criteria for testing the advertising effect of advertising photography.
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