Please explain what kind of advertising shooting belongs to?

Advertising photography is photography with commodities as the main shooting object, which reflects the characteristics of commodity shape, structure, performance, color and use, thus arousing customers' desire to buy. Advertising photography is an important means to spread commodity information and promote commodity circulation. With the continuous development of commodity economy, advertising is no longer a simple business activity, it has become a mirror of real life and an important means and medium of advertising communication. Advertising photography is a category of photography at first, but it is closely related to advertising. Many people regard advertising photography as pure artistic photography, which is actually a mistake. Although advertising photography and artistic photography are inextricably linked, they are actually different. The role of advertising photography is very clear: to publicize the image of goods, introduce the characteristics of goods, and arouse consumers' desire to buy. In the era of fierce commodity competition, excellent advertising photography is an important link and means to increase competitiveness.

The main function of photography is to convey information, so advertising photography belongs to the category of practical art. From the perspective of modern communication function, advertising photography can also be called the art of information transmission. Advertising photography must aim at the actual communication effect, have a very clear market goal and propaganda purpose, require shooting and production for the target market and target users, and pay attention to practical results. Advertising photography must convey information clearly and accurately. Although its evaluation criteria also attach importance to ideology and artistry, its commercial factors should be considered at more levels. The practicality and utility of photography The advantage of advertising photography for glass products lies in attracting more people's attention and arousing people's desire to buy goods. Its practicability is obvious. The criteria for evaluating advertising photography are based on the results at the end of the whole advertising promotion activity, and the economic effect and social effect are the criteria for testing the advertising effect of advertising photography.