How can the sales of wedding photo studio communicate with customers to order more orders?

What is the wedding photo studio fighting for? Quality, service, price or gift? In fact, it is not comprehensive. Now, after more than ten years' development, the wedding dress industry in Chinese mainland has been relatively mature, and consumers' mentality has become more calm and rational. The future competition must be brand competition and comprehensive strength competition. What we are talking about here today is the success of taking orders in stores, so we must clarify several concepts: first, what is the customer? Customers are people who have bought the company's products and services. For us, customers are not God, but friends. Secondly, what does the wedding photo studio sell? Selling is the customer's demand, not exceeding the customer's demand, but selling a kind of trust. The key to success is how the clerk sitting next to the customer wins the "trust" of the customer. A shop should not only be a waiter or an introducer, but also be a consultant to customers, that is, give advice, make suggestions and even make decisions for customers. The premise of all this is that before selling products, store employees should first sell themselves, gain customers' trust in a short time, become customers' friends, and take orders as humanely as possible, instead of taking orders through cold negotiations. Then let's learn more about the basic sales process of receiving orders first! !

The first step is to open the guest's heart.

As soon as the guests came in, they heard the voice of "welcome" one after another. The employees in the store warmly greet each other, shake hands, introduce themselves, get to know each other, call each other names and praise each other. In the subsequent negotiation process, they should constantly praise the guests, quickly open their hearts, create a lively atmosphere at the scene, and establish a good impression of the store! Participate in the conversation as a friend and build feelings with the guests, not just pay attention to the price.

Disarm the guests

The guests all come to the door with a comparative mentality (not losing money by shopping around) and a defensive heart (afraid of being slaughtered). We should first make a psychological analysis of the guests, then judge their spending power from the aspects of industry, position, income, etc., then judge the customer's demand point, see if the customer is interested in clothing, photos, beauty cosmetics or brands, and then make a professional expression to disarm the customers.

The third step is to establish a sense of professionalism and trust.

Shops should have a deep understanding of the contents and products of the set meal, and use appropriate speech and body language, with eye contact and other communication skills to serve customers confidently and enthusiastically, which will certainly establish a sense of professionalism and trust. Guests trust three kinds of stores: (1) enthusiastic and active, lively and lovely; (2) Strong affinity and honesty; (3) Words carry weight and can make decisions. Basically, the store should not be too smart in front of the guests, so as not to aggravate the defensive psychology of the guests.

The fourth step is to find the key point to solve the problem.

Shops should learn to listen, which also shows respect for customers. By observing and judging customers' material and spiritual needs, we emphasize value rather than price, reasonably understand customers' concerns, tentatively ask questions, help ourselves understand the crux, encourage guests to speak, form good interactive communication, try to consider problems from the customer's point of view, be calm and patient, and don't deny customers in a hurry.

Step 5: Brew a deal opportunity.

This step is the ultimate goal. The shop assistant, with a warm, sincere and sincere attitude, uses professional sales skills and the mastery of the guests' personal hobbies, with the help of a good environment atmosphere, combined with the use of fake billing, arranging shooting time, or taking the initiative to sign concessions, to test the guests' reaction, brew the opportunity to clinch a deal, and make a beautiful ending and a smooth transaction. If the deal can't be concluded in the end, specialty store should express the sincerity of taking the order, leave the other party's phone number, and start tracking from the next day.

Step 6 clinch a deal

An excellent shop assistant is not only responsible for taking orders, but also responsible for his own customers, fulfilling his promises, fulfilling the entrustment of customers, becoming a friend who makes happy events and a witness to happiness.

The information comes from wed 1 14 forum on marriage and love.