Mid-Autumn Festival platform activity plan

Model essay on Mid-Autumn Festival platform activity planning (8 general remarks)

In order to ensure that the activities can be carried out in an orderly manner, it is essential to make an activity plan in advance. The content and form of the activity plan should focus on the theme of the activity, and finally achieve the purpose or significance of the activity. How to make an activity plan? The following is a sample essay (generally 8 articles) of the Mid-Autumn Festival platform activity plan I collected for you. Welcome everyone to learn from it, I hope it will help you.

Mid-Autumn Festival Platform Activity Plan 1 I. Purpose of the activity:

Through Mid-Autumn Festival promotional activities and advertising, on the one hand, it can gather popularity, stimulate consumption, increase sales revenue and profits, on the other hand, it can leave a good impression on consumers, strengthen the confidence of consumers and employees in Swan Lake restaurant, enhance brand awareness and good reputation, and affect consumers' brand loyalty.

Second, the theme of the event:

"On the Mid-Autumn Festival, the moon is full, and at this time, the horizon is * * *." Swan Lake helps you contact your family.

Third, the activity time:

9- 18——9-26 (exact time to be determined)

Four. Activity content

1, guess the activity on the spot

A lantern riddle area was specially set up, and a lantern (red light) cage with riddles was hung on the activity site. All riddles are not difficult, as long as the correct guesser can get the coupon of 10 yuan.

During the activity, 10 riddles can be displayed every day, and 20 riddles can be displayed during the Mid-Autumn Festival.

Lantern riddles are small woodcut cards, about the size of amulets, with simple appearance and collection value. On the one hand, it is the signboard of Swan Lake Restaurant, on the other hand, it is a riddle. If the guests guess correctly, they can take it down and send it to the prize-winning office, while the riddle card is wrapped in a red sachet and given to the guests. (Swan Lake logo is printed outside the sachet)

2. Giant moon cakes

Make a moon cake with a diameter of 2 meters, put it in the lobby for publicity, and distribute it to all guests on August 15.

Prepare cameras and printers, and provide services if guests want to take photos with giant moon cakes or theme layout areas. Guests who spend more than 500 yuan take photos for free, while other guests charge 5 yuan every time.

Contact the production of giant moon cakes in advance. If this restaurant can't do it, you can contact other places as a sales promotion point.

Giant moon cakes should have an auspicious name, and the specific name can be collected from the society and hyped by newspapers. It is confirmed that the adopter can get a table of reunion dinner on August 15 provided by Swan Lake, worth 288 yuan.

After 7: 00 pm on August 15, all guests who spend money in the restaurant can participate in the appreciation of giant moon cakes. Restaurant executives, employees and guests held a cake-cutting ceremony and delivered it to customers. Guests who cut cakes can also wait for an honor and personally give their own cut cakes to family and friends to express their affection.

Step 3 send peace

Set up a Mid-Autumn Festival theme area in the dining hall, with the moon, rabbits, Chang 'e, WU GANG, osmanthus trees and other themes as the layout. The production material is foam and other items, which are surrounded by the concierge bar and cannot be close.

Amulets are hung on the decorative osmanthus trees in the hall, symbolizing peace, reunion and preciousness. Amulets made of HongLing and Xiao Mu cards are novel in shape and have their own characteristics. All guests dining in the restaurant can choose a favorite amulet and give it to their family and friends, wishing them peace and happiness.

One amulet is given to each table, and can be sold if necessary 10 yuan.

4. Family reunion dinner

The chef will introduce the menu of reunion dinner on August 15, and the price ranges from 288 yuan to 2888 yuan (depending on the actual situation of the restaurant).

During the event, all guests who book a family reunion dinner below 500 yuan in the restaurant will be given a free fruit bowl, a photo with the restaurant set and a riddle on the lantern.

During the event, all guests who book a family reunion dinner set above 500 yuan in the restaurant will be given a luxury fruit bowl, a Swan Lake moon cake gift box, a photo with the restaurant set and a riddle on the lantern.

During the event, all the guests who book a family reunion dinner package of 65,438+0,000 yuan will be given a luxury fruit bowl, a luxury Swan Lake moon cake gift box, a photo with the restaurant set, a free solve riddles on the lanterns and a handwritten blessing lantern.

5, couple banquet

The chef will introduce the menu of the couple banquet on August 15, ranging from 58 yuan to 588 (depending on the actual situation of the restaurant).

Guests who book a couple banquet package will receive a free fruit bowl, a free photo with the restaurant set and a free solve riddles on the lanterns.

Step 6 turn on the light

At 9: 00 pm on the day of the event, 50 red lanterns were made and set off by the restaurant. Anyone who orders a reunion dinner in the restaurant for more than 1000 yuan can write a blessing in person and hang it on the Kongming lantern to pray for happiness, symbolizing a bumper harvest every year.

Or, if it is not feasible to fly Kongming lanterns, we can also consider putting the river lanterns in the pool in front of Swan Lake restaurant.

Verb (abbreviation of verb) activity promotion

1. Place outdoor advertisements near the gates of restaurants, railway stations and bus stations (outdoor advertisements are mainly in the form of spray painting and banners).

2. Combination of TV, community banners and newspaper advertisements.

3, you can try mobile phone short message advertising, focusing on the old customers of the original restaurant, paying attention to the use of appropriate language, mainly introducing the latest activities of the hotel.

4. Flyer advertisements are also acceptable, but the quality of flyers must be high.

Other suggestions on intransitive verbs

1, equipped with a computer in the service hall to keep some key customer information at any time. Input the customer information into the database (the key is the customer's name and mobile phone number) for future promotion services (this content can be refined later).

2. Take some incentive policies for waiters and related staff to arouse their work enthusiasm (this content can be refined later); Put some high-end music in the hall; The speed of serving must be fast; The layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the flavor of the Mid-Autumn Festival.

3. Encourage ordering in advance and give a discount of 8.8%.

4. During the activity, you can return coupons to retain old customers, maintain good relations with old customers, improve the rate of return, and lay a good foundation for the upcoming National Day. Coupons can be used from June 10 to June 1, indicating the use period, no cash exchange, no takeout, etc.

Mid-Autumn Festival platform activity plan II. Activity time:

Second, the purpose of the activity:

Shenglong Supermarket will meet you in this beautiful autumn. On September 8th, we will celebrate the Mid-Autumn Festival and National Day with you. Feel the harvest and mature charm brought by autumn.

Third, the theme of the event:

Have a good month, get together, give gifts and be happy again and again.

Fourth, the store furnishings:

There is a special Mid-Autumn Festival gift monopoly area in the store, which is displayed according to the brands of moon cakes, health products and alcohol, and a special person is appointed to be responsible for the promotion of gifts. The planning department is responsible for the decoration of the Mid-Autumn Festival gift area, which requires eye-catching in the store to attract customers.

Verb (abbreviation of verb) propaganda mode:

Mid-Autumn Festival is the golden period of sales. In order to seize market share quickly and effectively, we send short messages to customers and potential customers.

Activity of intransitive verbs:

Ichiji

When shopping in 30 yuan at one time, you can get 1 Mid-Autumn Festival gift certificate, 2 60 yuan, and a single receipt is limited to 5 at most;

A. This gift certificate can be sent to 3 yuan when purchased from the designated mooncake gift box; (This coupon can only be used during the activity)

Designated moon cake varieties are:

B Health products or wine (designated commodities) can be used in 0 yuan, 2 yuan and 3 yuan respectively. (This coupon can only be used during the activity); Buying wine is a brand.

L mid-autumn festival gift certificate

Class A health care products or alcohol can be deducted 1 yuan.

L sheng

Class b health care products or wine. This ticket can reach 2 yuan.

LC health products or wine. This ticket can reach 3 yuan.

double happiness

If the words in the lower right corner of your Mid-Autumn Festival gift certificate can spell "Dragon Rise Reunion Award", "Dragon Rise Celebration Award", "Reunion Award" and "Celebration Award", then congratulations, you won our third prize again. The winning conditions and awards are set as follows:

A. The reunion prize is a prize (gift certificate and cash) worth 20xx by combining the words "group, circle and prize".

B holiday prizes are gifts (gift certificates, cash) worth 65,438+000 yuan.

C. The Dragon Promotion Award consists of three words: "promotion, dragon and prize", and is awarded to gifts (gift certificates and cash) worth 12 yuan.

D. Happy Award is any one of the seven words "health, dragon, prize, group, yuan, youth".

The prize value is one 3 yuan mooncake gift package (before September 28th).

The prize value 1 yuan is a Shenglong shopping voucher (after September 28th).

Award preset: a * * *100; b * * * 1000； c * * * 10000；

Seven, the cost budget:

Banner:10m x6 Yuan/strip x26 = 1500 yuan.

Mid-Autumn Festival gift certificate: 0. 1 yuan/piece x 65438+ ten thousand = 65438+ ten thousand yuan.

Flag: 2.5 yuan/x 1000 = 2,500 yuan.

DM News: To be determined; Advertising expenses: newspapers and television, to be determined.

Eight. Remarks:

1, Mid-Autumn Festival gift certificates are customized and printed in different places. Planning department is responsible for design and contact printing;

2. The cashier is responsible for collecting Mid-Autumn Festival gift certificates.

3. Flag hanging and DM newsletter planning department is responsible for taking photos, designing and typesetting, and contacting printing. Distribution centers and shops organize goods.

The chain store is responsible for the banner of each store.

5. Set up a special prize exchange counter at the entrance of the supermarket.

6. The Mid-Autumn Festival gift certificates in shopping malls are registered by the supermarket management and recycled after work.

Mid-autumn festival platform activity plan 3 xx hotel celebrates the festival with all dear customers and guests. Welcome to our shop. In this colorful Mid-Autumn Festival, our store has prepared many surprises to celebrate the festival.

I. Purpose

Promote yourself through the festive atmosphere and improve the visibility of the company. Lay the foundation for the popularity after the holiday.

Second, thought.

Since the Mid-Autumn Festival began, it has become a traditional festival in China. As a festival popular side by side in this city and rural areas, it can be said that it is a good opportunity for all businesses to try their best to create value.

Since we started business, we have been influenced by many conditions. The business situation has been unsatisfactory, and our brand image has not been well spread by consumers.

The successive arrival of two festivals is a major turning point for us. We must let our customers get some value from us, so the main purpose of our Mid-Autumn Festival activities is to make a beer and create a popularity afterwards. I believe that by strengthening the service quality, performance lineup, preferential gifts and external advertising, it will bring consumers a brand-new feeling.

Third, the website layout

Mid-Autumn Festival is a traditional festival for China people. In terms of fabric, it should not be different and really popular. It should be mainly festive and red. In order to reduce the cost of cloth, you can use some Mid-Autumn Festival and other scenery.

1, the periphery is mainly elastic, mainly to fill some empty places, so that the whole site becomes fuller and will not appear monotonous.

2. Around and at the top of the stage, some golden balls and VCD discs can be hung to supplement the refraction of light and increase the effect of on-site lighting.

3. Some lanterns can be hung on the surrounding ceiling to render the atmosphere of Mid-Autumn Festival. It can be taken down during the National Day and reused during the Spring Festival.

4. You can hang some national flags on National Day to add the atmosphere of the motherland's birthday.

5. You can make large posters on the right glass and running water glass at the entrance to indicate the activities of the festival.

6. Hang the words "Happy Mid-Autumn Festival" and "Celebrate National Day" in a conspicuous place beside the DJ table.

7. Festival prizes are displayed at the entrance of the gate.

8. Post advertisements on stairs and conspicuous places.

Four. special offer

All consumers can book a special snack from the company before X.

1. Arrange the chef to provide two Mid-Autumn Festival specialties or snacks for each person.

On the night of Mid-Autumn Festival, every table will receive a moon cake in a box.

3. Send equivalent coupons with face value of 50 yuan when spending in 200 yuan.

4. Send a bottle of beer to the lucky draw at the party.

5. Send coffee coupons to some young ladies with spending power and potential.

6. Ask beer sponsors to give small gifts to consumers who consume Maotai beer that night.

Consumers from 7.9: 00- 17: 00 can get a Mid-Autumn moon cake and a special snack.

8. Award setting

X month x day: 3800 yuan.

X month x day: 3800 yuan.

X month x day: 1800 yuan.

X month x day: 1800 yuan.

Verb (abbreviation for verb) the schedule of the day of the activity

09: 00- 17: 00 business hours during the day.

18: 30-2 1: 00 pop music, slow music.

2 1: 00-24: 00 singer, steel pipe show, slow shake.

00: 00-00: 20 activity lottery.

00:20- End the slow roll.

Mid-Autumn Festival Platform Activity Plan IV This activity is held in the form of a fraternity, and relevant leaders of OCT, OCT residents and surrounding businesses are invited to participate. The whole party included cultural performances, tea ceremony performances, sharing the extra-large moon cakes made by the mooncake merchants of Causeway Bay Mid-Autumn Festival, and some publicity about the corporate culture of Causeway Bay. Everyone shares a moon cake, which means reunion and the same theme of Mid-Autumn Festival. Through good organization, the party will be turned into an elegant and harmonious OCT Causeway Bay Mid-Autumn Festival Friendship Association.

I. Purpose

1. Through this activity, the visibility of OCT and OCT Causeway Bay will be enhanced, and the communication and contact between residents in Causeway Bay and OCT will be enhanced.

2. Through the cooperation with brand mooncake merchants, establish a good business interaction relationship, add more cultural connotations to the brands of both parties, and establish a good corporate image of both parties.

3. Enrich the cultural life of community residents through performing arts and participating in activities on the spot.

4. Through the development of this activity, we will create news hotspots and form a certain influence through various media reports.

Second, the theme of the party.

Enjoy tea and the moon, and spend the Mid-Autumn Festival in xx Bay.

Third, time.

Mid-Autumn Festival 7: 00 pm to 9: 00 pm

Fourth, location

Xx Bay Ecological Square in xx City

Verb (abbreviation for verb) organizer

Xx City, xx Bay, xx City Property, brand moon cake merchants.

Content of intransitive verbs

1. Colorful cultural performances: invite professional cultural groups to perform or cooperate with OCT community, and invite owners with literary expertise to participate in the performances in conjunction with OCT Property.

2. The brand moon cake company that hosted the party provided "extra large" moon cakes in the party, and provided some knowledge materials about moon cakes in the party program for publicity.

3. Invite brand tea merchants to hold tea ceremony performances in the fraternity, and introduce some knowledge about tea to the audience in the program. Provide tea and tea sets for the fraternity.

4. Invite relevant leaders of OCT and surrounding merchants to participate.

5. Invite all media reporters to participate, and effectively use the media to expand influence.

Intransitive verb propaganda media

Newspapers: xx Special Zone Daily, X Daily, xx Business Daily, xx Evening News, xx Metropolis Daily, xx Daily and X Daily.

Publication: xx City Home

Network: xx Intranet

Others: posters, ink paintings, banners.

Mid-Autumn Festival platform activity program 5 I. Purpose of the activity

1. Seize the business opportunity of Mid-Autumn Festival promotion, avoid vicious competition of "price competition" and "competition for customers" through the innovation of activity content and object, give customers freshness and stimulate consumption desire;

2. Increase the number of online shop views to attract new customers;

3. Establish the reputation of online stores and enhance customer loyalty;

Second, the theme of the event

Love life and show love sincerely.

Activity (1) Theme: Love is the Mid-Autumn Festival, courtesy is reciprocal to show love.

Third, the activity time

Year 65438+1October1-65438+1October 8th (Mid-Autumn Festival).

Fourth, the active object.

For female customers aged 20-30.

Verb (abbreviation of verb) activity content

Special offer of "Love is Mid-Autumn Festival, courtesy is reciprocal"

1, full 100, send 10 yuan coupon, you can use this coupon of 10 yuan to spend in the store.

2. When shopping is over 100, 2 yuan will send necklaces, and when shopping is over 200, 5 yuan will send scarves.

3. Free delivery and free gift boxes when shopping is over 150 yuan.

As long as you are a member of our store, you can get points when you shop in our store, and then convert them into products I sell.

5. Holiday shopping vouchers can be given when shopping in 300 yuan, and holiday shopping points will be doubled.

6. During the activity, each couple customer will receive a token of love card and participate in the "Best Love Words" selection activity, and have the opportunity to get a beautiful prize.

Popularization of intransitive verbs

1, key time for publicity: 2 days before the event; After Mid-Autumn Festival 1 day;

2, propaganda means:

A, QQ Group B, Blog, Posting C, Want Want Group.

Mid-Autumn Festival Platform Activity Program 6 I. Theme: "Celebrate Mid-Autumn Festival and Welcome National Day"

Second, the purpose of the activity: to enliven the festive atmosphere of the office building.

Three. Time and place of activity:

Time:

September 29th11:30 ~13: 00.

Venue: Building 2, Wisdom Valley 1 Floor Hall

Fourth, pre-publicity:

1, pushed by WeChat official account;

2. WeChat group promotion;

3. Electronic water brand promotion (complete the design one week in advance and put the design on the electronic water brand);

Verb (short for verb) activity:

1. As shown in the attached figure, the venue is divided into three areas: code scanning prize area, hoop game area and lantern riddle game area;

(1), scan the code to receive the prize.

Staffing: 2 people

1 person is responsible for distributing code scanning gifts and tickets for hoop games, 1 person is responsible for checking riddles and distributing riddles to solve riddles;

Materials:

(1), 2 folding tables and 2 chairs;

(2) QR code;

(3) Some moon cakes in bulk and three food ceramic plates:

(4) A set of blue and white porcelain gift boxes (one bowl and one spoon) x70 sets (solve riddles on the lanterns Prize);

(5) 200 tickets for the hoop competition (according to the screenshot of the QR code);

2, ring ring game area:

Headcount: 1 person;

Responsible for maintaining the order of the ring game area, recycling the game tickets, issuing plastic rings and supplementing gifts.

Materials:

(1), color tape (specification: width 5cm, 10m/ roll) x3 roll;

(2) x 1 folding table;

(3) Plastic ferrule (specification: diameter15cm) x100;

(4) Description of the play KT board and exhibition stand (5) Prize setting: succulents (10 yuan x20), mugs (20), LED nightlight (20), fingertip gyroscope (10), desktop humidifier (5), charging treasure (5) and mouse (5).

Note: See the attached figure for the size of the site. A * * is equipped with 25 prize slots, and a * * * is equipped with 85 prize slots, which are arranged in an array of 5 rows and 5 columns, and the edge lines are marked with 5cm wide ribbons. Participants participate in the game by paying attention to the "game participation coupons" collected in the QR code attention area, and each coupon can receive 2 rings. If the player wins the prize, the staff will give it to the player. The work of sticking colored tape on the field line should be completed at least 2 days in advance.

3. Solve riddles in the lantern game area:

Headcount: 1 person;

Responsible for maintaining order in the riddle game area.

Materials:

(1), metal truss;

(2) Mystery paper: 70 lanterns (see attached figure for dimensions and specifications)

(3) Play the KT board and display box.

Note: The metal truss and three long lines are arranged three days in advance. If participants know the answer, they will tear up the selected riddle and tell the staff the number and answer at the prize table. If the answer is correct, they will get prizes on the spot.

Material summary:

(1, 2 folding tables and 2 chairs;

(2) QR code;

(3) Some moon cakes in bulk and three food ceramic plates:

(4) A set of blue and white porcelain gift boxes (one bowl and one spoon, unit price 5 yuan) x70 sets (solve riddles on the lanterns Prize);

(5) 200 tickets for the hoop competition (according to the screenshot of the QR code);

(6) Color adhesive tape (specification: width 5cm, 10m/ roll) x3 rolls;

(7), folding table x1;

(8) Plastic ferrule (specification: diameter15cm) x100;

4. Play the KT board and display box.

5. Prize setting: succulents (10 yuan x20), mugs (20), LED nightlight (20), fingertip gyro (10), desktop humidifier (5), charging treasure (5) and mouse (5).

(1), metal truss;

(2) Mystery paper: 70 lanterns (see attached figure for dimensions and specifications)

(3) Play the KT board and display box.

Mid-Autumn Festival platform activity plan 7 I. Activity theme:

The full moon and Mid-Autumn Festival are high-end.

Second, the organizer:

XX bank organizer:

Third, the activity time:

XX year XX month XX day

Four. Location:

XX hotel conference hall

Verb (short for verb) The purpose of the activity:

On the new arrival, take the appreciation meeting as the communication platform, and have good communication and exchange with customers in watching high-quality cultural performances. Take the Mid-Autumn Festival reunion as an opportunity to create a harmonious division between CCB and customers' families, improve customer satisfaction, and enhance the bank's brand image and social influence.

Participants of intransitive verbs:

1, more than 450 VIP customers

2. Leaders and employees

3. Media reporters

Seven. Activities:

1. Watch the cultural performances of professional groups (invite professional performance groups to appear in variety shows with certain specifications and artistic taste, reasonable program collocation, appealing to both refined and popular tastes, lively atmosphere and interactive arrangement by customers).

2. Our employees gave a performance of 1 and sang "Grateful Heart", in which the heads of various outlets participated, mainly to express their gratitude to customers, interspersed with 1 people's true feelings, told unforgettable moments with real cases, presented flowers to customers on the spot, and expressed their gratitude to customers.

3. Customer participation plan (interactive games in which the whole audience participates, giving participation rewards).

4. Interspersed with lottery activities, grand prize 1, 4 first prizes, 8 second prizes and 20 third prizes, with prizes of different standards. 5. Arrange cold meals outside the entrance to prevent moon cakes and fruits from being placed to set off the festive atmosphere.

Eight, preliminary preparation:

1, internal organization: text category: leader's speech, host's cross talk, invitation letter, leaflets, etc. Items: 10 above game gifts, 10 love gifts, 36 lottery prizes, drinking water, lottery boxes, pats and lottery details. Personnel categories: program performers, service personnel, organization and coordinator.

2. External contact: venue: time, place, cost, audio and lighting equipment, venue layout, personnel preparation, etc.

Program preparation: invitation of performance groups, coordination of conditions and expenses, news media: two journalists from TV station and two journalists from newspaper office, 1 photojournalist.

Nine. Countdown arrangement: Countdown arrangement:

1. Set the venue 2 weeks in advance.

2. Determine the customer list two weeks in advance and send an invitation letter.

3. Arrange performance groups and programs two weeks in advance.

4. Do a good job in leading speeches and hosting cross talks 1 week in advance.

5. Gifts, giveaways and prizes should be prepared 1 week in advance.

6. Arrange the activity site (including indoor and outdoor banners, flower placement, stage sound debugging, etc.) 1 day in advance. ).

X. cost budget

xxx

Mid-Autumn Festival Platform Activity Program 8 I. Purpose

Promote yourself through the festive atmosphere; Improve the visibility of the company; Lay the foundation for post-holiday popularity.

Second, the website layout

Mid-Autumn Festival is a traditional festival for China people. In the layout, we should not be too unconventional. We should choose the scenery that can be used in the Mid-Autumn Festival, which is popular and festive, with red as the main theme.

1, the periphery is mainly elastic, mainly to fill some empty places, so that the whole site becomes fuller and will not appear monotonous.

2. Some golden balls and vcd discs can be hung around and at the top of the stage to supplement the refraction of light and increase the effect of on-site lighting.

3. You can make large posters on the right glass and running water glass at the entrance to indicate the activities of the festival.

4. Hang the words "Happy Mid-Autumn Festival" in a conspicuous place next to the dj station.

Festival prizes are displayed at the entrance of the gate.

Third, activity discounts.

1. On the night of Mid-Autumn Festival, every table will receive a moon cake in a box.

All consumers should book a special snack from this company before September 29th.

3. Arrange the chef to provide two Mid-Autumn Festival specialties or snacks respectively.

Anyone who consumes a bottle of Maotai beer will get a lottery ticket that night.