What are the specific contents of the cover design?

When designing a book cover, we should first grasp the basic elements of the cover, reflect the perfection of the basic elements, and add decorative and beautifying elements on the basis. Generally speaking, the basic elements of book covers mainly include words and graphics, and color is one of them. The use of color is also reflected in words and graphics.

The cover is the embodiment of the theme spirit of the book. No matter what the content of the book involves, its function remains unchanged. It reflects the theme and quality of books, the overall image of a book, and even the sales of books. It can be seen that the book cover is important to the whole book. When designing a book cover, we should first grasp the basic elements of the cover, reflect the perfection of the basic elements, and add decorative and beautifying elements on the basis.

Generally speaking, the basic elements of book covers mainly include words and graphics, and color is one of them. The use of color is also reflected in words and graphics.

1, the text of book cover design

The concise words on the cover mainly include the title of the book (including the title of the series and the subtitle), the name of the author and the name of the publishing house. These words left on the cover play an important role in the design.

In the design process, in order to enrich the picture, you can repeat the title, add pinyin or foreign language titles, or directories and appropriate advertising languages. Sometimes, in order to meet the needs of the picture, the author's name and publisher's name can not be arranged on the cover, so that they appear on the spine and title page, leaving only the essential title on the cover. Descriptive articles (publishing intention, catalogue of series, introduction of author), name of binding designer, ISBN pricing, etc. , according to the design needs, set on the back cover, back cover and inner page. Bright fonts are not determined by the style, style and characteristics of books. The arrangement of fonts is also as described in the advertising design composition. They are designed as points, lines and planes, organically integrated into the picture structure, and participate in various arrangements, combinations and divisions, resulting in interesting and novel forms that make people memorable.

2. Graphics of book cover design

The graphics on the cover, including photography, illustrations and patterns, are realistic, abstract and freehand. Specific realistic techniques are widely used in the cover design of children's knowledge books, popular science books and some literary and scientific books. Because it is easier for children and readers with low education to understand specific images. The use of specific pictures on the covers of science and technology books and some books on architecture and daily necessities has scientific, accurate and touching explanatory power. Cover design of some books in science, technology, politics and education. Sometimes it is difficult to refine the expression with concrete images, but it can be expressed in abstract form, so that readers can understand the meaning and get spiritual feelings.

The technique of "freehand brushwork" is widely used in literary cover, which is not just freehand brushwork that refines the original content like a concrete and abstract form. But in the form of iconicity rather than iconicity. Chinese painting has freehand brushwork techniques, focusing on grasping the expression of form and spirit, and gaining emotional appeal and touching association with concise methods. Some people call the change method of natural patterns "freehand brushwork change", and on the basis of simple natural forms, they exert their imagination and pursue the expression of formal beauty. Exaggeration, variation, combination. Using freehand brushwork as the image of the cover will make the performance of the cover more symbolic and artistic.