Brand naming of photographic equipment

Brands bear a lot of "identities" in the process of competitive marketing, but in any case, enterprises should understand that the ultimate goal of brand naming is to reduce the choice cost of consumers and guide consumers to choose their favorite products from many products. Therefore, for photographers, there are many photographic equipment products, among which brands play a guiding role. So, how to name the brand of photographic equipment?

Principles of brand naming of photographic equipment

1. Take root-follow the principle of category differentiation and tap the needs and customers of old categories.

For example, cameras and lenses, with the help of the photographic equipment association, differentiate users' needs for photographic equipment.

2. Good feelings-a more valuable expression angle

The brand naming method of photographic equipment can be extracted from our common edible oil brands. It is also butter extracted from plants. You call it margarine, and people are definitely not interested in it. If you call it vegetable butter, vegetarians may prefer it. And you can redefine vegetable butter as cholesterol-free, isoflavone-rich, etc., to better express such categories.

3. Straight-forward-directly targeting the characteristics of the brand, or visualization.

What was the name of the balance car before? This is called a somatosensory car, which is controlled by body induction. Most people feel the same as the "somatosensory" of the suitcase. We think a better translation should be called vertical driving, which is more vivid and straightforward.

4. Short-easy to remember and spread

Because customers can say two words instead of three. For example, there is a word difference between computers and computers, but now computers are used more frequently than computers.

The core of brand naming of photographic equipment

1. Identification, don't use uncommon words.

Occasionally using a few rare words in literary works can show that you have culture, but using rare words in brands is to expose your inexperience. The purpose of brand naming is to remind consumers of your brand. Although modern people generally have high academic qualifications, high academic qualifications do not mean that they know many words. To name the brand of photographic equipment, it must be recognized by people who have graduated from primary school, otherwise it is digging a hole for themselves. No matter how good the product is, no matter how big the channel is, it is difficult to establish a brand.

Don't drag on a foreign language if you can understand it.

More than a decade ago, it was very bluffing to register a divorce company in Hong Kong or the island and give it a domineering name in English, French or other languages. On the other hand, a real international brand honestly starts with a Chinese name. Named by the prophet. Com reminds us that if we can't read the brand name, where will there be word-of-mouth communication?

3. Remember and have general knowledge.

We can remember apples. When we go to the supermarket and pass by the fruit stand, we will think of apples, because apples are in life.

4. Try to be related to the product.

In addition to these three points, another point is that the brand name of photographic equipment should be related to the product. Brand equity is the association in consumers' minds, which triggers desire through specific situations. For example, a car called Mercedes-Benz is a driving experience; Shampoo is called Rejoice, which is a feeling of life. Jeans are called replay, which is a life attitude; The diamond ring is called IDO, which is a promise.

Matters needing attention in brand naming of photographic equipment

1. Envy foreign things.

Originally rooted in Hongmiao, China enterprises invented a strange, unforgettable and meaningless foreign name, pretending to be mysterious, and really thought that the foreign moon would be round.

strange

Use some uncommon words to name the brand of photographic equipment, thinking that others don't know it is just as cultural and connotative. As we all know, people don't bother to remember strange words at all.

3. Stiff imitation

Seeing that other companies have good names, they copy mechanically and change one or two words to become their own brands. Regardless of whether this is infringement. This will only make people feel that your company is inferior to others, otherwise how can you learn from others' names?

4. Too casual

Some people think that the name is just a code name, so just pick one, instead of chewing it carefully to simplify the meaning of the brand.