Traditional Culture Encyclopedia - Photography major - What's the difference between shooting artistic portraits and commercial advertisements?

What's the difference between shooting artistic portraits and commercial advertisements?

The difference between the two is that portrait photography is a photographer, who must have skilled shooting skills and techniques, including lighting, decoration, composition, color saturation, post-production, etc. Through a series of portrait creation, perfect portraits are presented to the world. The difference between shooting commercial advertisements is that when shooting commercial advertisements, photographers focus on the advertisements of merchants' products, take profit as the purpose, and take consumers' vision as the guide. When shooting commercial advertisements, photographers should highlight the special points of the products. The shooting of advertising photography involves a wide range. To a certain extent, businesses and customers decide what to shoot. Pay more attention to shooting and be good at shooting pictures with strong commercial atmosphere. No matter what kind of material a photographer shoots, he must rely on his own talent, understanding and keen observation to complete a perfect visual masterpiece. In reality, photography is interlinked, whether it is people photography or commercial advertisements, it is interrelated, such as shooting product advertisements, clothing exhibitions, celebrity advertising spokespersons and so on. There are people in this kind of advertisement. Photographers should not only highlight people, but also display products when shooting, which requires photographers to design perfect pictures skillfully and carefully to achieve the effect of promoting commercial advertisements!