Stationery promotion poster-how to give explosive stickers to stationery stores?

It is inevitable to design a promotion plan for a stationery store. Sanhe stationery often promotes sales. In fact, other stores also need these methods. Promotion is the fastest and most effective way to enhance popularity, but only if you know the promotion method, otherwise it may be counterproductive.

1, do a good job of publicity before promotion.

The smell of wine is also afraid of the depth of the alley. No matter how good the promotion means, consumers don't know, and they can only "stillborn". Doing a good job of publicity before promotion is the premise to achieve the promotion goal.

Generally speaking, the radiation power of a storefront varies according to its own strength, and the publicity work outside the radiation scope of the storefront can only be a waste of money, which does not play any substantive role. Promotion should be carried out within the radiation range of the store and targeted at the target consumers.

For powerful shopping malls, TV advertisements and powerful media can be used to convey information to consumers in all directions and through multiple channels, while ordinary small and medium-sized stores do not need to "fight", distribute leaflets around the stores, make full use of in-store broadcasts, posters, store signs and other resources, or use propaganda vehicles and other tools to achieve the corresponding goals. At present, the promotion policies of many shops are "come gently" and "go gently", which can't arouse a ripple in the crowd, and naturally it can't achieve the purpose of enhancing popularity.

2. Clever promotion policies

Whether the promotion method is reasonable or not is directly related to the promotion effect. When formulating the promotion policy, we must first investigate the target customer market, have an overall grasp, and then formulate relevant policies in a targeted manner, so as to get better results.

(1), and exert the charm of the bonus.

Every holiday, McDonald's stores are full of people. What is the reason? It turns out that it is not only healthy, convenient and delicious fast food that attracts diners, but also toys and gifts that attract children. Every toy has a different style and is very creative. The children's needs bring the consumption of the whole family. Children are happy to eat, and parents are willing to pay more when they have toys. The gift cost is not high. Because of the large quantity and low cost, fast food restaurants bring rich returns with a small amount of free gifts.

(2), integral consumption

At present, many shopping malls have introduced membership system, issuing discount cards, and customers can get a certain rebate when they buy a certain amount. For example, employees of 100 returned to 20 yuan and 200 yuan returned to 50 yuan, which were cashed in the form of physical objects or shopping vouchers, attracting many consumers to buy and effectively cultivating customer loyalty. In several ways to promote consumption, the key is to stress credibility, and the promised policies must be fulfilled, so that consumers can get tangible benefits.

(3) Pay attention to innovation

Times are changing, but the promotion of many stores is "unchangeable". In the face of promotional advertisements flying all over the sky, consumers are no longer "cold" about "old faces", and old-fashioned promotional methods have become "deaf ears". Therefore, the promotion means must win by faith. Only the new ones are dynamic, and only the new ones can attract consumers' "eyes".

"Grinding donkeys"-a scene that can only be seen in rural areas-recently appeared in a newly opened restaurant in Beijing. A bluestone millstone is fixed at the entrance, and a gray donkey with an eye patch keeps spinning around the millstone. Food put in advance will soon be ground into pieces, and if customers need it, it will be processed into delicious food. Moreover, there is a well not far from the millstone, and the pulley erected on it can draw water directly from the well. From time to time, curious people come to try their hand, and many people take pictures around the donkey well. The idea of pulling the donkey into the restaurant has opened people's eyes between long-term high-rise buildings, and also made the restaurant more popular and full of customers. Nowadays, there are more and more promotion modes, but only the way that meets the customer's psychology and needs can achieve good results. Generally speaking, stores should combine the nature of products, the characteristics of different ways and the shopping habits of consumers, choose the right way to win new victories and determine a reasonable time limit. But no matter which way, we must put an end to falsehood in the promotion process, otherwise it will damage the reputation of the store and we can only "lift a rock and drop it on our own feet". At the same time, in the process of promotion, don't ignore the propaganda in the middle and late stages. On the one hand, it will make consumers feel the credibility of the merchant's redemption behavior, on the other hand, it will attract more consumers' attention and desire to buy, on the other hand, it will also enhance the good image of the store and form a good reputation, thus gaining more customers.

Stationery store opening activity planning Stationery store opening activity planning

Stationery store opening activities planning, in today's life, more and more people like to start their own business, there are many ways to start a business, such as opening a shop. And opening a store requires some activity planning. So do you know how to write event planning? The following is the planning scheme about the opening activities of stationery stores, hoping to help everyone!

Stationery store opening activity planning 1

Environmental analysis:

1. As a merchant specializing in children's business, children are of course the most important consumer group, although they are not. They have great consumption potential, and most of their consumption as parents is around their children.

2. Children's Day promotion can mainly focus on children's clothing, shoes and hats, toys, school supplies, DVDs, children's sporting goods and so on. At the same time, because children's consumption is generally dominated by their parents, they can also launch some incidental product promotion activities for their parents.

Activity content:

1. Colorful festivals and happy Children's Day.

Give children a special time to enjoy the care from parents and society and create a fairy tale world. Let children's dreams come true, and at the same time enhance the popularity of children's products brands in shopping malls, and drive sales through activities.

1, children's wear beauty debut.

Children's Day celebrates a special plan to reward guests. Children's wear, shoes and hats, toys, bookstores, stationery, and dozens of branded goods in the sales area are jointly sold. You can choose hundreds of new products in the season, and the overall product is fully profitable and the price is favorable. (It is suggested that the Investment Promotion Department inform the price adjustment during the festival to dress the most beautiful baby in the festival as the lowest level to promote sales. Sales of children's products can be held in the central hall. )

Activity time:

May 29-June 1.

Location:

The children's product sales area of the shopping center.

2. Children's new fashion show.

Because this year's Children's Day is Tuesday, the relative passenger flow will be reduced. In addition, on Children's Day, children should participate in activities organized by the school and cannot go out. Shopping malls can advance the activities of Children's Day to Saturday and Sunday on May 29th and 30th. When the traffic is heavy these two days, the parents of the children will also take their children for leisure shopping, and then they can participate in various activities in the mall to promote sales.

It is suggested that China Merchants participate in this activity. On May 29th and 30th, the Planning Department will invite a professional children's art performance team to participate in this activity, and the children's model team will give a brand-new stage display for all kinds of children's wear brands and children's products (schoolbags, children's shoes and children's hats) in the shopping mall (the products used will be contacted by China Merchants). There will be wonderful children's songs and dances and instrumental performances to attract customers' attention and promote children's products.

Activity time:

May 29th-May 30th.

Location:

The central hall of the shopping center.

As the children participating in the performance are very young, in order to motivate the children, it is suggested that the shopping mall send gifts (pencil boxes, schoolbags, etc. An actor who gives it to the children after the performance.

Second, the new image.

1, a new image of a happy childhood.

Anyone who spends all of 200 yuan in the children's clothing, shoes, hats and toys sales area on the second floor on Children's Day can get a photo card of "Pretty Baby" from the shopping mall with a value of 20-20 30 yuan, which is provided by * * * Photography City to freeze the eternal' beauty' for the baby's childhood.

Activity time:

May 29th to June 1

Location:

In the mall.

Activity promotion:

The planning department cooperates with the pre-event publicity preheating, the production of POP posters inside and outside the store, and is responsible for sorting out the broadcast draft and submitting it to the front desk for repeated playback.

2. "XX Shopping Plaza in My Eyes" Children's Painting Exhibition

Choose Heze City 100 exhibition of outstanding children's paintings, choose suitable places in the shopping mall, make exhibition boards and display their works on the exhibition boards, and show people the image of the shopping mall in the eyes of children through these paintings. This activity is closely related to Children's Day, which is more conducive to enhancing the image of shopping malls.

Stationery store opening activity planning II

School stationery sells well, and stationery promotion of various student stationery stores follows. In the face of fierce market competition, it is necessary to promote stationery stores. Lepusheng Stationery believes that before engaging in promotional activities, stationery stores should first make clear to whom to spread it, determine the information recipients, what information to spread, and when and where to spread it. In terms of specific planning, there are several tasks that must be done well:

1, stationery promotion needs accurate positioning and clear theme.

What kind of effect do you have in mind, is it to convey the brand image to consumers, to achieve sales growth, or to empty inventory products?

2. Determine the best promotion plan for stationery promotion.

In addition to careful planning and personnel arrangement in advance, there must be a good plan to infiltrate the purpose and theme of the activity into everyone's heart, fully mobilize their enthusiasm, and train the promoters in detailed promotion plans and details.

3, determine the stationery promotion time, the promotion time should be sooner rather than later.

It's best to be three days ahead of your opponent so as not to be preempted by his opponent. No matter how good the plan is, we should seize the opportunity. Is it more organized around a certain theme or a certain link?

4. Create a good atmosphere in the stationery store.

For example, pop posters should be brilliant and promotional words should be eye-catching, thus stimulating customers' desire to buy.

5. Make appropriate sales targets and incentive plans.

The discount should be obvious, not too complicated. The more obvious the feeling that people feel cheap, the greater the chance of success of such a student stationery promotion plan.

6、

To control the cost of stationery promotion activities, it is necessary to "tailor-made" to achieve better results.

The following are the specific steps of stationery promotion activities:

1. Set the promotion time:

Generally, it is arranged before and after a specific holiday, while stationery for students is best used before and after the start of school, mainly considering factors such as the length of promotion time, and flexibly arranging the activity cycle according to the size of promotion expenses.

2. Develop the promotion purpose:

There must always be a goal in doing things, and there must also be an expected purpose in promotion. What kind of effect does terminal promotion want to achieve, is it to increase stationery sales or curb competitors? This point must be emphasized when making a plan.

3. Develop promotional themes:

The theme is the focus and core to be expressed in the promotion activities, which can effectively spread the promotion activities, and the theme should be concise, which can effectively attract consumers and facilitate publicity.

4, formulate implementation steps:

For example, the way gifts are displayed, and the way of promoting pop is displayed. , and can make a detailed schedule cycle, so as to carry out promotional activities in time.

Do stationery promotion need to pay attention to four points:

1, the investigation is in place and the propaganda is misplaced;

2. The supply of goods should be prepared;

3. The venue is free from remote places with few tourists;

4. The time should be controlled within one week.

How to write the gift or the price of the gift on the stationery store's explosive sticker? 6 18 gift package exploded, and the gift or the price of the gift was posted. There is a post on the gift, and the customer will know it at a glance. Explosive stickers, as another popular hand-painted expression besides posters, are widely used in various shops. The ellipse tool draws an ellipse with a filter: effect, because there are many styles of explosion stickers circulating in the market, which effect can't be found? In fact, writing explosive stickers is very simple. Stick it up, and there is a "20% discount" in the pontoon palace in Licheng District.

Why write it yourself? I suggest you design your own explosion stickers. After more than 20 years, I still pay someone to make some photos for you.

You can watch the animation if you want to know. Facts have proved that the first method: the pen path tool draws jagged explosion stickers. Once you master the tricks, you can learn them, such as gift stickers used in supermarkets, wholesale markets, stickers that you want to explode, and walls that you go out or enter. For a chain with a certain scale.

I strongly recommend Yin Zhong Printing located in Hongshan Science Park. This explosive sticker is mainly composed of words and numbers. Explosive stickers can be handwritten and placed in a conspicuous position at the door. I remember there are pictures here.