Introduction of Advertising Major in Chongqing Jiaotong University?

Free consultation for college students to register quickly: /xl/ The introduction of advertising major in Chongqing Jiaotong University has been announced, which has been explained in detail from the aspects of professional introduction, characteristic advantages, teaching staff, main courses and employment direction. Details are as follows:

Brief introduction of advertising major in Chongqing Jiaotong University

Click to view: Chongqing unified college entrance examination questions.

Click to view: Chongqing unified recruitment video course.

Professional name: advertising

Professional direction:

This major is based on the development practice of advertising industry, facing various forms of advertising services, taking news communication and marketing as the background, focusing on advertising planning and copywriting, and adapting to the needs of the development of advertising industry and market consulting industry under the background of integrated marketing communication. Strive for this major to reach the upstream position among similar majors in this city, above the national average level of similar majors, and constantly improve the professional visibility.

Training objectives:

This major trains senior professionals who meet the needs of the construction of advertising discipline, develop morally, intellectually, physically and aesthetically, have a good sense of social responsibility, professional ethics, cooperative communication and learning ability, have solid advertising theoretical knowledge and practical operation ability, and have the ability to engage in advertising planning and copywriting, advertising creativity and production, and public relations marketing activities planning.

Core courses:

Introduction to communication, introduction to advertising, marketing, advertising planning and creativity, advertising copy writing, advertising market investigation and effect evaluation, advertising photography, public relations, network and new media advertising, advertising media research, integrated marketing communication, computer graphic design, advertising ethics and laws and regulations.

Employment service direction and main work:

Graduates are oriented to advertising companies, news media, cultural communication companies, market research and information consulting industries and related enterprises and institutions, mainly engaged in advertising planning and copywriting, advertising creativity and production, marketing activity planning and implementation, market research and analysis, public relations publicity and so on.

Introduction of undergraduate major of Chongqing Jiaotong University: Advertising major has been announced. For more information about Chongqing undergraduate program, please pay attention to the Chongqing undergraduate program page.

Related reading: Introduction of Chongqing Jiaotong University.

If you have any questions about the college entrance examination, don't know how to summarize the contents of the test center of the college entrance examination, and don't know the local policy of registering for the college entrance examination, click on the bottom to consult official website and get the review materials for free: /xl/