Publication classification of fashion magazines

Magazines listed:

The magazines listed in this picture are: VOGUE, Numero TOKYO, Figaro Japan, ELLE JAPAN, GINZA, SPUR, FUDGE, In Red, Zhuoyuan , KERA, zipper, CUTiE, mini, spring, SEDA, JILLE, Soup, Sweet, GISEL, GLITTER, GLAMOROUS, AneCan, BLENDA, CLASSY, Oggi, BAILA, with, MORE, PS, nonno, mina, SEVENTEEN, egg, Scawaii ! ! ,Cawaii! , Popteen, Ranzuki, little devil ageha, Ray, PINKY, CanCam, JJ, ViVi.

Because there is no professional conclusion on the names of these departments in China, they can only be translated literally.

Explain the divided areas on the picture:

The upper left style culture circle (high popularity sensitivity + artistic sense)

The lower left fashion culture circle (popular High sensitivity + cuteness)

The upper right clothing culture circle (low popularity sensitivity + artistic sense) and the lower right? Clothing culture circle (low popularity sensitivity + cuteness)

Basic The magazines in each circle represent the style of that circle. Of course, there are exceptions like egg, MORE, nonno, and Ranzuki.

The arrow trend in the picture illustrates:

The higher you go, the more you take the path of asserting your own personality.

The further down the line, the more popular the trend is in pursuit of popularity.

The further to the left, the more elegant and delicate the beautiful route is.

The further to the right, the more casual and personal the route. /109 series

Representative magazine: scawaii /egg /cawaii/ Ranzuki [The evolution of the adult series in GAL]/ popteen/ ageha

It refers to the economy that appeared in Japan in the 1980s. Those seductive women who are based on supremacy and use their appearance as a weapon to dominate the city. They are a combination of asociality and childishness. To put it simply, women who dress young and are popular are called [109]. LA Fashion is dominated by those with darker skin, and the symbol of LA is that the wheat-colored skin color shows a healthy and open fashion element.

However, starting around 2000, the direction of the GAL system divided into two major factions. One group foresaw to some extent that "naturalness is beauty" would become a trend in the future and insisted on advocating that skin whitening is natural, so they became "white-skinned GALs". One group is the descendant of the original GAL. The "black GAL" represented by brown and black skin has also declined in recent years, but still retains a good popularity!

The "white-skinned GAL" imitates celebrities. , celebrity dress as the benchmark.

At the same time, magazines with Japanese nightclub girls dressed as models, such as "Little Devil Ageha", appeared one after another, causing "White Skin GAL" to derive many branches.

Japanese girls’ acceptance of clothing will produce an evolutionary theory based on changes in age levels: (such as Popteen→CanCam), which is the so-called transition period.

In recent years, Japan has produced the so-called [B GIRL], which is HIP HOP STYLE and similar EGG/WOOFIN GIRL developed from this style.

Ranzuki is the representative magazine of adult-style GAL

Ranzuki magazine once conducted a market survey, "How old is a ギャル? GAL girls in the 19-year-old age group The 20.9-year-old considered by the child is the end age of GAL.

The 20-year-old is said to be 26.8 years old.

[Ignoring the girls who transformed into sisters before the age of 20}] Representative magazine. :JJ /VIVI /PINKY /RAY/ CANCAM Originally, Japan called GAL series sister series. But with the development of fashion magazines, they have become more mature and expanded. Although they have become mature, they still can't get rid of "cute". The feeling of "Kurara", the out-of-shape Kirara dress has become the symbol of "sister style". Some representative magazines (CanCam, JJ, ViVi, etc.) also define the standard of "sister style" as "cute fashion lady-type dress." This style is mostly used by college students who have transitioned from GAL, and has a very high reputation in Japan. Popularity and attention are the most attractive candidates among Japanese men.

So please don’t put CANCAM and JJ in the OL category. See clearly~

LENA is here to help you correct your mistakes~ A very elegant office girl< /p>

Representative magazine: GLAMOROUS/ OGGI /CLASSY /ANECAN /BAILA/ MORE WITH.

The girl who successfully broke away from the GAL department fell in love with mature and conservative professional clothes. Become the embodiment of conservativeness, dress elegantly and generously.

Because the professional clothes in the office will not be as fashionable as the sisters' clothes, they are strictly divided from the sisters' clothes.

At the same time, it can be divided into family-type women who feel like housewives, and career-oriented women in the middle and left.

High Fashion

Representative magazines: VOGUE/ ELLE /FIGARAO JAPAN /VOGUE NIPPON/ NUMERO TOKYO

Basically belong to the group of high-consumption magazines preferred by people in the industry .

Because you can refer to the latest international fashion shows released in each season, your appreciation is very high.

This type of women often have very superior conditions and do not have to cater to male aesthetics.

On the other hand, they are high-consumption groups

They are strict about the brand of clothing and have strong self-esteem, so they want to save money on clothing. That's basically impossible.

The models performed by supermodels and the models designed or recommended by famous designers are their favorites

[Since it is a European and American magazine, the difference between the Chinese and Japanese English pages is ignored for reference] Representative magazines: Zhuoyuan/SPUR /INRED FUDGE/gap

It is the ultimate expression of Japanese fashion crowd.

Their taste is amazing and they have a sense of art

Because these people may be designers or ultimate fashionistas, they can easily match up with the major fashion styles. Zhou's clothing.

Tips for transformation:

Transformation is just a speculation trend, and many girls will maintain or change after the transformation.

General Zipper→Decoration, OL series→Ginza, spring→InRed, HIGH FASHION→SPUR are the normal modes.

[Note: ZIPPER is not this type of area] Representative magazine: KERAZIPPER CUTIE MINI SPRING SEDA JILLE SOUP SWEET

ストリート is centered on large and comfortable clothing (ゆるカジ), loose Casual styling is characteristic of this category.

Generally seen among beauticians or students majoring in Fashion. Wearing several pieces on top of each other is the basic way to wear them. A wide, naturally ruffled top or skirt with jeans or various tights underneath.

You can also see that LOLITA or Gothic style, which emphasizes visual sense, PUNK emphasizes the visual impact

In the picture, Harajuku style and visual style are compiled into one type. In fact, they are both The difference is huge

You can imagine Tsuchiya Ana as the representative at the top, and Aiko as the representative at the bottom.

In other words, the upward the arrow goes, the more individuality and artistry are highlighted. , the further down it goes, the more handsome and cute it becomes.

Foreigners generally have a better understanding of Japanese dressing than the above part. This has also become the representative fashion of Harajuku style. Among them, KERA is the most popular. Representative magazine: ps/ nonno /mina /seventeen

The cute girls next door, their views on dressing will not change much with fashion trends

Because of their attitude towards fashion Enthusiasm is relatively low, so he has a relatively stable view of choice.

Even so, because the population of this type of women is very large, they can also win the attention of men.

This type of women basically have a strong desire to be professional housewives. Most women are ambitious, family-oriented and solid.